Custom Clothing and Tailoring Services Business Plan

This business plan is about establishing a new business of custom clothing and tailoring services. The plan includes the rationale behind the business idea, the mission and vision of the brand, the target market, and the positioning strategy. The plan also covers the business concept, product and service description, and the feasibility and methodology of the business. The analysis of the business model and evaluation of the business plan are also included in the plan.

Research Project

Table of Contents
CHAPTER 1: INTRODUCTION....................................................................................................4
1.1 The rationale of the business opportunity........................................................................4
1.2 Scenario chosen................................................................................................................5
1.3 The Mission......................................................................................................................6
1.4 The vision.........................................................................................................................6
1.5 The aim.............................................................................................................................6
1.6 The objectives...................................................................................................................6
1.7 Structure of the business plan-sign posting......................................................................7
CHAPTER 2 THE BUSINESS CONCEPT ...................................................................................8
2.1 Introduction......................................................................................................................8
2.2 Description of the Business concept.................................................................................9
2.3 The Product/service description ...................................................................................10
2.4 The Target Market .........................................................................................................10
2.5 Positioning strategy........................................................................................................11
2.6 Value added ..................................................................................................................12
2.7 Who is involved..............................................................................................................12
2.8 The window of opportunity...........................................................................................12
2.9 Chapter summary............................................................................................................13
CHAPTER 3: LITERATURE REVIEW.......................................................................................14
3.1 Introduction....................................................................................................................14
3.2 Industry analysis/Feasibility...........................................................................................14
3.3 Chapter Summary...........................................................................................................16
CHAPTER 4: Feasibility/Methodology.........................................................................................17
4.1 Introduction....................................................................................................................17
4.2 Market Research.............................................................................................................17
4.3 Market Analysis..............................................................................................................19
4.4 Product and service feasibility........................................................................................20
4.5 Organisational feasibility................................................................................................21
4.6 Financial feasibility........................................................................................................22

4.7 Chapter summary............................................................................................................22
CHAPTER 5: ANALYSIS OF THE BUSINESS MODEL..........................................................24
5.1 Introduction ...................................................................................................................24
5.2 Present the strategic analysis of the new business .........................................................24
5.4 Identification of sources of competitive advantage and sustainability ..........................26
5.5 Selection of strategies for success..................................................................................26
5.5 Development of appropriate business model.................................................................27
5.6 Chapter Summary...........................................................................................................29
CHAPTER 6: EVALUATION OF THE BUSINESS PLAN........................................................31
6.1 Introduction....................................................................................................................31
6.2 Overall assessment of the business plan.........................................................................31
6.3 Business plan schedule...................................................................................................31
6.4 Business viability............................................................................................................35
6.5 Critical success factors...................................................................................................35
6.6 Chapter summary............................................................................................................36
REFERENCES .............................................................................................................................37

CHAPTER 1: INTRODUCTION
1.1 The rationale of the business opportunity
The motive behind choosing this business idea is to examine the benefits of offering
custom clothing and tailoring service to its customers. People generally prefer custom clothing
and tailoring services in order to make them satisfied. Custom clothing is considered as the
future of the fashion. There are various reason due to which personalised clothing is the future of
the fashion such as flattering cuts and styles, well-fitting clothing, long lasting garments, saves
time and energy for shopping and high quality of garments. Customers prefer personalised
clothes as it look great when they wear and shows uniqueness (Cunningham and De Meyer-
Heydenrych, 2021). Customised clothes helps in differing the choice of people which makes
them stand out from the crowd. The tailor made garments gives customer say on design of their
garments. Customers have choice to choose colour, shape, print, pattern and stripes of their
garments and make them designed accordingly. For example, if customer have desire to wear
printed T-shirt they have freedom to print anything based on their style and taste on the garment.
Tailor made clothes are generally cut according to the skin which looks flawless and also satisfy
the need of customers. Tailored fashion is launching their custom clothing business in UK
market and also they are focusing on offering tailoring services to their customers in order to
make them feel happy and satisfied with their garments (Șenel, 2018). By offering personalised
clothing services, company can increase customer loyalty, drive sales, get better insights,
increase work of mouth marketing and also improve customer base. Customised products helps
in increasing the perceived service quality, customer trust, customer satisfaction and customer
loyalty towards the service provider.

Illustration 1: Business plan for new business
It is interpreted from the above graph that the business focus on selecting their marketing
strategy that helps in capturing more number of customers in order to avail the services of the
business in a more effective manner.
1.2 Scenario chosen
The scenario chosen within this project is launching customised services in terms of
clothing and also providing tailoring services to its customers. Tailored Fashion is focusing on
choosing customised clothing services to its consumers so that they can avail the services and
enjoy what they want to wear. People generally prefer nice piece of clothing from ready to cloth
store which they find undersized, baggy, even worse and oversized. By providing customised
clothing services to its customer, company can offer well-knit and fitting clothes (Zhang, 2020).
The tailored garments look sharper and better which makes people feel satisfied with their
garments. Thus, personalised garments looks presentable and good on customers as it
accentuates their body. Customers can also choose their fabric quality and make it designed
according to their taste and preference. This scenario is chosen by the brand so that they can

provide better services to its customer and also fulfil their desire of wearing own choice of
clothes (Frick and et. al., 2021). Therefore, custom clothing is knit from the high quality fabrics
which attracts large number of customer towards the brand. Custom clothing and tailoring
service also helps customers to save time and energy for shopping as it only requires to take
measurement with tailor.
1.3 The Mission
The mission of the business is to innovate, enhance, lead and offer best quality of
clothing products and services to its customers. The motive of the brand is to make difference
through their branding to stay ahead of fashion trends, latest technology and market changes.
Tailored Fashion ensures that their customer may feel satisfied with the customised and tailoring
services which helps in making them profitable and boost the performance of business. Thus, the
mission of Tailored Fashion is to create apparel brand that offers high quality of tailoring
services, superior design, customised services and value to their consumer.
1.4 The vision
The vision of brand is to be global leader in fashion knit and fashion outwear by
empowering design and innovation in order to make customer feel satisfied. Tailored fashion is
strive to be caring and well managed organisation for their business partners, employees,
customers and citizens. The brand ensures that their customer feel happy with the personalised
clothing services and also design clothes according to their taste and preference.
1.5 The aim
To start a new business of creating custom clothing and offering tailoring service to the
customers. A study on United Kingdom
1.6 The objectives
 To ascertain the opportunities availed by Tailored Fashion while launching new business
of creating custom clothing and offering tailoring service to the customers in UK market
 To identify the challenges faced by company while starting new business of creating
custom clothing and offering tailoring service to the customers
 To determine the ways through which new business can attract large number of customer
towards the brand by offering personalised and tailoring services

