Current Issues in Work Style of Travel and Tourism Sector

Added on -2020-02-05

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Contemporary Issues 1
TABLE OF CONTENTSINTRODUCTION ...............................................................................................................................3TASK 1.................................................................................................................................................31.1 Analysing issues currently driving change in the travel and tourism sector..............................31.2 Analysing different current issues using appropriate methods and resources...........................4TASK 2.................................................................................................................................................5TASK 3.................................................................................................................................................53.1 Evaluating the response as a result of changes in travel and tourism industry..........................53.2 Strategies for travel and tourism businesses to respond to change............................................63.3 Justification of the strategies that organisation uses to provide change response ....................7TASK 4.................................................................................................................................................8CONCLUSION..................................................................................................................................10REFERENCES...................................................................................................................................112
INTRODUCTIONTravel and tourism sector is one of the critical industries that deal in number of sub-industries.This sector plays a key role in the development of economic system of UK. Industry also providesgreat exposure to diverse factors such as economic, political and social. Due to change in technologyand globalization, world has become so small thereby leads to increment in number of travellers. Inthis respect, business organisations of travel and tourism sector are focused towards improvement inquality of services (Platzer, 2014). Current study will provide understanding regarding current issues that impact the work style oftravel and tourism sector. It will also cover the evaluation of various activities that organisationsperform with respect to change. It will also focus on impact of change activities on the travel andtourism sector of UK. TASK 11.1 Analysing issues currently driving change in the travel and tourism sectorAs per the structured study of various sources, it can be said that there are number of issues thatforces travel and tourism sector to bring various changes in work style. In addition to this, it can bestated that these issues influences the work culture of the sector as well. One of the key conflicts fororganisations is rapid changes in needs of customers. Changes in social perception are driving variouschanges in travel and tourism sector. UK has become as one of the attractive tourist destination inrecent years (Dabour, 2013). In recent past years, the number of fluctuations has been identified ininbound tourism. The number of visitors was 24.7 million in 2003 which increased on continuous basisto 32.7 million till 2007. But between the periods of year 2008-2010, the industry has faced variousissues which have forced authorities to bring some changes in work culture. In year 2011, the top touroperators of the sector have witnessed that trends changed with the flow of time. Customers havestarted visiting the eco-tourism destinations and heritage tourism attractions (Williamson, 2013). Thesekinds of changes have forced organisations to bring changes in tourism activities which have againraised the opportunities for tourism industry in year 2011. In year 2011, the record of 34.4 millioncustomers has noticed by this sector. According to assessment of sources, it can be said that the properidentification of customers needs has boosted various opportunities for the sector. The averagespending on per visit was £636 in 2014 which is positive after the highest reach of £650 in 2013(Werthner, 2009). Other than this, customer’s need regarding transportation services has also changed in diversemanner so it is also critical aspect for industry to maintain standards in mode of travellers. Accordingto British tourism authority report, 73 percent of market is captured by airline sector. It means that it is3
essential for organisations to meet the security standards in appropriate manner. Moreover, there arefew more issues that impact the working of travel and tourism sector. Classification of issues can be assecurity breach, technological changes and economic crises. In addition to this, it can be said that theterrorism is also one of the critical issues that impacts the working of travel and tourism sector.Terrorist attacks and activities can influence the perception of travellers in negative manner and leadbusiness to failure situation (Tsiotsou, 2010). It means that it is essential for government of UK toensure about security aspects in order to boost opportunities for the sector. Global economic crises alsoinfluence the work culture of travel and tourism sector in diverse manner. For example, the worldeconomic system is facing crises issues then it will have negative influence on UK and reduces theopportunities for the industry. Furthermore, technological changes are also significant aspect for thetravel and tourism sector (Riege, 2010). Now-a-days, the technology changes in rapid manner thatforces management of tour company to adopt tools according to the latest needs and trends. Thesekinds of development impact the overall cost of operation in negative manner. In recent studies, it hasalso been identified that the destinations that faces security issues are having conflict situation withregard to sustainable tourism. For example, Pakistan and other Muslim nations cover the least ratio oftravel and tourism sector. This is because increasing ratio of terrorist activities in these nations. 1.2 Analysing different current issues using appropriate methods and resourcesIn current study, Romania is considered as a tourist destination, so it is necessary for touroperators to analyse diverse issues in an effective manner. Appropriate assessment of current issues isbeneficial for sustainable development of heritage tourism within Romania. The change in exchangerates would simultaneously affect the number of visitors in the country and result in decline in incometo company. Romanian leu is one of the stable currencies in the world economy but there are anychanges in stability aspect, then there may influence the business of travel and tourism sector in diversemanner (Pesonen, 2013). Advancement in currency frequency influences the customer perception innegative manner and reduces the ratio of visitors to the nation. Other than this, the changes in oil pricesalso increase the cost of transportation which also influences the perception of customers. For example,the travellers are looking for heritage tourism activities within Romania but transportation prices haveincreased to great extent (Matias, 2009). Due to this, the tour plan has cancelled because the incomelevel of traveller was not appropriate according to change in market. These kinds of activities will alsoimpact the sustainable heritage development activities in negative manner. Moreover, the high taxes paid by company for various services would further persuadecompany. In addition to this, it has also been identified in various measures that the wirelesscommunication technology impacts travel and tourism sector in both negative and positive manner. For4

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