CSG1207D Systems and Database Design
Added on 2020-02-19
19 Pages4348 Words53 Views
MarketingPolitical Science
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Running head: MARKETING STRATEGY AND PLANMarketing Strategy and Plan of Cristal Facility ServicesName of the StudentName of the UniversityAuthor’s note
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1MARKETING STRATEGY AND PLANExecutive summaryThe strategic marketing plans of Cristal Facility Services are discussed in acomprehensive manner to gather insight regarding the final marketing plan. The report contains abrief description about the internal and external environments of the organisation that affects thedaily operations of the business. Furthermore, a study of the consumer and competitor analysis ofthe organisation has been done in this report, which is required for the company to understandthe current position of the industry and the business. Lastly a SWOT analysis concludes thediscussion of the report by making the insights concrete and compact so that it is easy tounderstand for further studies.
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2MARKETING STRATEGY AND PLANContentsExecutive summary.........................................................................................................................1Introduction......................................................................................................................................4Business Environment.....................................................................................................................5Internal environment Analysis.....................................................................................................5Objective of the company........................................................................................................6Vision and Mission..................................................................................................................6Brand identity..........................................................................................................................6Product and service portfolio overview...................................................................................7Internal resources assessment..................................................................................................7Overview of the marketing mix...............................................................................................8External Environment analysis....................................................................................................8PESTN Analysis of the company............................................................................................9Customer analysis..........................................................................................................................10Demographic..........................................................................................................................10Geographic.............................................................................................................................10Behavioral..............................................................................................................................11Psychographic........................................................................................................................11Competitor analysis.......................................................................................................................11Local competition in Melbourne:..............................................................................................12
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3MARKETING STRATEGY AND PLANSWOT Analysis.............................................................................................................................13Conclusion.....................................................................................................................................15Reference list:................................................................................................................................16
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