 The business can be come into existence in the year 2023 for creating awareness for the
particular brand in the mind of customers.
 The business will come in the market with a main objective of earning more than 30%
profit by delivering best quality of clothing products and by their new concept in the
competitive market.
1.7 Structure of the business plan-sign posting
This business plan is based on establishing new business of personalised and tailoring
services to its customers. Customised clothing helps in making customer feel happy with their
look and garments due to which the sale and profitability of business increases. The structure of
the project includes six chapters including introduction, the business concept, literature review,
feasibility, analysis of the business model and evaluation of the business plan. Within this
business plan there are mainly five key components such as executive summary, company
summary, market analysis, management team and revenue projections.
Executive summary:
This business plan highlights about the new business of personalised clothing and
tailoring services to its customers. The customised services helps in attaining competitive edge in
market by offering unique services to its customers.
Product and services:
The product and service which is offered by the Tailored Fashion is personalised clothing
and tailoring services to its customers
Market analysis:
The target market of the customer is women and professional men who doesn't have time
to go and search for the readymade clothes according to their taste and preference.
Marketing and sales:
In order to market and sale the products and services, company will use different
advertisement channels so that they can grab the attention of large number of customers
(Yammiyavar, 2020). The brand will also focus on using low cost pricing strategy for boosting
their sale.
Organisation and management:
The management team includes different departments and people including sales
department, advertising department, human resource department, finance department and other.

Financial projection:
The financial projection of the brand shows sale forecast, profit, cash flow projections
and balance sheet of the business.
CHAPTER 2 THE BUSINESS CONCEPT
2.1 Introduction
The new business concepts brings the new reason for the investor to invest and elevate the level
of both sales and profit for the new setup. There are various factors elements which are
correlated to the success and failure of the new business which are considered to be significant
for the development of the business in the market (Iyer and et.al., 2019). It can also be said that
tailoring business is known to be specialise in providing suitable garments for its customers. The
name chosen for the new business set up will be Blooming Fabrics. Making custom clothes
allows the business set up to make use of creativity and contains of major work of detailing. For
the new set up the management is required to do the market research as it is essential to
undertake. Through which the company will be able to understand the behaviour of consumers
and the competitors present in the market. The chapter 2 of the study will outline the business
concept for the chosen business idea. That further highlights various heads such as the
introduction about the new business setup, information about the services that will be offered. In
addition to the new business idea, they are to invest in the raw material that is fabrics, the
required tools, workforce, place and in marketing of the services provided by the Blooming
Fabrics.

Figure 1Pros and Cons of Working as a Tailor
2.2 Description of the Business concept
The business concept is related to create the custom clothing and offer tailoring service to the
customers in the market. This business concept will help in earing good amount of money and
some productive area of work. It can be said that market is filled with the readymade garments
but there are some businesses that provides custom clothing and offer tailoring service. The
company will also make use of the personalised packaging in order to make a unique bond with
the customers (Singh and Samuel, 2020).

Figure 2Top 10 Benefits of Getting into Stitching Business | Business Start-up |
2.3 The Product/service description
There are various services which will be provided by the Blooming Fabrics and the chosen
business will provide making clothes as per the additional need and adjustments of the clients.
They will be able to choose fabric from the diverse fabrics and makes some specifications.
Moreover, versatile specialisation will be provided to the customers as per the need, It will also
focus on making online preference which will attract more customers that will tend to bring
heights of success.
2.4 The Target Market
There are different types of target market that prevails in the market such as geographic,
demographic, behavioural or psychographic. The target market selected for the new business is
demographic which helps in reaching out to the right customers according to their age, income,
religion, gender and so on. The target market for the new business idea will be youth,
professional men’s formal and women. In relation to the business idea the main segment of the
market is women as women love to wear customised clothes. They keep on buying ready-made
clothes but they still want some setups to tailor as per their need and requirement. The business is
workable as the business will provide better services to the various segments of the market. In
addition to this, it was found that the market and people are searching for such services which

work as per the need of the individual so that they can look good. The chosen business plan is
linked to provide custom clothing and offer tailoring service (Ismail, 2021).
2.5 Positioning strategy
It is also essential to tell the people about the services and in relation to making new business
idea hit and working in market, it is required for a business to manage all the activities such as
managing all the activities and the marketing plan. The Positioning strategy will support the
business with the aim of growing in the short span of time. The new business set up is required to
appoint expert workforce in order to provide the best services to attract more customers and earn
revenue. Positioning strategy is mentioned under with the help of STP approach-
 Segmentation-The segmentation of market is considered to be the main function which
supports the company in relation to the marketing department. It can help the company to
grow in the marketplace. That is why, under this step the market is distributed into many
segments and elements which allows to make it easy for the company to determine the
crucial features of each section. The segmentation selected for the new business is around
20 to 50 years of age customers who like to wear new style of clothes.
 Targeting- Another step is targeting which is also considered as a vital function of
marketing department. Under which the particular target customers are selected out of the
population. Moreover, it is the main duty of marketing department is to further classify
the group of customers in the marketplace (Wang, 2020).
 Positioning- The term positioning is defined as the ways which comprises of selecting
strategies which will be best for choosing the geographical, physical business and
demographical. Due to which positioning is redirected as the main business action with
the aim of selecting the appropriate location for the business. The positioning use by the
business manager for the new business is young customers so that they deal with the
marketing objectives in an effective manner.

Figure 3:What is STP in Marketing?
2.6 Value added
Under this the management of the chosen business will get the chance to work with new
customers and they are also required to find a balance between their work-life balance. Along
with it, the new business will get various chance to work outside. The new business will get the
independency to work with new and innovative ideas to fulfil the demands of the customers.
Under this the individual efforts are also monitored and appreciated with good profit margins.
2.7 Who is involved
There are various people that will be involved such as the traditional customers, advance
customers who have knowledge of all the trends of the market. In new business there are various
people which are involved for instance employees, customers, various communities, suppliers,
investors and many others (Hong 2022).
2.8 The window of opportunity
Clothing is personal concept and the choices made by people are used to define the identity to
themselves and the world. There is always demand in the clothing industry as it allows the
people to improve their look by using custom fabrics and design. That is why is must to design
and manufacture as per the needs and requirement of the people. This above mentioned business
will be based upon starting new business of personalised and tailoring services to its customers.
Under which the customised clothing will benefit in making customer feel content happy. Due to
which the customers will feel confident in their look and clothes. That is why the sales and
profitability of business will increase in future. And the structure of the project will comprise of
various chapters including the head of introduction, about the business concept, also the

literature review, feasibility analysis of the business model. In addition to this the evaluation of
the business plan will be done in the study. Under this business plan there are majorly five key
components that is executive summary, company summary, market analysis, management team
and revenue projections. Likewise the customised clothes will help the people in differing the
styles and choice of the people which makes them different in the crowd. The tailor will make
garments as per the details given by the customers. In which the customers get the choice to
choose deigns shape, print, colour, pattern and stripes of the garments in order to make them
designed consequently. It can also be understood in this way that if customer have desire to wear
printed T-shirt they have freedom to print anything based on their style and taste on the garment.
Tailor made clothes are generally made as per the needs so that they feel satisfied with the final
product. As the tailored fashion is launching their custom clothing business in UK market and
that is why they are targeting on the providing the tailoring services to the customers with the
aim of making them feel happy and satisfied with their garments.
2.9 Chapter summary
From the above chapter it can be summarised that fashion industry is one of that process which
comprises of the flow of merchandise and selection of designs. With the help of above study,
there are various elements which are associated to the success and failure of the business. Such
factors are considered as essential for the development of the business among the targeted
audience. As it can be seen that tailoring business is recognised to be more specialised in
providing appropriate garments for its customers. Making custom clothes will allow the new
business set up to implement and use of creativity and that requires to work of detailing of the
work. In that process the market research was served as the main for setting up the management
and various operations to deal with the unforeseen situations.

