Hospitality Consumer Behavior and Insights

Hospitality consumer behavior
and insights

Content
• Introduction
• Investigate different cultural, social, personal and psychological factors that influence
consumer behaviour
• Explore how consumer trends are changing due to impact of digital technology
• Conclusion
• References

Introduction
Hospitality consumer behaviour includes the study of the consumers and the
tourists in the several touristic places and leisure such as hotels, amusement
parks, transportation sector etc. In this consumer behaviour can reflects the
perception and requirements of an individual person by using demographic,
behavioural, geographical factors that also helps the hospitality industry to
easily understand the customers and enhance their sales and profits.

Investigate different cultural, social, personal
and psychological factors that influence
consumer behaviour
Consumer behaviour refers to the
study of the consumers and the
applications related to the
products and services they could
choose, use and dispose.