Cross Cultural Management

Cross cultural
management

Table of content
Contents
INTRODUCTION...................................................................................................................................3
Main body...............................................................................................................................................3
Detail description of organizational culture of Apple which use to influence organization culture.........3
Culture tension in Germany and headquarter of the concern...................................................................4
Cross culture strategy based upon the diversity management..................................................................4
Propose the HR-strategy and the concrete program of its implementation for the deeper integration.....5
CONCLUSION.......................................................................................................................................6
REFERNCES..............................................................................................................................................7

INTRODUCTION
Cross culture refers to the business effort to make sure that the people interact with
different person to achieve desire aims and objective effectively. This apply to different regional
and ethnic difference in manner where the company use to create bridge for better operation
activity (Bouranta and et., al., 2019). The present report is based upon Apple which is American
international company which have headquarter in California USA. The company provide
different computer hardware and software service to consumer and have different store in
different part of world which provide effective services to consumer. The present report
describes about organization culture and the tension which occur in the company and different
headquarter. Beside this, it also describes about the cross-culture management for improving the
culture of the company. At last the report cover HR strategy which help in improving cross
culture in the company.
Main body
Detail description of organizational culture of Apple which use to influence organization culture
This is essential for the company to manage the organization culture effectively as this
increase the profitability of the efficiency of the firm in a well define manner. There are different
kind of factors which are used to manage the work effectively. The company management have
to manage has to focus on the different culture which help in creating effective result and provide
better services to consumer. The national culture of apple names their norms and believes, and
with the assistance of this culture the company have one of the largest electronic company in the
world. The main organizational culture of apple based upon creative and innovation which help
in increasing the result and effective source of the expansion and growth. The innovation culture
provide advantage to the company as Apple provide unique services such iPad, iPhone which
make them market leader.
The combination of creativity and innovation environment help company to provide
competitive advantage and change the culture towards focus driven and provide better result. The
company mainly leader in innovation in their product and this is only possible with the assistance
of the cultural change in the firm. Apart from this, corporative culture helps in empowering the
apple to improve the human resource and provide effective service which help in providing
better aspect for the firm to earn more profit. Hence this company culture aid in strengthening
the culture and Improve the brand image for the longer time period. Creative and excellence in
the company use to manage the desire result so that it improves the skills and able to capture
large market share. The national culture helps in shaping the company environment which
contribute to improve the working culture of a particular. Different nation has their own set of
culture which modify the company working condition in the well define manner.
Culture tension in Germany and headquarter of the concern
The culture tension is totally different in Germany and USA where Germany use polite
and formal way in company which is “Sie” which indicate you. In addition to this, people
address by their surname which help in developing professional distance is achieved. The culture
is considered as more professional in Germany among colleges and superior. On the other hand,
America, there is no formal way to someone as they corporate culture is more formal. As in the