CHAPTER 3: LITERATURE REVIEW
3.1 Introduction
Industry analysis is an important for the feasibility study that help company to determine
the attractiveness of their products or service. An industry analysis may also help company to
determine the size of the industry as well as whether or not it is growing (Plahotnikova, 2019).
The current business plan is based on custom clothing and offering tailoring service within UK.
The business plan wants to provide opportunity to the customer to design or customised their
clothes according to their choice that helps them to feel comfortable and look more attractive.
For analysing the feasibility of the current business plan, it is important for the researcher to
analyse its market appropriately. PESTLE analysis is considered as an effective tool that helps in
analysing the market to making the business plan successful.
3.2 Industry analysis/Feasibility
A PESTLE analysis refers to the study of the key external factors including Political,
Economic, Sociological, Technological, Legal and Environmental that has potential to affects an
organisation and its business process. In context of present business plan, this framework may
help company to analyse market within UK to check its feasibility and success. The external
factors of UK market that affects the current business plan are described below:
Political- It define as those factors that are influenced by government of the country. It
has been analysed that clothing industry of UK make strong reputation in all over the world
where the new business plan can easily success in the market. Political stability is one of political
factors that impact the clothing industry very positively (Lin, Wang and Sheng, 2020). It creates
opportunity for the new business plan of custom clothing and offering tailoring service. Another
political factor is tax policy that are imposed by the government of UK on the clothing industry
for bringing the new business plan that is custom clothing and offering tailoring service within
UK. Higher tax create reduction on the profit where the company has to faced many issues to
survive in the market.
Economic- It involves those factors that affects the buying habits of consumers that
directly impact the business performance. Manufacturing of the clothes in UK is very expensive.
Many big companies of UK outsource their manufacturing service from another countries such
as Sri Lanka, India, Bangladesh, Turkey and many more. It will help them to reduce their

production cost as well as sell them in reasonable prices. This economic factors may also affects
the new business plan of custom clothing and offering tailoring service negatively (Hernandez
and Haddud, 2018). Customising clothes and providing tailoring service may become more
costly for the industry that may affect the buying affect the buying behaviour of customers. But
offering customised service to the customer may influence them to make their purchases even in
a higher prices. The new business plan has the potential to fulfil the needs and desires of the
customers by providing them option to design their dress according to their interest.
Sociological- It involve those factors that affects the spendings and habits of customers.
The new business plan creates employment opportunities for many professionals such as fashion
magazine, fashion designers, journalists, fashion marketeers and many more. It will be also
beneficial for the clothing industry to gain success in the UK market (King and Boxall, 2019).
More and more employment in the economy, increases the disposable income of the people.
Millennials of UK are the largest fashion conscious consumers that are also profitable for the
new business plan to achieve success in the market.
Technological- Development and implementation of different advanced technology in
the market are also involve certain factors that affects the business processes of the company. In
today's time more and more people prefer to make their purchases online that makes clothing
company of UK that offer customised products and tailoring services to use digital platforms to
promote and sells their offerings (Zorpas, 2020). Despite from digital technologies, companies
can also use more advanced technologies that helps in manufacturing customised products more
faster so, they delivery time can reduce. It also helps in making product more attractive and
fashionable for the company to attract large number of customers. It will help new business plan
of custom clothing and offering tailoring service to get success within UK.
Legal- It refers to those external factors that define how the law affects the business
operations and behaviour of customers. It is important for every businesses and industries to
adhere to the nation's rules and regulations set for the industry. There are some strict rules and
costs in UK for clothing companies that makes them to outsourced their certain operations from
abroad (Pestle and Ramos, 2018). While it will saves costs of the company but it affects the
many customers. The companies who will provide custom clothing and offering tailoring service
within UK may need to follow every rules and regulation of the country in order to survive in the
market for long-term.

Environmental- It involves those factors that affects the business environment of
company due to sudden change in the environment. Clothing industry of UK is responsible for
the 10% greenhouse gas emissions in all over the world. This industry also consumer more
energy in comparison to other certain industries. These factors are of clothing industry affects the
environment. More than half of the population of UK buy clothes that they wear for once or
never wear (Banda, Nyeinga and Okello, 2019). That also responsible for affecting the
environment of the country. Therefore campaign groups are urging the government of country to
put pressure on clothing companies to take more responsibility as well as contribute to
environmental sustainability. Thus, the new business plan required to focus on creating zero or
low impact on environment by adopting sustainability.
3.3 Chapter Summary
From the above literature review, it has been summarised that the market feasibility of
the new business plan is good where companies need to focus on certain area while providing the
customised clothes and offering tailoring service to the customers. Political stability of the UK
help companies to effectively operate their business in the market. The new business plan of
custom clothing and offering tailoring service has potential to attract large number of customers
even for higher prices. It increases employment opportunity in the country due to which
disposable income of the people will increase that helps in achieving success. Advance
technology also help new business plan to gain success in the market. They need to follow all the
legal laws as well as rules and regulations of the country. Companies need to adopt sustainability
for making their new business plan successful.

CHAPTER 4: Feasibility/Methodology
4.1 Introduction
Feasibility study is an important study that helps in determining about the specific nature
about the following project. It generally help in identifying the strengths and weaknesses of the
company products and services that are introduced by the objective in an effective manner (Ejupi
and Menon, 2018). It is considered to be an important factor that helps in analysing the main
elements of the project that are responsible for achieving success in the market. This mainly
focus on considering the technical and legal as well as economic and several scheduling elements
in order to analyse the negative and positive outcomes. The particular discussion is actually
based on achieving the aim of the project that is to create customised clothing for customers and
offering them with effective tailoring services. It consists of certain objectives on which the
whole feasibility study is conducted so that they deliver better results such as determining the
opportunities in the market for gaining high range of customers, challenges that prevails in the
market and ways that help the business organisation in achieving high growth and success in the
competitive market (Watkins and et. al., 2018). There are several types of feasibility related
studies which are defined as market research, analysing the market, product and service
feasibility, financial and organisational feasibility along with the proper summary of the
following chapter. It all consists of different models in order to justify the study of feasibility in
an effective manner.
4.2 Market Research
The model selected for doing the market research is Ans-off Matrix which is useful for
collecting reliable and valid data. This method helps in determining about how the particular
product or service is developed and which method is more suitable for conducting the particular
study in a proper manner (Czinkota and et. al., 2021). This model consists of 4 quadrants which
are defined as market penetration, market development, product development and diversification.
The first quadrant states about the market penetration which helps the company in keeping its
existing market and existing product so that they put extra efforts in making the marketing
strategy in a effective manner. Product development is considered as the second quadrant which
helps the company in promoting its product in the existing market in order to gain more share in
the existing market. Third quadrant is known as market development which helps the company

