Research Skills in the Travel and Tourism Business

Added on -2020-02-14

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Contemporary Issues in Travel and
Tourism
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Table of Contents
INTRODUCTION ...............................................................................................................................3
TASK 1.................................................................................................................................................3
AC 1.1 Issues currently driving change in travel and tourism sector for UK .................................3
AC 1.2 Different current issues with respect to the Middle East and North Africa........................4
TASK 2.................................................................................................................................................5
TASK 3 ................................................................................................................................................5
AC 3.1 Analysis of ways in which International Airline Group (IAG) could respond to change. . 5
AC 3.2 Strategies for British Airways (BA) and Vueling for respond to change............................7
AC 3.3 Justification for the strategies .............................................................................................8
Task 4....................................................................................................................................................9
AC 4.1 Analyse the impact of issues and trends..............................................................................9
AC 4.2 The consequences of business failing to respond the market change.................................9
Conclusion..........................................................................................................................................10
References...........................................................................................................................................11
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INTRODUCTION
Tourism is the activity in which people travel and stay outside for business
purpose or leisure from their usual environment. Tourism is competitive and dynamic
industry that require ability to see constantly changing customers' needs and desires,
as per the customer satisfaction, safety and security with enjoy are particularly the
main purpose of tourism businesses. Tourism concludes a wide variety of sectors that
provide diverse product and services such as transportation, travel services, recreation
and entertainment, accommodations and food and beverages services etc. to visitors
(Pomering, Noble and Johnson, 2011).
In the report, as per the case, to achieve the customers' requirement, there are
many trends and current issues investigated to understand the impacts of changes and
how to respond to changes in travel and tourism. The file also includes the research
skills(internal and external analysis) within the travel and tourism business which is
developed by the learner for understanding the emerging tourism markets.
TASK 1
AC 1.1 Issues currently driving change in travel and tourism sector for UK
Travel and tourism industries are taken as one of the most growing industry as it provides
various services to the individual for spending their time properly. There are various factors which
attract people to join these industries for trips and tours. With some positiveness, there are some
issues also which affects the working of these companies (Moutinho, 2011). Economic, political,
social, legal, etc changes impacts negatively on the progress and success of the travel and tourism
industries. From the world's best destinations, UK is one of the most popular. People like to visit it
due to its beautiful, historical and attractive monuments, castles, libraries and many more. The
travel and tourism sector is enhancing day by day due to its high quality services and tourism
products (Connell, 2013). Four most popular and famous destinations of UK includes France,
Wales, London and Scotland. From all of these, Scotland is one of the most attractive and beautiful
place. However, with the huge naturalness and beauty, there exists various issues which are driving
changes in the sector of travel and tourism. These issues are explained below: Enhancing need of security: Due to terrorism and various attacks, requirement of security
is continuously increasing. Individuals like to visit those places only where they feel they
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are fully secure and safe. So it becomes essential for the travel and tourism sector to provide
proper and effective facilities to the travellers with strict security. They need to spend money
on CCTV cameras, healthy and hygienic food, necessary vaccination, high quality services,
etc. The issue of increasing terrorism is making travel and tourism sector to make
appropriate changes into its functioning (Spenceley, 2012). Technology: This is one of the major cause of driving change in the travel and tourism
sector of UK. With the changing and updating techniques, companies have to change their
software and systems for providing proper and effective facilities to the customers. Due to
enhancing use of technologies, travel and tourism sector gets an opportunity to increase their
connectivity with the different nations and their people. On the other hand, travel industry is
using advanced techniques for providing high security to the people (Lyons and et.al., 2012).
Emergence of new market: In present, the major emerging markets with the changes in
demand includes budget cursing, the international wedding market, all-inclusive holiday
concept, travelling for one' health, the eco-tourism, No-Frills airline travel and many more.
All these factors are impacting on the travel spending and investments. Various companies
are started to outpace their developed market counterparts for developing affluent
households (How emerging market growth is changing tourism, 2016).
AC 1.2 Different current issues with respect to the Middle East and North Africa
Travel and tourism industry is contributing nations in their development and progress. This
sector is providing employment to the large number of individuals, informing outsiders about the
glory of nations, contributing into the economic development of the country and many more. Along
with this, tourism sector is fulfilling its responsibility by providing high quality services with proper
safety and security (Crooks and et.al., 2011).
With respect to the Middle East and North Africa, there travel and tourism industries are
developing and recovering fast with the changing time. As per the research og United Nations
World Tourism Organisation (UNWTO), travel and tourism sector of both Middle East and North
Africa was at declining stage from last four years which is not increasing and developing with 4%
respectively (Pritchard, Morgan and Ateljevic, 2011). In present time, approximate 60 million
international travellers are visiting Middle East which represents that travel industry of the nations
has tripled the growth in less than 10 years. However, there are various issues which are faced by
both the countries regarding the tourism. These issues are explained below: Issue related to the climate change: It is essential for the countries to have moderate and
familiar climate for attracting more customers to visit their tourist destinations. If the climate
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