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Cross Cultural Management Implications For International Assignment

   

Added on  2021-02-19

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Cross CulturalManagementImplications ForInternationalExpansion
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EXECUTIVE SUMMARYThis study is based on cross cultural management which significantly affects the overallfunctions of business. In this, study is based on Wanderer which is the chosen company for thisparticular report. It is a leading travel agency which is offering wide range of customer servicesat global level. In the modern business environment the key motive of the businesses is to attainhigher growth and success at global level. The present report contains the study over expansionof business in different locations i.e. China and Russia. These two are recognised as the majortourist attraction places and the growth within these two countries are effective for thedevelopment of business at global level. In this culture analysis has been taken place amongChina and Russia by applying ethnocentric and poly-centric. Along with this, Hofstede modeland Handy's cultural model helps the firm in adoption of culture of another country.
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Table of ContentsEXECUTIVE SUMMARY.............................................................................................................2INTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1OVERVIEW OF COMPANY................................................................................................1CULTURAL ANALYSIS OF COUNTRIES........................................................................3PRACTICAL ISSUE..............................................................................................................7RECOMMENDATION..........................................................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11
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INTRODUCTIONIn present business world, cross cultural management can be defined as impact of all theexternal factors on overall functioning of a particular business organisation and on staff as well.It can be said that, diversified culture is something that is required to be understood bymanagement of a company. In order to engage employees with different culture in a particulartask, it is necessary for manager to develop understanding among them within a particular firm.Along with this, existing report is going to be enclosed with a business organisation named asWanderer, which can be considered as one of leading travel agency performing it's services likeoffering accommodation, adventurous holiday packages, trek arrangements among differentattractive locations and so on in all over Germany (Baruch and et. al., 2013). Board of directors(BOD) of this agency has decided to expand its business operations among two developingcountries that are having growing economic conditions and these are China and Russia. On theother hand, report will put light on overview of Wanderer, cultural analysis of both the countries,practical issues that firm is going to faced while business expansion and recommendations willbe placed as well in the last portion of the assessment.MAIN BODYOVERVIEW OF COMPANYWanderer is being considered as one of the leading travel business agency of Germany,which is offering targeted customers with number of services like accommodation, adventurousholiday packages, arrangements for unique trek at most exotic mountains from all over theworld. Basically, this agency was launched in Munich, Germany in the year of 2014 and sincethen firm has gained high growth within Germany and at international level as well throughproviding people (travellers) with what they are looking for (Brannen, Piekkari and Tietze,2017). On the other hand, if it is talked about travel and tourism business industry of Germanythen it is the eighth most visited country in all over the globe, considering the total of 407.26million overnights during 2012. Along with this, 68.83 million nights out of 407.26 millionovernights belongs to foreign visitors. Wanderer's sizeIn present time, Wanderer has around 1500 employees in all over the world that areserving to targeted customers (adventure seekers) in much efficient and appropriate manner.1
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