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Implementation of Corporate Social Responsibility in Business : Report

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Added on  2020-07-23

Implementation of Corporate Social Responsibility in Business : Report

   Added on 2020-07-23

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Managing Successful BusinessProject
Implementation of Corporate Social Responsibility in Business : Report_1
Table of ContentsINTRODUCTION...........................................................................................................................1PART 1............................................................................................................................................1P1 Aims and objectives for project........................................................................................1P2 Project management plan..................................................................................................2P3 Work breakdown structure and Gantt Chart.....................................................................3PART 2............................................................................................................................................5P4 Applying qualitative and quantitative research methods appropriate for meeting projectaims and objectives.................................................................................................................5M2 and D1..............................................................................................................................9LOG BOOK.....................................................................................................................................9PART 3..........................................................................................................................................11P5 Research and data analysis tools and techniques............................................................11P6 Appropriate recommendations after research analysis....................................................15P7 personal reflection on meeting stated objectives and own learning and performance....16CONCLUSION..............................................................................................................................16REFERENCES..............................................................................................................................17
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INTRODUCTIONIn the current era of globalization, CSR and sustainability have been considered as one ofthe main issue being faced by businesses at international level. Thus, in the present scenario, theimpact of CSR and sustainability helps in building effective brand image so that support fromgovernment could be obtained (Brand, Croonen and Welsh, 2016). It is essential for all thebusinesses to identify the challenge and thus recognise CSR activities so that appropriateoutcomes could be attained. In the current study, it is essential to identify the impact of CSRactiveness in regard to meet sustainable objectives in relation to Sainsbury. PART 1P1 Aims and objectives for projectTopic- To assess the implementation of coporate social responsibility activities within businessin regard to achieve the sustainable objectives. Research background- As per the current competitive market, it is significant for organization to obtaincompetitive edge among firms and provide best products and services to clients. Within the UKretail sector, there has been high rivalry being faced among firms. It is due to the main reasonthat they need to retain loyal customers within firm and satisfy their needs. Therefore, in regardto attain such objective it is essential for businesses to undertake corporate social responsibilityand meet sustainable objectives within firm (Veit and et. al., 2014). Here, Sainsbury UK hasbeen selected which is a retail firm and thus undertakes all the concept of CSR activities to meetsustainable objectives. Sainsbury faces tough competition from Tesco, Morrison and Waitroseetc. However, all such firms are effectively performing their CSR activities in regard toundertake competitive edge in market. It is also essential for firm to influence customer attentionand thus retain clients for long term. Therefore, Sainsbury is required to perform CSR activitiesso that sustainability objectives could be met. Aim- To assess the impact of Corporate Social Responsibility in regard to achieve sustainableobjectives- a case reference on Sainsbury.Objectives-To identify the significance of CSR activities for Sainsbury.To assess the impact of CSR activities to meet sustainable objectives.1
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To evaluate the relationship between CSR and sustainable objectives within Sainsbury.To provide recommendation the ways through which CSR activities need to be performedin order to attain desired results.Research questions-What is the significance of CSR activities for Sainsbury?What is the impact of CSR activities to meet sustainable objectives?What is the relationship between CSR and sustainable objectives within Sainsbury?What are the ways through which CSR activities need to be performed in order to attaindesired results?P2 Project management plan2
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P3 Work breakdown structure and Gantt ChartWork breakdown structureIt is essential for business to develop work breakdown structure that helps in carrying outthe business activities within firm. Therefore, it helps business to undertake effective break downwithin the roles and responsibilities provided to individuals so that they could carry out thedesired results in an effective and efficient way. Through preparing appropriate structure, scholarassists to plan the activities which are going to be carried out to assess the impact of CSRactivities in regard to meet sustainable objectives (Smith, Gonin and Besharov, 2013). Here, thestudy is being carried out upon retain business i.e. Sainsbury so that desired operations could becarried out in an effective way. Management of firm develops effective work breakdownstructure structure and allocates the tasks among different workers as per their interest andexpertise. It helps them to accomplish the work in effective and efficient manner. Further, it alsohelps in managing the work so that tasks could be accomplished in systematic and appropriatemanner. Following is the work breakdown structure that helps scholar to plan appropriate rolesand responsibilities in relation to conduct the activities and thus attain desired results. 3
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