Cultural and HRM issues for UK business locating call centre in Japan

BSc (Hons) Business Management Top up
BMP6003
International HRM
Critical evaluation of cultural and HRM issues for a UK
business locating a call centre in Japan
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Table of Contents
Advantages of entering Japanese market from HRM and Cultural aspect............................2
A critical evaluation of cultural issues UK companies need to take into consideration........3
when locating a call centre operation in Japan.....................................................................3
A critical evaluation of HRM issues UK companies need to take into consideration when
locating a call centre operation in Japan...............................................................................5
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Introduction
International human resource management is associated with the procurement and
allocation of human resources in a multinational company and ensure the effective of
resources in an efficient way to attain the organizational goals in an efficient manner. In
addition, IHRM has to deal with various diversities in the workforce (Vaiman and et. al.,
2018). The present study is based on the evaluation of cultural and HRM issues that are being
faced by the companies of UK that are opening call center in Japan. It is identified that
culture of Japan and UK is completely different. In this situation, it is quiet challenging for
the UK companies to cope up with the culture. The study will cover advantages and issues
which can be encountered by the company while exploring business in other country.
Main Body
Advantages of entering Japanese market from HRM and Cultural aspect
Opening a call center in Japan is quiet beneficial and will help the companies to
expand the business significantly. In Japan, there are nearly 250000 call centers. It can be
started with limited amount of investment. In context of UK companies, they can start
business of call center in Japan. It will help in expansion and enlarge the business in an
efficient manner. In this scenario potential advantages and challenges are mentioned below:
Expanding business in other country will help in enlarging the profit margin of the
business. It will enhance the customer base of the entity and formulate positive image of
brand in international market place. In this context, advantages of expanding business in
Japan for the companies of UK are briefly explained below:
Enhance brand presence: In current competitive time, enhancing the brand
presence is imperative to sustain in the market for longer period of time. When the companies
of UK will expand business in Japan, it will enhance the presence of brand in international
market. In addition, enhancing the brand presence will help the organization in enlarging the
existing customer base in order to earn higher sales and profit margin. In addition, it will also
allow the business entity to make a unique presence of the company in the competitive
market place (Lalwani, Wang and Silvera, 2020).
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Increase the market size: Business expansion is helpful in enlarging the market
share so that a company can earn substantial profit margin. In preset competitive world, each
and every company is looking forward to expand business internationally in order to face
competition effectively. In current scenario, UK companies can easily expand their existing
market size by expanding the boundaries of business. Here, starting call center in Japan will
allow the business entities to enlarge current market size to earn high revenue and profit
margin.
Highly expanded workforce: In Japanese culture, there is emphasis on education
which further helps in getting trained and competent candidates onboard with ample of
expertise and knowledge. It is assumed that Japanese workforce is highly competent and
hardworking across the globe. Hence, it will be significant for British companies to expand
business in Japanese market. With presence of competent workforce, there will be higher
probability of organizational success and growth.
Well-Educated workforce: Economy of Japan is considered as one of the strongest
and developed economy in the world. Japan is considered as highly digitally transformed
country across the globe. Here, the digital literacy rate is really high (Brannen, Mughan and
Moore, 2020). It will create opportunities for UK companies to expand business in Japan in
an efficient manner.
A critical evaluation of cultural issues UK companies need to take into consideration
when locating a call centre operation in Japan
In current time, companies are likely to expand business in more countries. They look
forward to enhance the presence of brand in order to attract more number of customers. It is
important to earn substantial amount of profit margin. However, the entities have to face
cultural and HRM issues while operating business at international level. Culture issues are
those which occur due to conflicts with the system, goals or cultures. Individuals live in a
particular culture that affects their living standard, personality attitude and more. Due to
increasing globalization, companies are expanding business at international level. In this
situation, people belong from different culture work together in order to attain the
organizational goals (Ali, 2020). Here, diversity in workforce can further create cultural
issues at workplace which will influence growth of the business entity. In the given context,
UK companies are enlarging business in the Japan. They are operating call center in Japan.
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