in promoting its existing product in the new market so that they gain more range of customers.
Fourth quadrant is diversification that helps in developing both market and product in the
competitive business market (Bastianin and Florio, 2018). In relation with the customised
tailoring and services of tailoring to customers, it is recommended that an organisation must
select diversification strategy so that they develop their new business idea in the new and
existing market for attaining more number of customers.
The communication mix model is also an important model that helps in researching the
market in an effective manner. It mainly helps in interacting and promoting with the customers
about the particular product and service that they introduce in the market (Kelly and et. al.,
2022). In terms of custom tailoring and tailoring related services, the company can use various
tools and techniques related to advertising in order to promote the quality services and products
offered by them the market. This can be done by television advertising or with the use of social
media so that they reach to the target audience in an effective manner. Another method of
marketing the product are digital marketing and direct marketing such as social media and email
platform and many more. Personal selling and public relations is also considered as an important
method of marketing the following a product or service of the company (Thabit and Raewf,
2018). Blooming fabrics uses social media and in that they use influencer marketing for
promoting the service of customised tailoring within the business market. This helps in reaching
out the potential customers also results in gaining large share in the market.
The Marketing mix is considered as an effective model that helps in doing the market
research. This mainly includes 7 P's of marketing such as price, place, promotion, product,
process, physical evidence and people (Lim and et. al., 2021). In relation with Blooming fabrics,
the product mainly specifies about the custom tailoring and tailoring services to customers who
are in a age between 20 to 50 years. The price offered by the company is quite convenient
according the customers as they do not get much time to visit the tailor at a regular basis and for
developing better engagement with the potential customers. The place selected for the new
business is online platform with the help of social media so that they create more awareness
about their product and quality services that they offering. For promotion the company uses
social media sites like Instagram, Facebook, online websites in which pay per click, You-tube
and so on. Its process includes login and log out for customers so that make the purchases
accordingly (Hardy, 2018). The people included in this business are employees, tailoring expert,

application developers, technical expert, cloth design and material section expert and owner as
well. Physical evidence is the online website for the application and desktop that can be operated
from mobile phones easily.
The PESO model helps in identifying the best suited form of media which helps new
business in gaining growth and success in the highly competitive business market. There are
mainly four methods which mainly includes paid media, earned media, shared media and owned
media. Paid media includes sponsored content and social media advertisements along with the
paid publishing and enhanced content (Meza, Koç, and Al-Sada, 2022). Earn media creates a link
between the media and blogger marketing so that better public relations can be developed.
Shared media mainly includes organic, review and social along with the social media and forums
sites. Owned media mainly involves content marketing, videos, brand journalism, visual audio,
webinars and written content. The company must select paid and owned media for promotion of
the services with the help of influencer and affiliate marketing in an effective manner.
SWOT analysis is also a method of marketing that helps in determining the strengths,
weaknesses as well as opportunities and threats of the company who wants to develop new
products and services in the market (Winterton and Winterton, 2019). Strengths related to the
Blooming fabrics is that they provide services related to customised tailoring to customers who
do not have enough time to go the market for purchasing ready-made clothes as per their tastes
and preferences. Weaknesses that the company might face is the security concern like cyber
threat or data loss or theft. Opportunities that are provided to the company are advanced use of
new technologies for making their presence in the market more approachable and flexible. The
threats in the market is competition as clothing industry is highly competitive with new designs
and variety.
4.3 Market Analysis
For gaining success in the market, it is important for the company to analyse the market
in a proper manner so that they approach the right customers at the right time for the particular
product and service. The decision making process of the company is considered to be the model
of market analysis which mainly involves four stages for better organisation. Problem
recognition is considered as the first stage where the problem relate to the current research is
determined because it is important to grow in the competitive market by unique selling

preposition. Searching information related to the topic is the second stage where is information is
collected in relation with the target audiences and brand identity (Polydoropoulou and et. al.,
2020). Evaluation of alternatives is the third stage where two or more options are provided which
are defined as the company can either choose to extend both product and market or by only
extending the target market. Fourth stage is the final decision which includes that the company
must focus on creating a strong presence in the market so that they gain more share in the
market.
The consumer decision making process is also an effective model that helps in
determining the perspective of customers. Recognising the problem is the first stage where the
problem is identified that the consumers in their busy schedule do not gave much time to
purchase ready made clothing. Second stage is related to the information searching where the
data is collected on the basis of the target audience that they need to focus for providing their
good and quality services (Stylos, Zwiegelaar and Buhalis, 2021). Third stage is evaluation of
alternatives where one option is selected from any two which defines that the company can ether
provide services to only those customers who are interested in wearing ready made clothes of
good quality and do not have time to visit the market. Taking final decision is the fourth stage
where company take the final decision is made by the consumer that they want that clothes
products which are good in design and quality and are at reasonable prices.
Segmenting the consumers on the basis of their tastes and preferences is also important as
it helps gaining high growth and success on the market. The company mainly focus on
providing services to women and men who are working and are busy in their life. 20 to 50 is the
target age for the business.
4.4 Product and service feasibility
Product and service feasibility analysis is defined as the proper assessment of the product
or service which will be going to introduce in the market. It is said to be the main process by
which the company will be able to analyse the various resources which will be required in the
products or services (Teoli, Sanvictores, and An, 2019). Furthermore, it will examine the level of
requirements as per the expected budget and expenses. In relation to that it mainly comprises of
two components in product service feasibility. Such elements are specifically taken by the
organization in order to develop the custom clothing and offering tailoring service to the

customers. Along with it, product and service desirability is said to be the one of the component
which is targeted for feasibility study. Product service demand is an another component which
has the main target for feasibility study. As customised clothing is related to keep the customers
confident and happy in their looks due to garments due to which the sale and profitability of
business increases (Tipu, 2018). The main goal of the business is to innovate, enhance, lead and
offer best quality of clothing products and services to its customers. The motive of the brand is to
make difference through their branding to stay ahead of fashion trends, latest technology and
market changes. Tailored Fashion ensures that their customer may feel satisfied with the
customised and tailoring services which helps in making them profitable and boost the
performance of business. Thus, the mission of Tailored Fashion is to create apparel brand that
offers high quality of tailoring services, superior design, customised services and value to their
consumer. It is known to help the in finding out the answers in relation to the new product or
service. Due to which the company will be able to bring further modifications which will be
required. Likewise, in order to market and enhance the level of sales the products and services of
the company, it will make use of different advertisement channels and social media so that they
will be able to grab the attention of large number of customers. The brand will also focus on
using low cost pricing strategy for boosting their sale (Marques, J.P.C., 2020).
4.5 Organisational feasibility
This business plan will be targeted about the new business that too related to the
personalised clothing and tailoring services to the customers. That is why the customised
services will help in attaining competitive edge in market and that can be done by offering
unique services to its customers. It is defined as the feasibility which is used for the purpose of
determining the product or service. The Custom clothing is considered as the coming future of
the fashion as people have different taste and opinion in relation to fashion. Likewise, there are
various motives due to which the personalised clothing will be the future of the fashion for
instance innovative designs, new fabrics, flattering cuts, styles, proper fitting of clothing, saves
time and energy for the shopping and high quality of garments. As per the market trends, it can
be seen that customers prefer to go for personalised clothes as it looks good on their bodies when
they wear, uniqueness and highlight their features. Customised clothes are also known to help in
presenting the various choices of people as per their taste which makes them stand out from the
crowd. That is why the tailor made garments allows and gives customers a freedom to look as

