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Implementing CSR Activities in Business : Case Study on Marriott Hotel

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Added on  2020-06-05

Implementing CSR Activities in Business : Case Study on Marriott Hotel

   Added on 2020-06-05

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MANAGING SUCCESSFULBUSINESS
Implementing CSR Activities in Business : Case Study on Marriott Hotel_1
Table of ContentsTITLE: “To identify significance of implementing CSR activities to attain competitiveadvantages and enhance brand image of business” – A case study Marriott hotel..........................1TASK 1............................................................................................................................................1P1 Project aims and objectives for the selected business ...........................................................1P2 Project management plan ......................................................................................................2P3 Work breakdown structure and Gantt chart...........................................................................2TASK 2............................................................................................................................................4P4 Research through qualitative and quantitative research ........................................................4TASK 3............................................................................................................................................6P5 Research through using appropriate tools and techniques.....................................................6Data analysis...............................................................................................................................8P6 Recommendations for data analysis.....................................................................................15TASK 4..........................................................................................................................................16P7 Reflect from research to meet objectives.............................................................................16REFERENCES..............................................................................................................................18
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TITLE: “To identify significance of implementing CSR activities to attaincompetitive advantages and enhance brand image of business” – A casestudy Marriott hotelTASK 1P1 Project aims and objectives for the selected business Background of the studyCSR (Corporate social responsibility) activities playing very important role in thebusiness. This is because, every enterprises take responsibility for services and also put severalefforts for benefits and many other things in society. Beside this, enterprises also possess someresponsibility for their surrounding environment to make effective functions and operations (Theimportance of corporate social responsibility, 2015). Different types of CSR activities can beimplemented in company which make successful results such as satisfaction of personnel,society awareness, welfare for workers, etc. every industry produce more wastage which createnegative impact on the environment and pollute it as well. Therefore, Marriott need to takeinitiate to implement CSR to make neat and clean environment. It is very useful aspect for thechosen industry to take participation for building brand image in marketing of hotel. With thisregard, present research based on the Marriott that face many issues for implementing CSRactivities and its benefits to the society. In addition to this, it is also identified importance toenhance brand image of the company in successful aspect (Karaosmanoglu, Altinigne andIsiksal, 2016). Marriott hotel deals in hospitality sector operations and functions so that it will be helpfulto make effective functioning through CSR activities. In this context, employees, customer andmany other people gain several benefits at workplace for developing outcomes in systematic way(Homburg, Stierl and Bornemann, 2013). Researcher can use several methods to identifysignificance in business for implementation of CSR activity. As results, it assists to enhancebrand image of the company operations in several areas. Aims and ObjectivesAim: “To identify significance of implementing CSR activities to attain competitive advantagesand enhance brand image of business” – A case study Marriott hotel. Objectives:1
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To understand the concept of CSR activities within the business unit.To analyse significance of implementation of CSR activities within the Marriott hotel.To identify interrelationship between CSR activities that help to gain competitiveadvantages and also enhance brand image of the company.To provide recommendations in order to implement CSR activities that help to gaincompetitive advantages and enhance brand image of Marriott hotel. Research questionsWhat is the concept of CSR activities in the business unit?What are the significance of implementation of CSR activities in Marriott hotel?How CSR activities has relationship to gain competitive advantages and enhance brandimage of the chosen firm?What are recommendation you provide to implement CSR activities that help to gaincompetitive advantages and enhance brand image of Marriott hotel?P2 Project management plan Task NameDurationStartFinishPredecessorsFinding the topic of research 5 daysMon 9/25/17Fri 9/29/17Drafting aims and objectives 4 daysMon 10/2/17Thu 10/5/171Review of literature 3 daysFri 10/6/17Tue 10/10/172,1Methodology of research 4 daysWed 10/11/17Mon 10/16/172,3Analysis of data 2 daysTue 10/17/17Wed 10/18/173,4Recommendation and conclusion 3 daysThu 10/19/17Mon 10/23/174,5Submission of the report 1 dayTue 10/24/17Tue 10/24/175,6P3 Work breakdown structure and Gantt chart2
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Illustration 1: Work break down structureIllustration 2: Gantt chartFrom the present network planning it has been stated that total days in the completion ofproject will be 1+2+3+4+5+6+7=22 days. All activities must be complete on time so thatcompany have not to face problem to access cost and there is no wastage occurs. In this way, on3
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September 24th activities will be started and it will be done on October 22nd. Therefore, it is thebest opportunity to the selected business to cater effective information that assists to accomplishthe project on time. This is because, there is no lack of time in each activity so that it is importantto accomplish it on the time. In this way, cost also assess on each activity to implement effectiveresources in project plan to implement CSR activities. There are different types of resources alsodetermines such as physical, human, technological, etc. TASK 2P4 Research through qualitative and quantitative research In order to assess the significance of CSR activities in order to gain competitiveadvantages, in present report qualitative and quantitative both types of data has been taken. Thisis because, it takes very important place to collect relevant information for Marriott. In thequalitative information researcher takes different books, journals, online, articles and many otherauthors published sources (Karaosmanoglu, Altinigne and Isiksal, 2016). Beside this,quantitative information includes graph, table raw data from survey which make effective resultsfrom analysis. In the present research, I had taken primary data through questionnaire whichprovide relevant and authentic information that helps to create desire objectives:QuestionnaireName:Gender:Age:1. Do you well known about the CSR activities?Yes4Illustration 3: Network planning
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