Globalisation and its impact on international companies and the effect of national policy on multinational technology companies like Apple Inc

Running head: CURRENT EVENT AND BUSINESS ENVIRONMENTS
CURRENT EVENT AND BUSINESS ENVIRONMENTS
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1CURRENT EVENT AND BUSINESS ENVIRONMENTS
Question 1. How the globalisation factors have changed the operation processes of the
international companies?
After the second world war the countries of the world had faced an immense change in
the process of doing business. With the advancement of technology, the companies have become
more interested in entering the global market. The globalization factors have affected the
economy of the countries, society, business life and international environment in various ways
and changed their operations. The business after globalisation has become more focussed in the
meeting all the demands of the customers rather than enhancing their own profit mechanisms.
Therefore, the quality of products and services have become the segment based on which the
companies are developing their own brand.
Globalisation has become prominent through the rise of competition level in the global
economy. The more business organisations are producing, the more tough becomes the brand
sustenance. Initially, the companies stated their international business by either exporting their
goods to the other countries but now the businesses are taking advantages of the policies of the
highly welcoming nations. The process of entering a new market has become easier and the
forms are choosing various modes of market entry. This includes acquisition, joint venture,
merger and many other options. Through globalisation the companies are getting more options to
enter the markets depending upon the economic situation, political situation, technological
growth, environmental support and regulations of that country. Therefore, the nations which
have stable government, growing economy and supportive technology, the companies are
choosing those markets only. Hence the companies are trying to enter those markets where they
can get more diverse and cheap labours economic and political support and a huge emerging
market.