per their choices. The customers have choice to choose preferable colour, different shape, print,
pattern of their garments and make them designed accordingly (Jukova and et.al., 2019).
4.6 Financial feasibility
It is defined as the type of feasibility which is known to determine and present the
financial resources which will be required in the process of finalising the product or services. it is
also said to be the main element in the comprehensive feasibility study. It can also be said that
proper financial feasibility is must to have the in depth analysis about the finances. Along with it,
such financial forecasts will be served as the primary basis and it will be sufficient enough to
save time. On the other hand, there are some of the issues which are seen in the financial
feasibility study (Cheng and et.al., 2021). For example, the inspection of the total cash requited
and the level of financial performance of the same business will be analysed. So that proper
estimation can be made along with the entire financial attractiveness of the product and services.
That is why the organization must follow the proper flow of systematic stages in order to conduct
the financial feasibility study. Furthermore, it also comprises of conducting the preliminary
analysis which also provides the complete overview of the cost and expenses. That process will
be used in the process of development of the product. Whereas the Second stage is linked to
affect the level of preparation in projected income statement. Due to which the budgets can be
analysed and also how much the company can invest in this particular product or service. While
third one is to conduct the market survey that too in the form of market research so that the
chosen industry will be able to outline the financial performance of the chosen business. In that
process the fourth stage is related to plan the overall operations and management of the business
organization for the development of the product. Additionally, fifth stage is related to the
preparation of the opening balance sheet so that the review and analyse of the data can be done in
a better manner. that is why the chosen business will be able to take final decision about the
amount of investments and the expected return of investment (Barrow, Barrow and Brown,
2018).
4.7 Chapter summary
From the above chapters it can be understood that feasibility study is the main aspect in
order to elevate the level of learning so that better applications can be applied in the operations.
That is why the company will be able to identify the required resources for the new setup of the
business. As fashion industry is that industry which comprises of proper flow of merchandise

and selection of designs. Along with it, there are various factors which are involved in the
process of attaining success in the business. As per the market situation, it can be understood that
tailoring business is said to require proper specialisation in providing best design and garments
for the customers. In relation to that making custom clothes will allow the new businesses in
order to set and make use of creativity. As in this field creativity is the main as it requires proper
detailing of the work. For that purpose, proper market research can be used for the main goal of
setting up the management and various operations to deal with the unforeseen situations in the
business. It can also be summarised that the business concept is also linked with the related
custom clothing and offer tailoring service to the customers in the market. Due to which the
business concept will tend to elevate the level of revenue generation that will also bring more
opportunities and better level of production in the area of work. Furthermore, it can be said that
market is already filled with the readymade garments while providing custom clothing with
offering tailoring service will be a plus point for the new set-up. Along with it various initative
can also be taken by the company such as it can make use of social media and also make use of
the personalised packaging in order to make a unique bond with the customers. As per the
information mentioned above, there are various services which will be provided by the chosen
business such as making clothes as per the desired needs and adjustments of the customers. So
that they will be able to choose fabric as per their choice from the diverse fabrics and makes
some specifications in it. In addition, new and versatile specialisation will be provided to the
customers so that they will choose this company instead of other options in the market. As per
the customer’s choice and changing behvaiour, the new set up will be focusing on making online
preference. Because it will attract wide range of customers that will tend to attract new growth
and heights of the success. Consequently, it is also essential to make sure and analyse the several
market trends, research and analysis model so that the market can be studied in an in depth
manner as per the proposed product or services. there are various models that is Ansoff Matrix,
The Marketing Mix along with the SWOT Analysis, The PESO model. All such models will help
in formulating the decision making process. Hence, the above discussion covers all such areas
with the aim of better conducting the level of feasibility study and understand its behaviour in
terms of the chosen topic.

CHAPTER 5: ANALYSIS OF THE BUSINESS MODEL
5.1 Introduction
A business model is a report prepared which gives data about the prevailing situation of
the organisation. This report is prepared by the management of the company to aid the decision
making process. This report is used by each department of the business entity according to their
requirement. In this part of the project the new business’s strategic analysis will be done using
the strength weakness, opportunity and threat study and value chain of the company will be
prepared. Further the organisation competitive advantage and sustainability in the market will
examined. Techniques used by business entity for success and chosen business model are to be
discussed.
5.2 Present the strategic analysis of the new business
Strategic analysis is the technique used by the organisation to better understand the market
situations and business environment in which the company is going to operate. This analysis also
helps the organisation to get opportunities present in the business environment before the
competitor and avail the first mover advantage.Tailored fashion is custom clothing business in
UK. Referring to the business following study about the value chain and SWOT study have been
performed:
Value chain- This analysis is the way through which the evaluation of operations in the
business entity is made. Underlying opportunities and scope where improvement can be made is
evaluated. The tailored fashion is basically involved in taking order to customer discretion and
choice. Raw material required on the apparel will be decided by them so basically the firm have
to work totally according to the customer. Hence the main goal of business is to provide best
services and become the business leader in UK. Tailored fashion has to work on providing the
best labour that can offer quality and best work to the customer. Often there is ambiguity in
understanding the need and desires of the customer hence the organisation must focus on the
same. This can have achieved by employing the best staff available for the direct communication
with the end user.
SWOT- This analysis is useful studying the trend in the market what are the available
opportunities and potential competitors in the market. It is also useful in finding out the business

position in the market. In current case of Tailored cloth SWOT analysis can be done in the
following ways;
Strength: Slowly coming in trend after people becoming more inclined customised clothes.
Tailored clothes are coming into fashion as they provide the best fitting and looks. Fashion is
global business so expansion of the business is also easy. Since it is a customised business risk of
dead stock and obsolete fashion trend risk is also eliminated. In this business customer
satisfaction level can be achieved up to the maximum level. Quality issues are major in this
fashion business but when raw material is purchased by the business itself there is less chances
of such issues. Fashion have huge scope in the market hence the financial performance of
tailored fashion can become strong.
Weakness: This aspect of the business enables to analyse bottlenecks, area where the
business has to work. Basically this tell the organisation about the setbacks they can face being
in the industry. Tailored business is involved in business of customised cloth, therefore there is
too much dependency on third party of supplies and design. Fashion and trend keeps changing
therefore there can be loss of stock. Since higher quality product is very expensive, firm have to
use affordable quality raw material that might make the cloth of poor quality. And risk of
unsatisfied consumer may arise.
Opportunity: This element of the matrix emphasis on potential deals that can enhance the
profit of the business. Tailored business is currently working on fashion it has huge scope in
jewellery, shoes, fashion accessories and other items too. Business is now working on an outlet
can set up an online store that can attract more customer. More means of customisation by hiring
designer that can offer unique designs and patterns for clothing. Also business entity can enter in
clothing for different occasions which is very in demand by the customer. Fashion industry have
immense scope for expansion there are ample of opportunity that tailored fashion can grab.
Threats: This aspect of the SWOT analysis evaluate the presence of loss making elements
for the business. These are evaluating by extensive scanning of the environment, presence of
strong competitors that established in the market are the major threat that organisation might
face. Also there is risk that the customer might deny for the ordered good or pay less for the
same due to fashion change. There is also risk of low quality good that might make the customer
unhappy. There are chances when the customised good does not meet the requirement of the end
user which is major risk that the tailored fashion have to bear.

