Customer Engagement Assignment

Added on - 21 Apr 2020

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LITERATURE REVIEWLiterature Review: Customer Engagement Optimized Across Smartphones, Tablets,Virtual Reality DevicesName of the StudentName of the UniversityAuthor’s noteExecutive Summary
1LITERATURE REVIEWThe customer engagement plays an important role in furnishing the business activities and thesales activities of the companies. The customers stay connected to the smartphone, tabletsand virtual reality devices. Thus the companies by developing lucrative apps for asmartphonecan engage more and more customers for their business. Various aspects ofcustomer engagement via digital media have been discussed in the report. The CloudSolutions from Oracle Live Experience Cloud has the capability to ease the customerengagement. The virtual device technology and the Samsung’s Oculus has been discussed inthe report. The literature review has detailed the customer engagement across smartphones,tablets and virtual reality devices.Table of Contents
2LITERATURE REVIEWIntroduction................................................................................................................................2Concept of customer engagement across smartphones and tablets............................................2Rising consumer demand for the digital engagement............................................................3Legacy contact centres cannot meet the evolving customer demands...................................4The Oracle Live Experience Cloud........................................................................................5Mobile Banking......................................................................................................................6Improve business results and boost customer satisfaction.....................................................6Consumer Electronics............................................................................................................8The Business Advantages of a cloud-based service...............................................................8Zero Touch claims processing...............................................................................................9Contextual, in-app customer engagement..............................................................................9Virtual reality devices enriching customer engagement............................................................9Samsung’s Oculus................................................................................................................10Conclusion................................................................................................................................12References................................................................................................................................13
3LITERATURE REVIEWHow is the customer engagement optimized across different devices (e.g. smartphones,tablets, virtual reality devices, such as Samsung’s Oculus) throughout the customerjourney?IntroductionThe customer engagement can embellish the business activities as well as the salesactivities of any company. The companies are now focused on developing smartphone appsthat can engage more and more customers.The report will focus on the various aspects which can be followed to engage moreand more customers. The report will showcase the cloud technology concepts that can behelpful for customer engagement. Oracle Live Experience Cloud will be discussed in thereport. The virtual reality devices will be detailed in the report as well.Concept of customer engagement across smartphones and tabletsThe literature review shows the mobile engagement and the and the mobile usage.The mobile subscribers are increasing day by day. With the advent of network connectivity,and with the advent of 4G technology the customers remain engaged to thesmartphonedevices and tablets all the time. According to Moreno-Munoz et al. (2016), the customershave become tech-savvy nowadays. They use theapps ontheir phone to purchase theproducts and order the products online. The customers also stay connected to the social mediathus stayattached toeach other. The digital technology can assist companies in eliminatingall the boundaries. The companies can enhance their sales, can reach to each and everycustomer. That is why the companies should not act in anunprofessional mannerinstead theyshould act in amoreresponsible way, should respond to customers’ queries all the time,should connect to the customers all throughout day and night. In thisway,the customers can
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