Cross-Culture Management: From Regional Star to Global Leader

Contemporary Management
Case study- From Regional Star to
Global Leader
Student Name

Contemporary Management 1
Executive summary
This report highlights the evidence about the culture of two different countries one is China
and another is France. This report majorly emphasis on, how an organisation improvises by
using different methods in the presentations of the workforce. Furthermore, certain aspect
like trust, handling working with authenticity and tractable are the numerous initiatives made
to improve the workings within the organisation. Additionally, what all techniques used by
Jianguo a manager of Deronde International, what he does for improving France culture .
Likewise, they emphasis on changing an inside culture like by maintaining an effective
communication, more rewards and much more efforts are made towards work so it resultant
effectively and efficiently for organisation. Lastly, certain philosophies and investigation are
taken into consideration in order to boost the overall presentation of company as well as their
personnel’s.

Contemporary Management 2
Contents
About the case............................................................................................................................2
Elements and reasons of conflicts in this case...........................................................................2
Cultural differences....................................................................................................................2
Hofstede cultural theory.............................................................................................................3
Organizational Structure............................................................................................................3
Bureaucratic organisational structure theory.............................................................................4
Leadership style.........................................................................................................................4
Leadership Theory.....................................................................................................................4
Communication Issues...............................................................................................................5
Critical Analysis.........................................................................................................................5
Management competencies for Volatile, Uncertain, Complex and Ambiguous world.............6
VUCA Diagram.........................................................................................................................7
Lessons out of this case..............................................................................................................8

Contemporary Management 3
Introduction
Culture is nothing but the values and beliefs. Getting different cultures in one-place
exchanges more of views and ideas. Therefore, there are numerous pitfalls related to it like, if
a company enters into a new market, managing team from the different culture is bit
challenging. The communication is the major hindrances, which a company faces while
managing cross culture management. Hence, in order to be successful one must have to adopt
a new set of skills, education plus time and experience can generate great results in cross-
culture aspect. Certain hindrance in form of planning, managing, culture and people are also
need to be look over for proper formulation of cross culture aspects (Lok, & Crawford, 2008).
About the case
Yang Jianguo was one the senior vice president of worldwide product development of
china. Deronde International was the brand for which he made perfumes. Alain Deronde,
CEO of Deronde international who appointed Jianguo. As, being a vice president of product
development he uses autocratic style of leadership in which he himself design decisions for
the organisation. This clarifies that he is highly concern for production rather than, people
working over there. The qualities, which he displays in his work, were resulting driven, self-
disciplined, committed and quality focused (Business Management, 2013).
This entire case is based on the cross-culture management in which, Jianguo was
promoted for the global role and was moved to France. There he experienced the cross-
culture differences with the working system and with his colleagues. Due to this, resentment
arises with his competitors and the major issue related to case was that he does not know
more about western countries. Due to all this, confusion and frustration with the mixed
signals made the condition even more worst for him (Bisk, 2018).
Elements and reasons of conflicts in this case
Cultural differences
As, world accepts willingly and enthusiastically the global economy with its expanded
management staffs in order to keep step in the emerging market economy. Similarly, Deronde
international organisation appointed Jianguo of Chinese management to France, all the way