Understanding Consumer Behaviour: Factors and Impact on Purchase Decisions
Analyzing the impact of individual difference factors on consumer purchase decision and brand switching process in a case study organization, and discussing how marketers can apply this understanding to improve marketing strategies.
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About This Document
This document explores the various factors that influence consumer behavior, such as technological advancements, marketing campaigns, situational cues, and economic factors. It also discusses the impact of individual difference factors on consumer purchase decisions and brand switching. The document delves into consumer decision-making processes and provides real-life examples, as well as an overview of customer behavior theories. Overall, it provides insights into understanding consumer behavior and its implications for marketing strategies.