Corporate Social Responsibility and Firm Performance

Running head: CORPORATE SOCIAL RESPONSIBILITY AND FIRM PERFORMANCE
Corporate Social Responsibility and Firm Performance
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CORPORATE SOCIAL RESPONSIBILITY AND FIRM PERFORMANCE
Saeidi, Sayedeh Parastoo, Saudah Sofian, Parvaneh Saeidi, Sayyedeh Parisa Saeidi, and
Seyyed Alireza Saaeidi. "How does corporate social responsibility contribute to firm
financial performance? The mediating role of competitive advantage, reputation, and
customer satisfaction." Journal of business research 68, no. 2 (2015): 341-350.
This article states that Corporate Social Responsibility (CSR) can help in enhancing
the reputation of a firm and provide it with sustainable competitive advantage. The article
discusses that the aspect of CSR can provide the customers with satisfaction that can enhance
the performance of an organisation. The article talks about the fact that there exist deep
relationship in between the aspect of CSR and organisational performance. Research method
was primary and information was gathered from the employees of 205 Iranian manufacturing
along with consumer product firm. The article reveals that ink in between CSR and that of
firm performance can be said to be a relationship which is fully mediated. Positive effect that
CSR has on the organisational performance is owing to competitive advantage. The article
reveals that reputation along with competitive advantage can help in mediating relationship in
between the CSR and the firm performance. The article concludes by saying that CSR can
promote in an indirect manner the performance of a firm by enhancing the reputation of an
organisation. The increasing level of customer satisfaction can pave the path for increasing
the performance of employees that can pave the path for augmenting the organisational
performance.
Korschun, Daniel, Chitra B. Bhattacharya, and Scott D. Swain. "Corporate social
responsibility, customer orientation, and the job performance of frontline
employees." Journal of Marketing78, no. 3 (2014): 20-37.
The article makes use of multisourced data set related to a Global financial service
company for finding out the relationship existing between Corporate Social Responsibility

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CORPORATE SOCIAL RESPONSIBILITY AND FIRM PERFORMANCE
( CSR) and the firm performance. This article brings out the fact that frontline employee can
identify with an organisation if it involves in corporate social responsibility acts which can
elevate the reputation of business. This article suggests that organizational identification
along with employee-customer identification can be said to be related to job performance
(supervisor rated). This article states that the front line employees within an organisation are
motivated with the help of charitable activities. The CSR can help in motivating the
employees of an organisation in an indirect manner as CSR can help in communication of
values of a company. The article states that CSR helps in reflecting values of customer. The
company can make conversation with the customers easier with the help of its CSR acts. The
article states that CSR is an innovative way that can help in motivating frontline workforce.
This article brings out that CSR can pave the path for better job performance of the
employees. The thought process of the front line employees changes with the help of CSR
initiatives that can augment the organisational performance.
Petrenko, Oleg V., Federico Aime, Jason Ridge, and Aaron Hill. "Corporate social
responsibility or CEO narcissism? CSR motivations and organizational
performance." Strategic Management Journal 37, no. 2 (2016): 262-279.
This article states that narcissistic element in top executives in an organisation makes
them look for adulation that causes them to involve themselves in charitable acts in an
organisation. The research method used sampling that helped in the aspect of collection of
data that can facilitate research. The data was collected by making use of video survey
methodology and the starting population comprises of S & P 500 firms. The article discusses
that narcissistic individuals in an organisation seeks attention and they want reinforcement in
relation to their positive self-views. This article states that Corporate Social Responsibility
(CSR) plays the role of a strategic choice that can pave the path for performance of a firm as
it focusses on the aspect of stakeholders along with the shareholders of a company. The