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Sociology Assignment: Cross Culture Assignment

   

Added on  2020-06-06

11 Pages3758 Words90 Views
CROSS- CUTURAL

Table of ContentsINTRODUCTION...........................................................................................................................3PART A ..........................................................................................................................................3Comparison between cultures of two countries..........................................................................3PART B............................................................................................................................................6Global economy and their relationship with the ethical and social responsibility . ...................1CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................5

INTRODUCTIONCulture are considered as norms and social behaviour found in societies. Every personhas different cultures which can be seen through their writhing, music, art, dance, clothes,language, cooking styles, religion, etc. China is now known a People's Republic of China whichis third largest country of world by total area and is most populous country. Chinese culture isolder than 5000 years and has enormous diversity. These are rich in arts and science, paintingand printing techniques, pottery and sculpture. Romania is a sovereign state and is seventh mostpopulous state of United Kingdom (Jackson, 2011). It has unique culture and are greatlyinfluenced by Eastern Christian world. This assignment will focus on differences in national andorganisational culture. Hofstede theory is used to differentiate between two cultures aredescribed under this assignment. Different business problems which arises at the time ofestablishing a business in foreign country and how managers encounter these problems are givenin this project. PART A Comparison between cultures of two countries.As described above, culture is related with social norms and behaviour and is the way toexpress human feelings through music, art, dance, religion, etc. It involves how people performtheir work, express their feelings, how they perceive towards a thing, what things they shouldvalue and what is expected from them. China and Romania have distinguish culture and havedifferent living styles. If Romanian wants to start a business venture in China, then they have todo research on many factors which are essential for establishing a successful organisation. For example, Ursus Breweries is a Romanian company and wants to expand theirbusiness in China, then they have to first do research on China people, whether they preferalcoholic beverages or not. Ursus manufacture alcohols and beers and have strong hold inRomanian market. This company is mainly situated in Bucharest and is owned by SABMillergroup. Company have to decide their strategies which should be suitable for establishing theirbusiness in foreign land. For that they should have proper knowledge about their culture andtraditions as it is necessary for them for smooth functioning. Managers can use principles ofinternational management, which involves critical information related to that country as well asmanaging business activities (Fischer and Schwartz, 2011). Managers can list down all

requirements which will be necessary to implement their operations. They can recruit candidatesfrom parent as well as from host country. If they want to hire Chinese people for their company,then managers of respective company should have knowledge about Chinese language so thatthey can recruit suitable candidates. Benefit of hiring host country candidates can be that, theyhave knowledge about local areas of country and their tradition and religion. They are well awareabout the work culture of China. This can benefit Romanians to establish their business easily.Managers should initiate healthy work culture inside the company so that Chinese as well asRomanian employees can feel comfortable to work together towards accomplishment ofcompany goals. Company can even send their top level management and desired employees toChina which can initiate further proceedings and easy implementation of business activities. It isa tough task to establish a firm in other foreign country as they have to face many problems andchallenges. They can encounter following business problems:Main problem that arises for establishing a company in other country is finance, ifcompany do not have appropriate finance then they cannot think of expanding their business inforeign land. Company should have strong finance department and can use different sources totake loans such as banks, any investors and agents which can support their expansion byproviding funds (Engelen and Brettel, 2011). Next business problem can be employee relation, it is crucial to hire employees fromChina as well as from Romania. Managers encounter problem while hiring Chinese employees astheir language and way of working is different as compared to Romanian employees. Sometimeit become difficult for managers to bring these employees together and work towards a activityas both of them will encounter many problem such as language, working style, thinking,perception, etc. It is responsibility of a manager to inculcate different activities which can ensuregood relations and better coordination between them. Expanding business in other country can result in decrease in sales and profits. Sometimepeople of country don't prefer products of other country. This results in decrease in sales ofcompany as they are unable to attract customers in effective manner. If company becomeineffective in commercializing their products in market, they will fail to reach customers whichleads to loss for the organisation. Below is the famous Hofstede Cross cultural theory which help managers to know aboutculture of other country and formulating strategies according to that.

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