Importance of CSR Activities and Impact on Brand Image: A Study on Sainsbury's

Research
(The importance of CSR activities and its impact on the
development of brand image within an organisation)

Table of Contents
Introduction......................................................................................................................................4
Aims, research questions, and objectives........................................................................................4
Research aim..........................................................................................................................4
Research Objectives...............................................................................................................4
Research Question..................................................................................................................5
Statement of the problem........................................................................................................5
Rationale.................................................................................................................................5
Dissertation structure..............................................................................................................5
Significance of the study........................................................................................................6
LITERATURE REVIEW................................................................................................................8
Introduction of literature review.............................................................................................8
Concept and significance of CSR in context to an organization............................................8
To identify the CSR activities conducted by Sainsbury's and its impact on the brand image of
an organization.....................................................................................................................10
The challenges faced by Sainsbury's in implementing CSR activities.................................12
Conclusion of literature review............................................................................................14
RESREACH METHODOLOGY...................................................................................................15
Introduction..........................................................................................................................15
Research philosophy.............................................................................................................15
Research approach................................................................................................................15
Research choices..................................................................................................................16
Research design....................................................................................................................16
Research Method..................................................................................................................16
Population and Sample.........................................................................................................17
Time horizon........................................................................................................................17
Data Analysis........................................................................................................................17
Validity and Reliability........................................................................................................18
Research limitations.............................................................................................................18
Research Ethics....................................................................................................................18

Summary...............................................................................................................................19
DATA ANALYSIS AND FINDINGS..........................................................................................19
DATA INTERPRETATION.........................................................................................................21
CONCLUSION AND RECOMMENDATION.............................................................................25
Conclusion............................................................................................................................26
Recommendations................................................................................................................26
Implication for further study................................................................................................27
References......................................................................................................................................28

Introduction
The term corporate social responsibility relates to a company's obligation and commitment
to improving society and communities through a variety of social and environmental initiatives.
It plays a significant part in enhancing the company's brand image and aids in a sizable number
of clients (Bouslah and et.al.,2022). CSR is a crucial investment because it enhances the level of
long-term success of the company. The overall idea of CSR is broad and is acknowledged to be
crucial to the efficient operation of the business. The primary goal of the study is to examine the
value and significance of CSR initiatives inside an organisation. The concept of corporate social
responsibility, or CSR, is explained as how a firm addresses social and environmental issues
while conducting business. Corporate social responsibility is typically used by businesses to
make a difference and develop positive brands. CSR is so crucial to business since it enhances
investor appeal, enhances customer impression of the brand, and draws and keeps brilliant
employees in the workplace. Additionally, CSR initiatives help to retain current employees and
draw in new ones. Utilizing a CSR strategy enables a business to have a good impact on both
society and the environment. The company is known to benefit from the self-regulating business
model in order to be socially responsible (Clarkson and et.al.,2019). It can also be characterised
as the company's policies and activities that aim to better the welfare and living conditions of
society as a whole. Furthermore, it is well recognised that CSR plays a crucial part in a company
because it aids in enhancing the company's brand image. The company is known to benefit from
the self-regulating business model in order to be socially responsible. It can also be characterised
as the company's policies and activities that aim to better the welfare and living conditions of
society as a whole. Furthermore, it is well recognised that CSR plays a crucial part in a company
because it aids in enhancing the company's brand image.
Aims, research questions, and objectives
Research aim
“The importance of CSR activities and its impact on the development of brand image within
an organisation”. A study on Sainsbury's.
Research Objectives
 To gain understanding about the concept and significance of CSR in context to an
organization.

 To identify the CSR activities conducted by Sainsbury's and its impact on the brand
image of an organization.
 To examine the challenges faced by Sainsbury's in implementing CSR activities.
Research Question
 What is the concept and significance of CSR in context to an organization?
 What are the CSR activities conducted by Sainsbury's and its impact on the brand image
of an organization?
 What are the challenges faced by Sainsbury's in implementing CSR activities?
Statement of the problem
The issue with this examination is that organisations have many difficulties when putting
corporate social responsibility programmes into practise at the workplace. The problems could
have a significant influence on the business's overall productivity and performance (Khaskheli
and et.al.,2020). As a result, it's important to concentrate on conquering these obstacles by using
different tactics. These difficulties have a detrimental effect on both the clientele and the
company's performance.
Rationale
The primary goal of this study is to outline the significance of CSR initiatives and their effects
on the growth of a company's brand image. Additionally, it would enable researchers to learn
more about the difficulties experienced by businesses while carrying out CSR initiatives. The
different stakeholders, including organisations, researchers, and others, will benefit from the
current study. In terms of organisations, it enables them to be aware of the difficulties they
encounter so that successful strategies may be created, leading to the growth of brand image,
performance, profitability, and many other factors. Additionally, it will help researchers learn
and develop skills in areas including communication, time management, data gathering, and
analysis.
Dissertation structure
The current inquiry is divided into several chapters, each of which is described below:

Introduction: This part clearly explains the selected topic and it is regarded as one of the most
crucial ones. The background of the research, information about the company that was chosen,
the importance of the problem, the statement of purpose, the statement of the problem, the aim
and objectives involved in the research, research questions, and the dissertation structure are all
included in the introduction chapter of the current study. In order to give the reader a
comprehensive understanding of the topic, this chapter concentrates on giving specific
information on the chosen subject (Pham and Tran, 2020).
Literature Review: The literature review section of the research project is known to gather
secondary data on the subject of choice. This section broadens the researcher's understanding of
the suggested investigation. A methodical approach is taken to answer the research questions in a
literature review, which also helps readers grasp the subject of choice.
Research Methodology: This section focuses on providing details on several research
methodologies that can be employed by researchers. To gather and get data relevant to the
intended study. The researcher in the current study uses a quantitative research method to gather
information.
Data Analysis and Findings: Another chapter that focuses on drawing conclusions from the
investigation's results is "Data Analysis and Findings." The researcher will create a questionnaire
for this study in order to gather data on the subject of choice (Uyar and et.al.,2021).
Conclusion and Recommendations: This part provides a thorough summary of each chapter so
that the reader can comprehend each portion appropriately. The themes are often summarised
and the reader is given a final impression in the conclusion section. On the other hand, the
researcher offers a few recommendations in order to enhance the effectiveness and productivity
of business. It offers a few recommendations in this chapter to help the business overcome the
challenges involved with developing a CSR programme at the workplace.
Significance of the study
The present study will support in understanding about the various CSR activities conducted by
the chosen company. As CSR comes in various forms and it tends to elevate the employee
engagement level. Along with it, the customer retention can also be done as the customers have
started to build the sense of trust in the company. Due to which the positive relations will be
enhanced. With the help of study various issues will be outlined while implementing CSR