5.4 Identification of sources of competitive advantage and sustainability
Tailored fashion is one such organisation which has ability to provide unique and personised
clothing at affordable rate in the UK market. unlike a usual clothing store it is a store which
offers maximum customisation in clothing to its end users. It focuses on the quality product and
emphasises on maximum customer satisfaction. This is innovative store as it provides clothing of
the latest brand as it does not have liability to keep a huge amount of store. Therefore, it enjoys
the advantage of latest trend apparels that their customer prefers. Organisation has a habit of
taking feedback and working upon it so that there is continuous improvement in the business. It
has been noticed that customer prefer cloth that give them perfect shape and fitting which can be
achieved by tailored clothing. Tailored fashion ensures that the product offered are of best
quality and worth the price the customer is pay for it. This attitude enables the business entity to
be ahead of strong competitors present in the market. For sustainability the concern should focus
on sustainable development by encouraging organic and recyclable raw material. Also it should
focus on the waste management, that litre do not harm the environment. This improves the
product quality and image of the brand in the market.
5.5 Selection of strategies for success
Differentiation strategy is considered as as one of the effective strategy in order to gain
successful. To gain competitive advantage, this strategy assists the clothing company to serve the
customers with the different fashionable as well as traditional clothes which are unique and
different from its competitors (Ohiomah, Benyoucef and Andreev, 2020). So more and more
customers are attracted towards the brand by differentiation strategy that leads in improving
profitability of the business. This assists the business to attain competitive advantage which is
the main aim of this strategy. With the purpose to adopt this strategy, it is very crucial to conduct
SWOT analysis and to bring new and unique products in the market, the needs and requirements
of the customers should be known. To compete with the competitors, Blooming company can
communicate with their valuable proposition which they are offering to customers is very
important for them. Here the brands are giving more focus on price. To achieve the competition
within the market, the business should provide customers with the quality products so that they
can satisfied with the brand. Through this strategy the company can develop unique product
which can be very challenging for the competitors and it can be matched up very effectively and
efficiently. This also leads the company to create good profit margin by the help of this strategy.

It allows the company to charge very premium price for the clothes which they are offering to its
customers. Therefore, it is very essential that company attracts large number of customers in
order to earn great amount profits. Differentiation strategy also helps the company to build good
brand image among the market which leads them to attract the customers who are loyal towards
the brand.
5.5 Development of appropriate business model
The business model for the customised clothing business helps in assisting the business
with proper direction so that goals as well as objectives can be achieved in a productive manner.
The business model through which business activities are determined are as follow:
Key Partners
fashion designer
Governing
authorities
Celebrities
Stakeholders
models
Key Activities
 digital
platforms
such as
social
media,
advertise
ment etc.
 by
developin
g the app
 Choosing
email as a
platform.
 By
developin
g contents.
Value
Propositions
 Visual
communic
ation and
Cartoon
contents
 providing
minimum
price
products
 reduction
in cost.
Customer
Relationship
1. App based
services
2. Self
service
3. store
based
services
Customer
Segments
 kids
 parents
Key Resources
 Sales
Channels
 Social

agents
 advertise
ments
 quality
fabric
 different
materials
media
 Mobile
based app
 Agents
Cost Structure
 Fixed (Salaries and Utilities)
 Variables
Revenue Streams
 Discounts
 Subscription
 Buy one get one free
Key partners- In order to run the business in a smooth manner, key partner are the
members who provide business with necessary information and without them it can be run ned
properly (Schnellbächer and Weise, 2020). The key partner of customised clothing are
celebrities, governing authorities, models, fashion designer, stakeholders. These are the members
who assists the business to be more successful and profitable as well as they play an important
role in business.
Key activities- Key activities mostly consider the necessary activities which are required
by organization for developing their value proposition. Digital platform such as social media
advertisement, by developing the app, Choosing email as a platform are key activities in the
business so that they can attract large number of customers.
Value prepositions- in order to meet the needs and requirements of the customers, value
proposition basically covers the collection of products and services. In order to gain competitive
advantage in the market, it helps the business to differentiate the brand from the competitors.
This includes Visual communication and Cartoon contents, providing minimum price products,
reduction in cost.
Customer Relationship- customer relationship helps the company to build and develop the
relation with the customers (Khan, 2019). The Blooming company provides the customers with

app based services, Self service and store based services so that they can maintain proper
connection with the customers.
Customer Segments- It is essential to identify the customer section in order to run the
business activities in effective manner, so that company can target the customers. For Blooming
company the target customers are kids of age 12-30, and parents. It very important to identify
and evaluate the right customer segment, so that they can improve the profitability and growth
of business.
Key resources- in order to develop the value for the customers there are various
resources. This resources can help the company to attract and retain the loyal customers towards
its brand. The resources of customised clothing business are sales agent, advertisements, quality
fabric. These resources also help the business to increase their overall performances through
which they attract large number of customers.
Channels- The medium through which company can exchange their products to
customers is defined as channels. Through various channels organisation can offer their value
proposition. The channels used by Blooming company are Social media, Mobile based app
agents. Company can reach to maximum number of customers and can create good brand image
among the customers.
Cost Structure- It basically defines the cost of the products and services that organization is
going to charge with consumers (Chang, Hall and Paz, 2021). This also deals with the monetary
expenses which occur while running the customised clothing business. The cost structure of
Blooming company includes fixed and variable cost.
Revenue Streams- The company can make money as well as improve their business
through this method. Revenue streams are very essential for the firm in order to identify their
revenue stream so that they can gain competitive advantage. The revenue stream for Blooming
company is discounts, subscription, buy one get one free. This help them to attract large number
of customers.
5.6 Chapter Summary
From the above information it can be identified that by identifying and evaluating value
proposition, business can attract large number of customers. Different strategies should be
adopted in order to retain and create customer base. Through this effective strategies the
company can gain profitability as well as competitive advantage. By offering different and

unique products they can enhance the customer base. A business model is also introduced with
the purpose to define the structure of customised clothing business. The business model includes
the key activities, key partners, value proposition, customer relationship, key resources,
channels, cost structure and revenue stream.

