Cross Cultural Management: Strategies for Managing Cultural Tensions

Cross cultural management

INTRODUCTION
Cross cultural management refers to the study of different culture in which one
organization operates their business. It is very important to analyze the culture so that enterprise
easily manages the cultural of different country in a easy way. this report is based on the Apple
Inc. that is a multinational company headquartered in California, United states. It has 500+ retail
stores globally. This project is based on the organizational culture of a company that is followed
according to the demand of the country specification. It also shows the possible tensions that are
faced by the firm when they operate their business in Germany for this what type of strategy they
follow that is based on the diversity management. At last propose a HR strategy and also the
concrete program of executing for integration of both countries cultures so that business will
enhance their profits and sales and also the lob=ng term survival of business enterprise(Nguyen
and et. al., 2015).
Description of organizational cultural of one globally operating company
Apple is one of the multinational company, headquartered in California, United States.
They follow an American culture, values, beliefs and behavior related to employees. In the
organization company adopts the innovation, creativity, secrecy, moderate combative. As
America is one of the innovation oriented company. They only hire a top-notch labor in their
working place that gives the innovative ideas and best returns in future. Here, employees are
working more than 50 hours in a week and they follow in a strict consultant. As they establish in
California because of this they follow the innovation and top-notch culture. In America they
offer 20 years of paid vacation for experienced person and 15 paid vacation for average worker.
Due to this Apple follows this in their California location. They work under pressure and also
they work for long hours and they also adapt the high level of secrecy. Due to secrecy employees
reduce their morale. Employees in Apple have an option to adopt the work from home if they
want to be and they also offers a multiple training opportunities for staff. In this employee enjoy
the discount up to 25% on gadgets including iPod, laptop etc. they generally offers a male
employees as compare to women’s(Han, Huang and Macbeth, 2018).
Indication of possible cultural tensions affiliated to Germany and headquartered of the concern
Culture tensions- It refers to that tensions that occurs at a time of different culture
values and clash in the belief. In context of the Apple Inc. that is based on the America wants to