Corporate Social Responsibility and Firm Performance

This article discusses the relationship between Corporate Social Responsibility (CSR) and firm performance. It highlights the role of CSR in enhancing reputation, providing sustainable competitive advantage, and increasing customer satisfaction. The article also explores the impact of CSR on job performance and organizational identification. It concludes that CSR can promote the performance of a firm by fulfilling personal needs and reflecting the values of customers.

Running head: CORPORATE SOCIAL RESPONSIBILITY AND FIRM PERFORMANCE
Corporate Social Responsibility and Firm Performance
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CORPORATE SOCIAL RESPONSIBILITY AND FIRM PERFORMANCE
Saeidi, Sayedeh Parastoo, Saudah Sofian, Parvaneh Saeidi, Sayyedeh Parisa Saeidi, and
Seyyed Alireza Saaeidi. "How does corporate social responsibility contribute to firm
financial performance? The mediating role of competitive advantage, reputation, and
customer satisfaction." Journal of business research 68, no. 2 (2015): 341-350.
This article states that Corporate Social Responsibility (CSR) can help in enhancing
the reputation of a firm and provide it with sustainable competitive advantage. The article
discusses that the aspect of CSR can provide the customers with satisfaction that can enhance
the performance of an organisation. The article talks about the fact that there exist deep
relationship in between the aspect of CSR and organisational performance. Research method
was primary and information was gathered from the employees of 205 Iranian manufacturing
along with consumer product firm. The article reveals that ink in between CSR and that of
firm performance can be said to be a relationship which is fully mediated. Positive effect that
CSR has on the organisational performance is owing to competitive advantage. The article
reveals that reputation along with competitive advantage can help in mediating relationship in
between the CSR and the firm performance. The article concludes by saying that CSR can
promote in an indirect manner the performance of a firm by enhancing the reputation of an
organisation. The increasing level of customer satisfaction can pave the path for increasing
the performance of employees that can pave the path for augmenting the organisational
performance.
Korschun, Daniel, Chitra B. Bhattacharya, and Scott D. Swain. "Corporate social
responsibility, customer orientation, and the job performance of frontline
employees." Journal of Marketing78, no. 3 (2014): 20-37.
The article makes use of multisourced data set related to a Global financial service
company for finding out the relationship existing between Corporate Social Responsibility

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CORPORATE SOCIAL RESPONSIBILITY AND FIRM PERFORMANCE
( CSR) and the firm performance. This article brings out the fact that frontline employee can
identify with an organisation if it involves in corporate social responsibility acts which can
elevate the reputation of business. This article suggests that organizational identification
along with employee-customer identification can be said to be related to job performance
(supervisor rated). This article states that the front line employees within an organisation are
motivated with the help of charitable activities. The CSR can help in motivating the
employees of an organisation in an indirect manner as CSR can help in communication of
values of a company. The article states that CSR helps in reflecting values of customer. The
company can make conversation with the customers easier with the help of its CSR acts. The
article states that CSR is an innovative way that can help in motivating frontline workforce.
This article brings out that CSR can pave the path for better job performance of the
employees. The thought process of the front line employees changes with the help of CSR
initiatives that can augment the organisational performance.
Petrenko, Oleg V., Federico Aime, Jason Ridge, and Aaron Hill. "Corporate social
responsibility or CEO narcissism? CSR motivations and organizational
performance." Strategic Management Journal 37, no. 2 (2016): 262-279.
This article states that narcissistic element in top executives in an organisation makes
them look for adulation that causes them to involve themselves in charitable acts in an
organisation. The research method used sampling that helped in the aspect of collection of
data that can facilitate research. The data was collected by making use of video survey
methodology and the starting population comprises of S & P 500 firms. The article discusses
that narcissistic individuals in an organisation seeks attention and they want reinforcement in
relation to their positive self-views. This article states that Corporate Social Responsibility
(CSR) plays the role of a strategic choice that can pave the path for performance of a firm as
it focusses on the aspect of stakeholders along with the shareholders of a company. The