CHAPTER 6: EVALUATION OF THE BUSINESS PLAN
6.1 Introduction
This business plan will be based on developing the idea of selling customised clothes and
tailoring services. This will be made for the purpose of meeting new demands raised by
customers of the age group of 20 to 70 years of age. This business plan will illustrate various
activities as well as decisions so that organisation can start their fresh venture in most effective
manner. With the support of business plan all the strategies can be performed in order to attain
company goals and objectives by taking systemic planning. The business plan is also recognised
as the document that reflects the summary of operational and financial goals of business along
with all the resources and tactics are mentioned in plan. This is required to follow out so that
road map of success can be constructed. The current business plan will cover the different
aspects like ways of capital raising and will also show viability of this plan.
6.2 Overall assessment of the business plan
The current business plan will be related with providing customised clothing as well as
tailoring services to the adult customer of UK(Moro Visconti, 2019). The USP of this product
will be selling of quality clothes made with the finest materials along with it will provide easy
customizable options which will assist customers to change look as per their demand. Moreover,
the business name that is chosen is Blooming fabrics that will also provide cost effective
tailoring services.
6.3 Business plan schedule
The customizable clothing and tailoring services providing business plan is further
explained in tabular format:
Executive summary The current business plan is connected with
formation of customized clothing and tailoring
services company in the name of Blooming
fabrics. This firm will target customers of UK
of the age group of 20 to 70 years of age. The
new business plan will cater with various needs
of customers as this will provide them with
options through which they can customise

cloths for satisfaction of their personal wants.
The major cause behind launching this type of
plan is also to provide cost effective and
quality tailoring services to the customer
present in UK.
Motivation for choosing tailoring business The current business plan related to giving
customised clothing and tailoring services to
customer are especially designed for meeting
with newer demands of customer of age group
between 20 to 70 years of age(Tiffany and
Peterson, 2022). The factor that motivated the
entrepreneur for starting Blooming fabrics
business is the new demands raised by
customer of UK to wear customised clothes
which are made according to their choice made
by them. This will allow the customer of UK to
build their clothes by selecting quality
materials as well as by choosing famous
designs. This will support the Blooming
fabrics to attract new customers in the most
effective manner.
Feasibility study The feasibility studies will be conducted in
order to know whether the new business plan
can be implemented in the real world scenario
or not. It has been analysed that the new
business plan concerned with providing
tailored fashions is feasible as the demands for
customised cloth is increasing in UK market. In
addition to this, the customer wants to
manufacture their clothes as per their desire

and wants and with the cloth material of their
choice.
STP Segmentation: The Blooming fabrics will
segment the market on the basis of
demographic in which age will be taken into
consideration.
Targetting: In this, the new business firm will
target the needs of customer who falls in the
age group of 20 to 70 years by providing them
with tailored fashion services.
Positioning: The company will trade and
arrange their catalogue by using its official
website as well as social media platforms. This
will help in larger consumer attraction(Tzu,
2021).
Industry and market analysis The future growth of clothing industry is
promising as the UK is the biggest market
where the customer have demands for
purchasing trendier and tailored cloth items.
The customer of UK market also feel proud by
wearing customizable cloth item of their
choice. Hence, this situation can support the
Blooming fabrics in attracting the demands of
large number of customer by offering them
with quality tailored clothes in the cost
effective prices(Le Dinh, Vu and Ayayi, 2018).
Operational plan For ensuring the successful implementation of
proposed business plan, the new and innovative
sewing machines will be purchased and also
the skilled tailor will be employed. In relation

to this, the creative and immersive website will
be also made which will show the different
designs of cloth items in proper manner.
Marketing strategy For making the marketing strategy, the
marketing mix model will be taken into
consideration:
Product: The blooming fabrics will provide
customized and tailored clothing to the UK
customer which will be made by following
strict quality standards.
Price: The Blooming fabrics will adopt low
pricing strategy so that new customers can be
attracted in the most appropriate
manner(Sapian, 2019).
Place: The new business will operate from
their official website and social media
platforms so that customer traffic can be
increased in effective manner.
Promotion: The firm will use digital platforms
for advertising their products and services. It
will also use advertisement in newspaper and
will also give fliers.
Resource The Blooming fabrics will procure various
resources such as quality raw clothes of
different designs. Apart from this, it will also
purchase highly innovative sewing machines
through which work can be done without cloth
wastage.
Risk plan The risk plan is connected with examination of
each risks as well as plan so that future risks

can be mitigated in proper manner. The biggest
risk is the risk of failure and hence for
mitigating it alternative actions will be
undertaken.
Business vision The vision of Blooming Fabrics will be to
make quality clothes and designer clothes
without harming the elements of mother nature.
6.4 Business viability
This business idea is the viable option as the new business idea will have separate edge
into the market that represents that its succession rate will be high. Basically, the business
viability is related with the survival of the business. This is connected with the position as well
as performance of new business in the market(Wright, 2020). The following point describes the
factors associated with business viability are:
Uniqueness:
The Blooming fabrics will provide to its customer the customized clothing items and
other tailoring services. This will be the unique business initiative as it will allow the customer of
UK to choose their own cloth designs as well as fabrics. This will satisfy the diverse needs of
customer in effective manner.
Customers:
The new business firm will target customers who falls in the age group of 20 to 70 years
of age. In this manner the organisation will target their customer leading to greater success.
Marketing:
The blooming fabrics company will adopt social media marketing strategies which is
highly valued among other firm for its ability to catch attention of large number of customers.
6.5 Critical success factors
The critical success factor will practised by the new company for the purpose of
examining succession ratio of their new business in UK market. It will help the Blooming fabrics
in comparing their goals with the current efforts(Neneh, 2019). The critical success factors are
described below:
Industry factors:

The industry of cloth may have various innovations as the result the succession factor
could be inclusion of such technologies within the firm. As the new business plan will launch
customized variety of clothes and tailoring services. So the usage of this technology will critical
for attaining success.
Environment factors:
This factor is concerned with examination of environment as well as development
capabilities within the country. It has been examined that UK have higher growth scope and also
the country have rich economic power which is the positive sign for business.
Temporal factors:
These factors are connected with the internal changes as well as development. The new
business will have flexible solutions in order to implement market changes in most effective
manner(Bland and Osterwalder, 2019).
6.6 Chapter summary
It has been analysed from the above research that evaluation of business plan is necessary
in gaining insight about whether the new business will gain attention of customers in effective
manner or not. The report has represented the overall business plan schedule where it explained
many events required to make proper business plan. In addition to this, it has also described
about the viability of business along with the discussion of critical success factors.

