ACS Property Services: Analysis

Running head: ACS PROPERTY SERVICES: ANALYSIS
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1ACS PROPERTY SERVICES: ANALYSIS
Executive Summary
The respective paper is a strategic business unit of the organization ACS Property Services,
which is Australia based washing and cleaning service that provides premium cleaning, washing
and maintenance assistance to private and public properties. The purpose of the paper is to find
out the internal and external analysis of the company with the help of data, information and
reports from authentic website and academic journals. The paper focuses on the company’s
internal analysis including macro and micro analysis, market size analysis and SWOT analysis.
The key outcome of the paper is the internal and external condition and competitive advantage of
the company in Australian market.

2ACS PROPERTY SERVICES: ANALYSIS
Table of Contents
Introduction.................................................................................................................................................3
Discussion...................................................................................................................................................3
Company Overview.................................................................................................................................3
Internal company analysis.......................................................................................................................4
Competency of the company...............................................................................................................4
Market Structure and Position.............................................................................................................4
VRIO Analysis of the company...................................................................................................................5
Micro Environment Analysis...................................................................................................................6
SWOT Analysis of the Company............................................................................................................7
Porter’s Five forces Analysis of the Company..........................................................................................15
Macro environment analysis..................................................................................................................16
PEST Analysis of the Company............................................................................................................16
Conclusion.................................................................................................................................................18

3ACS PROPERTY SERVICES: ANALYSIS
Introduction
The respective paper is a strategic business unit of the organization ACS Property
Services, which is Australia based washing and cleaning service that provides premium cleaning,
washing and maintenance assistance to companies, household complexes, warehouses and farms.
Some of the most customary services of ACS property services include ground maintenance, fire
damage repair, graffiti removal, environmental audit, water damage recovery, pest control and
maintenance of parks and recreational places. A strategic business unit of an organization is an
internal and external analysis of the respective organization. Micro environment, macro
environment, SWOT analysis and internal analysis are the parts and phases of a marketing audit
of a particular organization. A marketing audit or a company is a report that talks about the
credibility, threat, strengths and opportunities of the company in the local as well as global
competitive business market. The paper focuses on the company’s marketing audit which
includes internal analysis including macro and micro analysis, market size analysis and SWOT
analysis comprehensively in order to provide a deep introspection about the company and its
credibility and position in the local Australian market as well as in the global international
market.
Discussion
Company Overview
The company ACS Property Services is an Australian company which provides services
such as washing, cleaning, hygiene services, pest control and maintenance of properties which
include buildings, complexes, corporations, parks and recreations, farms and hospitals. The