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CORPORATE SOCIAL RESPONSIBILITY AND FIRM PERFORMANCE
narcissism of the CEO can help in moderating the relationship between the CSR and that of
organizational performance. The narcissistic CEO’s look for attention paves the path for
higher profile corporate philanthropy. In the event of the firms engaging in acts that are
socially charitable they can make profits that makes them sustainable in the environment.
This article states that narcissism of CEO can have positive effect on the aspect of the
organizational CSR as the CSR helps in fulfilling the personal needs that the leader has for
attention.
Falkenberg, Joyce, and Petter Brunsæl. "Corporate social responsibility: a strategic
advantage or a strategic necessity?." Journal of Business Ethics 99, no. 1 (2011): 9-16.
This article states that focus on the aspect of corporate social responsibility gives
indication to the stakeholders that organisation deals with the social along with environmental
issues. This article discusses that Corporate Social Responsibility (CSR) provides a company
with strategic advantage that helps it in rising above their competitors. This article states that
the customers in the present age prefer a business that is environmentally conscious. A
business being environmentally conscious can open opportunities for small along with
medium sized owners of an enterprise. This article brings out the fact that capitalization on
the aspect of sustainability opportunities can pave the path for longevity of a firm. It
highlights that the mangers should integrate sustainable development framework into the
strategy that can help it in making profit in the long run. This article discusses that building
sustainability can help a firm in having clear vision pertaining to the strategy. Sustainability
Plans can help the company in identification of long-term initiatives that can help a firm in
increasing its performance. The philanthropic projects can be turned into an opportunity that
can help in influencing dialogue in relation to key issues. This article discusses that
improving the value chain can help in meeting the needs of the employees along with the
stakeholders of a company.

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CORPORATE SOCIAL RESPONSIBILITY AND FIRM PERFORMANCE
Aras, Güler, Aslı Aybars, and Ozlem Kutlu. "Managing corporate performance:
Investigating the relationship between corporate social responsibility and financial
performance in emerging markets." International Journal of productivity and
Performance management 59, no. 3 (2010): 229-254.
This article discusses that corporate social responsibility (CSR) is integral to the
operations in an organisation. Financial performance is a crucial aspect in relation to an
organisation. This article discusses the deep relationship that exist between the aspect of
corporate social responsibility and that of financial performance for a firm. Investigation of
companies of Istanbul Stock Exchange (ISE) helped in revealing important information about
relationship between that of CSR and the financial performance. This article relies on
previous empirical studies that helped in establishing relationship in relation to firm size,
CSR and risk level. The findings of the article was that there exist relationship between that
of firm size and the CSR. The article discusses that companies can generate positive results
by taking recourse to the CSR acts. The purchasing behaviour of the consumers is related to
the social responsibilities of a company. The consumption in relation to the natural resources
have accelerated in past 40 years and the companies involve in charitable acts that can
improve reputation of company and ensure its sustainability within competitive environment.
This article states that CSR in the beginning was related to social responsibility and in the
recent age it has shifted in the direction of environmental responsibilities. This article
discusses that CSR can help a company in handling the activities in a proper manner which
can help it in maintaining the image.

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CORPORATE SOCIAL RESPONSIBILITY AND FIRM PERFORMANCE
Bibliography
Aras, Güler, Aslı Aybars, and Ozlem Kutlu. "Managing corporate performance: Investigating
the relationship between corporate social responsibility and financial performance in
emerging markets." International Journal of productivity and Performance management 59,
no. 3 (2010): 229-254. doi: https://doi.org/10.1108/17410401011023573
Falkenberg, Joyce, and Petter Brunsæl. "Corporate social responsibility: a strategic
advantage or a strategic necessity?." Journal of Business Ethics 99, no. 1 (2011): 9-16. doi:
https://doi.org/10.1007/s10551-011-1161-x
Korschun, Daniel, Chitra B. Bhattacharya, and Scott D. Swain. "Corporate social
responsibility, customer orientation, and the job performance of frontline
employees." Journal of Marketing78, no. 3 (2014): 20-37. doi:
https://doi.org/10.1509/jm.11.0245
Petrenko, Oleg V., Federico Aime, Jason Ridge, and Aaron Hill. "Corporate social
responsibility or CEO narcissism? CSR motivations and organizational
performance." Strategic Management Journal 37, no. 2 (2016): 262-279.doi:
https://doi.org/10.1002/smj.2348
Saeidi, Sayedeh Parastoo, Saudah Sofian, Parvaneh Saeidi, Sayyedeh Parisa Saeidi, and
Seyyed Alireza Saaeidi. "How does corporate social responsibility contribute to firm
financial performance? The mediating role of competitive advantage, reputation, and
customer satisfaction." Journal of business research 68, no. 2 (2015): 341-350. doi:
https://doi.org/10.1016/j.jbusres.2014.06.024