Cultural Diversity in Workplace

This presentation explores the presence and impact of cultural diversity in the workplace, with a focus on Google. It discusses the benefits of diversity management and the steps taken by Google to promote cultural equality. The study highlights the need for other companies to follow Google's example in promoting cultural diversity.

0
Running Head: Cultural Diversity In Workplace
CULTURAL DIVERSITY IN WORKPLACE

1
Cultural Diversity In Workplace
 Slide 2
Diversity in the workplace refers to the variety and differences among the employees
associated with the organisation. Diversity in the workplace is essential to ensure equal
and logical distribution of resources and opportunities are available. It minimises the
chances of an organisation having the biases and discriminatory views about any section
of the society. On the other hand, diversity and the arising differences in the employees
are beneficial for an organisation when managed efficiently. It expands and diversifies
the ideas and working culture of the organisation making it more resilient and adaptable
to changes. This presentation will review the presence of cultural diversity in Google.
 Slide 3
Google originated as a search engine directory in 1998 and has today branched into other
internet associated services and products, advertising and cloud computing. Google is
clearly the most popular and most widely used search engine in the world today. Google
works by creating an index of web pages and provides its users to search for information
from those websites listed under it. So, when a person uses Google, they are not
searching the complete web but just only those websites that are included under it.
 Slide 4
Over the years Google has expanded the range of services they provide. Through their
reach, they have taken over the advertising business where they collect information about
an individual’s activity and place relevant advertisements in their search content.
 Slide 5
Cultural diversity has been chosen for this research. Cultural diversity was seen to have
the most far-reaching effect in business. By inculcating employees from different cultural
background, enable Google to diversify their business. As the business is expanding and
businesses are outsourcing labour and other services from other countries. As a result, the
work culture is being diversified. However, by taking steps to inculcate employees from
different cultures will provide an organisation with a wider range of skills and ideas. It
provides them with cultural insights which makes it possible for Google to branch out
their business in other countries to different people.
 Slide 6
Articles and journals from the internet were used to get a better idea. The diversity
reports published by Google over three years were compared to consider the changes.
News Articles and reports were used to understand the diversity-related issues that the
company was facing.
 Slide 7
There was noticed to be a hike among the employees hired from Latin by 5.3% and Black
by 2.8%communities in the technical departments. Among the non-technical
departments, Native American hires have risen by 1.6% which is more than a double of
what was noticed in the year 2018. Another pathbreaking increase was seen in the hires
from the Black community in the non-technical department. It has risen up to 9.2% and

2
Cultural Diversity In Workplace
has quadrupled from the rates in the year 2018. An increase of 5.1% was seen in
Managerial positions from the Latin communities.
 Slide 8
In the case of attrition rates, Black people are less likely to leave Google. Among all the
cultural and minority communities, the work environment is most suited to the Asians.
Their attrition was lowest and further decreased this year.
 Slide 9
Google is one of the technology giants and has a responsibility towards society. As a
result, they are required to upheld some practice in their working culture that would be
considered as an example for other companies to follow. Google’s first steps towards
establishing acceptance and work culture that is inclusive of cultural differences were
their decision to display their annual diversity report.
 Slide 10
This sets in the open their desire to diversify their workforce and the results of their
initiatives. Google has set up a separate department for diversity management that offers
prompt action against any discriminatory incidents. The management works to ensure
that the work ethics and culture within the company are accommodating the needs of all
cultural communities. As a result, the work environment in Google is in consideration of
their needs.
 Slide 11
The greatest issue is that there is a well-established stereotype among the people in power
and those having authority over the recruitment processes. This stereotype favours certain
candidates from specific backgrounds and upbringing more than others. The opinions and
preferences of these people often rule out the opportunities for people of colour and even
women to be employed in the company.
 Slide 12
Google has also though of an ingenious way to improve their social resources by hiring
managers who are going to create a culturally diverse social capital through their
networking skills.
 Slide 13
Google is currently facing a lawsuit against the prevalence of favouring one section of the
workforce more than others. The racial and ethnic distribution of employees showcased
in the report is imbalanced and shows a clear majority of white males in the workforce.
Also, employees from minor cultural backgrounds are most likely to leave than other
employees.
 Slide 14
Often the recruiting officers are from the majority cultures and biased. They are less
likely to see the scope and value the option to diversify the workplace by hiring some
employee from the ethical background rather than a white male. Moreover, these officers
come equipped with an ideology or stereotype about a possible employee and hiring

3
Cultural Diversity In Workplace
according to that. These ideologies often negate the skills and capabilities of people of
colour as they do not have the right lineage or upbringing.
 Slide 15
Most companies hire from the online portals that have ready-made database of possible
candidates. It is recommended that rather from using the same portals that are at the top,
Google can tap into the lesser known portals that are more popular among people of
colour and range of various countries.
 Slide 16
Also, Google can invest their resources for creating a league of employees that have been
trained specifically for the company. They can set up training programmes and
internships among communities with people of colour. This way they can hire directly
from a pool that has been attuned to the needs and working culture of the company.
 Slide 17
From the above study, it becomes clear that the condition of Google in terms of cultural
diversity is highly skewed. However, Google has taken some decided steps to improve its
cultural distribution and has been working to promote cultural equality for the last three
years. Google is one of the four largest company related to technology. As a result, it has
an extensive impact on the working culture in the industry. Other companies follow the
example of Google and make use of steps undertaken by it to extend their business. The
association of Google with the need for cultural diversity is likely to go to promote other
companies to act more judiciously.