Integrating CSR and Issues Management in Woolworths

Running head: MANAGEMENT
Management
Name of the Student
Name of the University
Author note

1
MANAGEMENT
Executive Summary
The report has thrown light on analyzing the importance of CSR in the different organizations
as they play a vital role in managing the various operations successfully. CSR is the efforts
of the organization as to improve the society in some manner and the company taken in the
report is Woolworths. Woolworths have initiated different CSR related activities that have
helped them in managing the operations successfully and gain competitive advantage. The
CSR is essential in organizations as it will improve the overall sustainability-related practices
in the organization and improve the overall welfare of the organization. The potential benefits
of CSR in an organization is the better recognition of the brand along with a positive
business reputation that has assisted them in managing operations in a successful manner.
Additionally, the CSR related activities have been unethical at Woolworths in which
recommendations have been provided to improve their status.

2
MANAGEMENT
Table of Contents
Introduction..............................................................................................................................3
Overview of Organization.....................................................................................................3
Integrating CSR and Issues Management...............................................................................3
Definition of CSR..................................................................................................................3
Theories Related to CSR......................................................................................................3
Definition of Issues Management.........................................................................................4
Theories Related to Issues Management.............................................................................4
CSR Issues Management.....................................................................................................4
The role of CSR within your organization.................................................................................5
Features of CSR Practices and Communication in Woolworths..........................................5
Communication Activities and Tools.....................................................................................5
Key Stakeholders concerning CSR Program Issues Communicated by Woolworths..........5
Impact of CSR on Brand Image and Reputation..................................................................6
Role of CSR Issues Management for your organization..........................................................6
Features of CSR Issues Required to be Managed by Woolworths......................................6
Role of Media Relations in CSR Issues................................................................................6
Impact of CSR Issues on Organization’s Brand Image and Reputation...............................7
The consistency of company corporate communication messages.........................................7
Discussion on Consistency of Messages Being Communicated to Key Stakeholders........7
Overall evaluation of communication in the organization and your specific recommendations
.................................................................................................................................................8
Conclusion...............................................................................................................................9
References.............................................................................................................................11

3
MANAGEMENT
Introduction
The report throws light on analyzing and integrating the role of CSR and Issues
management which are required in the organizations. The purpose of CSR issues
management is analyzed within the company as this will provide analysis of the effects of the
CSR on the brand image and reputation of the organization. Moreover, the consistency of
the corporate communication strategies of the company is analyzed which is necessary to
be communicated to the stakeholders of the company.
Overview of Organization
Woolworths Supermarket is an Australian supermarket store which was founded in
the year 1924, and they are earning more than 80% of the shares of the company in the
Australian market. The headquarter of the company is at New South Wales, Australia and
the number of locations wherein Woolworths is operating is 995. The number of employees
working at Woolworths is 115000, and the revenue earned by them is A$56.726 billion till the
year 2017 (Woolworthsgroup.com.au, 2019).
Integrating CSR and Issues Management
Definition of CSR
Corporate Social Responsibility is the type of international private business self-
regulation. Social Responsibility is defined as the principle wherein the different
organizations need to contribute towards maximizing the profits. Furthermore, Watson
(2015), has opined that during the last few years, CSR has been developed and
implemented in many big and SMEs as it has been treated as the marketing strategy which
has been widespread as the factor of differentiation along with awareness for the customers.
Theories Related to CSR
Stakeholder Theory of CSR- Belal (2016), has commented that since the 1990s,
the particular theory has become famous as the direct type of alternative along with a
challenge too as the shareholder value theory. It has been argued that the number of
different stakeholder pressure groups. The stakeholder view of strategy helps in integrating
both market-based view and resource-based view, and it adds to the socio-political aspects.
Business Ethics Theory of CSR- As commented by Wang et al. (2016), the
business ethics theory is based on the more general social kind of obligation along with an
analysis of the moral duty of the business which has towards the entire society. The