REFERENCES
Books and Journals
Banda, M.H., Nyeinga, K. and Okello, D., 2019. Performance evaluation of 830 kWp grid-
connected photovoltaic power plant at Kamuzu International Airport-Malawi. Energy for
Sustainable Development, 51, pp.50-55.
Bastianin, A. and Florio, M., 2018. Industrial Spillovers from the LHC/HL-LHC Programme at
CERN (No. CERN-ACC-2018-0026). FCC-DRAFT-ENG-2018-010.
Bland, D.J. and Osterwalder, A., 2019. Testing business ideas: A field guide for rapid
experimentation. John Wiley & Sons.
Chang, H., Hall, C.M. and Paz, M.T., 2021. Suppliers' product market competition, customer
concentration, and cost structure. Journal of Management Accounting Research, 33(3),
pp.9-27.
Cunningham, N. and De Meyer-Heydenrych, C., 2021. Premium versus affordable clothing
retailers: what are customer expectations for satisfaction and repurchase
intentions?. International Journal of Retail & Distribution Management.
Czinkota, M.R., and et. al., 2021. Product and Service Decisions. In Marketing Management (pp.
341-397). Springer, Cham.
Ejupi, A. and Menon, C., 2018. Detection of talking in respiratory signals: A feasibility study
using machine learning and wearable textile-based sensors. Sensors, 18(8), p.2474.
Frick, V and et. al., 2021. When your shop says# lessismore. Online communication
interventions for clothing sufficiency. Journal of Environmental Psychology, 75,
p.101595.
Hardy, J., 2018. Branded content: Media and marketing integration. In The advertising
handbook (pp. 102-117). Routledge.
Hernandez, D.F. and Haddud, A., 2018. Value creation via supply chain risk management in
global fashion organizations outsourcing production to China. Journal of Global
Operations and Strategic Sourcing.
Hong, R., Zhang, Z., Zhang, C. and Hu, Z., 2022. Is brand globalness compatible with brand
country-of-origin? An investigation of hybrid brand positioning strategies for emerging
market brands. International Marketing Review.
Ismail, M., 2021. Influence of Positioning Strategy and Relationship Marketing Towards Brand
Imaging. International Journal of Applied Management Theory and Research
(IJAMTR), 3(1), pp.32-52.
Iyer, P., Davari, A., Zolfagharian, M. and Paswan, A., 2019. Market orientation, positioning
strategy and brand performance. Industrial Marketing Management, 81, pp.16-29.
Kelly, C., and et. al., 2022. Community-based rehabilitation for adults with cognitive-
communication disorders following traumatic brain injury: A mixed methods
investigation. Brain Injury, pp.1-9.
Khan, B., 2019. Factors Influencing Business Customer Satisfaction in System Selling AT the
Leads Corporation Limited.
King, S. and Boxall, N.J., 2019. Lithium battery recycling in Australia: Defining the status and
identifying opportunities for the development of a new industry. Journal of Cleaner
Production, 215, pp.1279-1287.
Le Dinh, T., Vu, M.C. and Ayayi, A., 2018. Towards a living lab for promoting the digital
entrepreneurship process. International Journal of Entrepreneurship, 22(1), pp.1-17.

Lim, X.J., and et. al., 2021. The effects of anthropomorphism presence and the marketing mix
have on retail app continuance use intention. Technological Forecasting and Social
Change, 168, p.120763.
Lin, T.C., Wang, K.J. and Sheng, M.L., 2020. To assess smart manufacturing readiness by
maturity model: A case study on Taiwan enterprises. International Journal of Computer
Integrated Manufacturing, 33(1), pp.102-115.
Meza, A., Koç, M. and Al-Sada, M.S., 2022. Perspectives and strategies for LNG expansion in
Qatar: A SWOT analysis. Resources Policy, 76, p.102633.
Moro Visconti, R., 2019. How to prepare a business plan with excel. Available at SSRN
2039748.
Neneh, B.N., 2019. From entrepreneurial intentions to behavior: The role of anticipated regret
and proactive personality. Journal of Vocational Behavior, 112, pp.311-324.
Ohiomah, A., Benyoucef, M. and Andreev, P., 2020. A multidimensional perspective of
business-to-business sales success: A meta-analytic review. Industrial Marketing
Management, 90, pp.435-452.
Pestle, W.J. and Ramos, R.R., 2018. Isotopic challenges and categorical stumbling blocks in
Caribbean archaeology: A cautionary tale from Puerto Rico. In The Archaeology of
Caribbean and Circum-Caribbean Farmers (6000 bc–ad 1500) (pp. 273-287). Routledge.
Plahotnikova, M., 2019. Business processes reengineering in the digitally dependent sectors of
economy (on the example of telecommunications companies). Economic Annals-
XXI, 180.
Polydoropoulou, A., and et. al., 2020. Prototype business models for Mobility-as-a-
Service. Transportation Research Part A: Policy and Practice, 131, pp.149-162.
Sapian, A.S., 2019. How to create a brand for 3 steps? Building successful sales funnels in
business. In Наукові розробки молоді на сучасному етапі. Київський національний
університет технологій та дизайну.
Schnellbächer, W. and Weise, D., 2020. Innovation: Finding the Right Partners. In Jumpstart to
Digital Procurement (pp. 27-34). Springer, Cham.
Șenel, M., 2018. Literary types and effect in Turkish cinema and reflected to the
entrepreneurship of women in the tailoring profession. Journal of Academic Social
Science Studies, (73), pp.135-140.
Singh, A.K. and Samuel, C., 2020. Positioning strategy implementation barriers: a decision
making approach based on resource-based theory. International Journal of Management
and Decision Making, 19(4), pp.473-504.
Stylos, N., Zwiegelaar, J. and Buhalis, D., 2021. Big data empowered agility for dynamic,
volatile, and time-sensitive service industries: the case of tourism sector. International
Journal of Contemporary Hospitality Management.
Thabit, T. and Raewf, M., 2018. The evaluation of marketing mix elements: A case
study. International Journal of Social Sciences & Educational Studies, 4(4).
Tiffany, P. and Peterson, S.D., 2022. Business plans for dummies. John Wiley & Sons.
Tzu, S., 2021. SALES: FIVE ELEMENTS IN FOUR STEPS. Sonhill Publishing LLC.
Wang, P., 2020. Dynamic Global Positioning Strategy. In The Economics of Foreign Exchange
and Global Finance (pp. 455-477). Springer, Berlin, Heidelberg.
Watkins, E.R., and et. al., 2018. A new occupational heat tolerance test: A feasibility
study. Journal of thermal biology, 78, pp.42-50.

Winterton, J. and Winterton, R., 2019. De-regulation, division and decline: the UK clothing
industry in transition. In Rethinking Global Production (pp. 18-40). Routledge.
Wright, D.V., 2020. Climate Change Considerations in the Federal Impact Assessment Act:
Steps Forward… on a Path to Business As Usual?. Available at SSRN 3710960.
Yammiyavar, P., 2020. Empowering textile crafts through the Internet of things technology.
In Information and Communication Technology for Sustainable Development (pp. 501-
511). Springer, Singapore.
Zhang, H., 2020, July. Aesthetic Contemplation of the Tang Dynasty Dunhuang Frescoes
Elements on Contemporary Costume Design. In International Conference on Human-
Computer Interaction (pp. 431-440). Springer, Cham.
Zorpas, A.A., 2020. Strategy development in the framework of waste management. Science of
the total environment, 716, p.137088.