Hospitality Customer Behaviour and Insights

Hospitality Customer Behaviour and
Insights
TASK 1

Table Of Content
 INTRODUCTION
 Factors That Influence Customer Behaviour
 Analysis Of Factors In Changing And Driving
Trends
 Impact Of Digital Technology On Customer
Behaviour
 Emerging Customer Trends
 Conclusion
 References

INTRODUCTION
In order to understand potential customers'
preferences, requirements and buying patterns, it is
essential to understand customer behavior and
insights. Customer behavior is study of emotional,
mental and behavioral responses of individuals,
groups or organizational activities which are related
to the purchase and disposal of goods and services.
Dorchester Group Limited is a group of hotels in
hospitality sector operated its business in UK, is
presenting an analysis of customer behavior and
insights in hospitality industry.

Factors That Influence Customer
Behaviour
Cultural: Culture is very complex belief of human
behaviour which includes the roles of society in
building the values and traditions in human life.
Geographic location, religion, racial group, social
class, etc. are the cultural factors that affect the
purchasing pattern and behaviour of the customers.
Social: Social factors are those factors which are
related to the reference groups, family, roles and
responsibilities, economic status, etc. of the
customers. Customers follows the purchasing trends
according to their status in the society.