Cross Cultural Management: Strategies for Minor Food Hotel Expansion in Japan and Germany

Cross Culture Management
Skills

Table of Contents
INTRODUCTION......................................................................................................................3
MAIN BODY.............................................................................................................................4
Task 1: Briefly explain the background information of the selected company with the
following detail structure, original country and the countries to be expanded, aims, strategy
and other relevant information...............................................................................................4
Task 2: Briefly explain the cultural analysis of Japan and Germany by applying the
Hofstede’s cultural dimensions to research country’s social and corporate cultural-
behaviours...............................................................................................................................6
Task 3: Briefly explain the cultural barriers and difficulties that are faced by the minor food
hotel in Japan and Germany...................................................................................................7
Task 4: Identify the strategy that can be adopted by the organisation to overcome the Cross
culture barrier.........................................................................................................................9
CONCLUSION AND RECOMMENDATION.......................................................................11
Conclusion:...........................................................................................................................11
Recommendation:.................................................................................................................11
References................................................................................................................................12

INTRODUCTION
With the globalisation of all the business activities, the cross cultural concept also
gaining more importance and acceptance day by day. Many organisations that want to expand
and diversify their goods and services are gradually investing their capital so that they can
learn the culture and society prior to the expansion. Cross culture is a concept of recognising
the cultural difference between different business or the country (Palmieri and et. al, 2020).
Business cultural difference means the efforts made by the company so that they can know
the cultural and society of the other country.
This is done with the motive of bridge the gap between one another. In this report the
base Thailand company that is chosen is minor international and the two nations where the
company want to expand is in Japan and Germany. Minor international is the Multinational
brand that is based in Bangkok, Thailand. The company deal in three sector that is hospitality,
lifestyle and restaurants (Munteanu and Raţiu, 2018). The company has so many brands like
Minor hotels, Minor lifestyles and minor Food. The company was founded in 1978 by
William E. Hreinecke. The headquarter is in Khlong Toei, Bangkok. The sector which is
chosen for the expansion is Minor Food as it is one of the largest food chain restaurants
which has over 2300 outlets (Čiuladienė, 2018).
In this report a detailed study will be conducted on the cultural difference between
Japan, Germany and Thailand, so that the mangers of the minor food hotel can train their
employee according the nation and enhance their skills and knowledge according to the
society they will be capturing. It is very important to know the society because they are those
people which help the organisation to be successful or for the loss. Cultural difference can be
occur due to beliefs, behaviour, languages, race, culture and many more which are different
from origin to origin (Liu and et. al, 2018).

MAIN BODY
Task 1: Briefly explain the background information of the selected company with the
following detail structure, original country and the countries to be expanded, aims, strategy
and other relevant information
Minor international Pcl (MINT) is the Asia biggest company in the pacific region.
The company is diversified in various portfolios such are Hospitality, restaurant and lifestyle
sector. There are approax 520 hotel which are under the subsidy of minor hotel approax 2300
minor restaurant are there and around 440 outlets of lifestyle. The minor international is
serving more than 62 countries in the world (Al-Kfairy and Mellor, 2020).
The company was established in 1967 by an 17 year old boy William Heinecke. At
the time he founded two companies that is Inter Asian advertising agency and the Inter Asian
enterprise which is an office cleaning company. The company is a Bangkok based Thailand
company. It is public limited company which officially gains the image on 1978. The
company served in more area which are Asia- Pacific, middle east, Africa, Europe, South
America (Liebel and et. al, 2018). Approax 66,000 number of employee works in different
organisation of minor international. In this report the sector which are choosing for the
expansion purpose are Minor food. The minor food is one of the largest restaurants
companies. It operates in 27 countries under the sector of Pizza company, coffee club, Thai
express etc. the organisation structure of minor food is consist of Board of director than
Corporate secretary than comes audit committee, nominating and corporate governance
Committee and many more. The below is the structural diagram of the Minor company: