Company CSR and Corporate Communication Strategy

Running head: Company CSR and Corporate Communication Strategy
Company CSR and Corporate Communication Strategy
Name of the company
Name of the University
Author note

1Company CSR and Corporate Communication Strategy
Executive Summary
The report intends to give analysis on corporate social responsibility and corporate
communication. The study will started by discussing the definition and the theories in relation
with CSR and issue management. In this section, the study has discussed on CSR issue
management as a crucial part of the discussion. The report further elaborated on the role of
CSR within the organization named Samsung Australia along with the role of issue
management of the organization. In addition, the report shed light on the practices of
communication within the organization with overall evaluation of the corporate communication
within the organization. As the most essential part of the report, towards conclusion the report
suggested recommendations for the betterment of the communication and CSR practices of the
company. Finally, the paper gave a summarization of the whole discussion.

2Company CSR and Corporate Communication Strategy
Table of Contents
Executive Summary.......................................................................................................................1
Table of Contents..........................................................................................................................2
Introduction....................................................................................................................................3
Theory: Integrated CSR and Issues Management........................................................................3
1. Definition and discussion of the theory surrounding CSR..................................................3
2. Definition and discussion of the theory surrounding issues management..........................4
3. Discussion on CSR issues management............................................................................4
The role of CSR within your organization......................................................................................5
Role of CSR Issues Management for your organisation...............................................................6
Consistency of company corporate communication messages.....................................................7
Overall evaluation of communication in the organization and specific recommendations............7
Conclusion.....................................................................................................................................9
References....................................................................................................................................9

3Company CSR and Corporate Communication Strategy
Introduction
The purpose of the report is to throw light on corporate social responsibility and
corporate communication strategy. In the entire course of the discussion, the report will
particularly focus on the issues related to corporate social responsibilities of the chosen
company Samsung Australia and will give possible suggestive measures in order to mitigate the
issues. The study will begin by discussing the definition and the theories in relation with CSR
and issue management. In this section, the study will discuss on CSR issue management as a
crucial part of the discussion (Schwartz, 2017). The report further elaborate on the role of CSR
within the organization named Samsung Australia along with the role of issue management of
the organization. In addition, the report sheds light on the practices of communication within the
organization with overall evaluation of the corporate communication within the organization. As
the most essential part of the report, towards conclusion the report suggests recommendations
for the betterment of the communication and CSR practices of the company. Finally, the paper
gives a summarization of the whole discussion.
Theory: Integrated CSR and Issues Management
1. Definition and discussion of the theory surrounding CSR
Schwartz (2017) opines that the business approach called corporate social responsibility
refers to the activities of an organization towards the contribution of sustainable development
through delivering several benefits including environmental, social and economic benefits to
every stakeholder. Tai and Chuang (2014) suggests that the concept of Corporate Social
Definition has been interpreted in different ways. On the whole it can be said that the concept is
broad in nature addressing several areas such as health and safety, environmental sustainable
approaches, contribution to the economic growth, human rights and so on. However,
irrespective of its definition, the Corporate Social Responsibility centres on the contribution to
the sustainability.
McWilliams (2015) suggests that corporate social responsibility is the approach through
which a company manages the business processes so that positive impacts can be generated
to the society in a overall manner. As per Suliman, Al-Khatib and Thomas (2016), it centrally
focuses on the sustainability in terms of positive social impacts and ethical consideration.
However, Ni and Van Wart (2015) suggests that the concept of corporate social responsibility