Impact of Different Cultures on Welsh Cymru Clothing

RUNNING HEAD: BUSINESS RESEARCH PROJECT
Impact of different cultures on company
Welsh Cymru Clothing

Business research project 1
Contents
Introduction...........................................................................................................................................2
Background of the study....................................................................................................................2
Research question..............................................................................................................................3
Aim of the research...........................................................................................................................3
Objective of the research...................................................................................................................3
Rationale for the research..................................................................................................................4
Literature Review..................................................................................................................................4
Corporate Culture..............................................................................................................................4
National Culture................................................................................................................................5
Research Methodology..........................................................................................................................6
Research Approach............................................................................................................................6
Research Design................................................................................................................................6
Research Method...............................................................................................................................6
Data collection and analysis..................................................................................................................7
Findings...............................................................................................................................................12
Discussion...........................................................................................................................................12
Conclusion...........................................................................................................................................12
Recommendation.................................................................................................................................13
In the context of the organization....................................................................................................13
Areas of future research...................................................................................................................13
Reflection............................................................................................................................................13
References...........................................................................................................................................15
Appendix.............................................................................................................................................16

Business research project 2
Introduction
Background of the study
In today’s era, culture has become one of the important factor in the business’s success.
Different types of culture do have a positive and negative impact on the companies. It is been
recognized by many of the managers and executives of the companies that culture drives the
behaviour of people, innovation and customer service. It has become a major issue for the
business and not only the human resource manager, but the CEO and other executive team
must take responsibility for consistently reviewing the organization’s culture and behaviour
of the people. It is been observed that cultures can lead to the success and failure of the
business during the times of mergers, growth, acquisition and product cycles. The extent of
success or failure also depends upon the alignment of culture with the direction and objective
of the business (Minkov, 2011)
Welsh Cymru Clothing is the largest supplier of welsh clothes and accessories operating its
business in United Kingdom. The company deals in providing shopping services to its
customers all over the country. It stock its products from Official WRU and Rugby World
Cup shirts to Welsh novelty hats. It offers online shopping services with competitively low
prices on the wide range of Welsh products (Welsh. 2018).The items stocked from Manav
Clothing, a brand of UK, which includes rugby balls, umbrellas, scarves, hats, traditional
clothing for St. David’s Day and many more. As the company provides a variety of products
as per the tastes and preferences of the customers, so it is more likely to be exposed to the
risk of cultural differences. The research study aims at observing the impact of different
cultures on Welsh Clothing (Welsh. 2018).

Business research project 3
Research question
The culture of a person is related with its behaviour, dressing and traditions, which are
directly affected, by its nationality, society and many other factors. Therefore, culture has a
very important role to play in the social lifestyle of the people. Talking about the lifestyle,
fashion is the one thing, which clearly defines a style of an individual as it shows the one’s
taste in clothing and other accessories worn by him or her. Thus, it can be said that
companies operating in fashion industry are directly and highly influenced by the different
cultures of various people. This study is concerned with the identification of such influences
on Welsh Cymru Clothing. It focuses on observing the effects of cultural differences on the
company.
Aim of the research
The study aims at understanding the cultural differences that have a significant impact on the
business on international level, while adapting every means for improving the customer
satisfaction.
Objective of the research
As it is clear that cultures do affect the performance of a company operating in fashion
industry, the study is conducted keeping in mind following objectives.
 To identify the international culture which differs from one society and community to
another.
 To determine the various differences in the culture that are present on the
international level.
 To figure out the way in which the company can adapt to every culture that in a way
lead to high degree of customer satisfaction.