Customer Experience 2500 Word Individual Report Organisation ALDI SUPERMARKET

Customer Experience

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1 The value proposition of the selected organisation, ALDI................................................3
TASK 2 Manifestation of customer experience delivery...............................................................4
TASK 3 Kinds of customers in key demographics..........................................................................5
TASK 4 The Six Pillars Of Customer Experience Model with respect to the selected organisation,
ALDI................................................................................................................................................6
TASK 6 Implications of digital disruption to the delivery of the customer experience for the
selected organisation, ALDI. ..........................................................................................................7
TASK 7 Strategic recommendations on how customer experience can be improved of
organisation, ALDI, to benefit them and the organisation itself......................................................8
CONCLUSION................................................................................................................................9
REFERNCES:................................................................................................................................10
Books and Journals:..................................................................................................................10

INTRODUCTION
The customers are considered as vital part of an organisation and to work without any
disruption customer satisfaction is very important. The managers aim on making operation and
services easy for consumers so that they are not facing any problem. It is highly required to
manage consumers and their experiences, for which organisation aims on working through
appropriate model which gives suitable strategies and policies. These strategies and policies can
be used for making operations easy to go which will bring more and more consumers and as a
result they will be satisfied thus increasing sales and revenue. The selected organisation, ALDI is
a multinational organisation founded by the German families, giving tough competition to
TRSCO and TESLA. It is a chained departmental store dealing in wide range of daily
commodities offered at discounted rates (Becker and Jaakkola 2020). The report is a study based
on value proposition of consumers of ALDI and how the experience can be made evident so that
consumers are satisfied. The report also explains the types of consumers which are present in a
particular region and are affecting the process of operations. Also the study puts light on what
problems are faced in delivering the goods to the consumers by using digital platform. The
channel of distribution also sometimes acts as barrier which hampers the process.
MAIN BODY
TASK 1 The value proposition of the selected organisation, ALDI.
Value proposition gives the consumer a reason and usefulness into product so that,
customers choose the company products rather than competitors. Setting a value into brand
products and business practices, it will results in more of customer engagement for ALDI. The
reason which will make consumers ready to buy a product of a particular organisation and in
what frequency is termed with value proposition of an organisation. In ALDI, staff and store
management team is focused on providing goods at a lower rate as compared to that of existing
substitute brands. The team ensures in providing commodities at an approximate of 30% less
value as compared to that of supermarkets in the same geographical region. The organisation has
made it a mission of providing required and essential commodities at a cheaper rate (Bolton and
Zaki 2018).The customers of ALDI wants products into less price for which they are ready to
make sacrifice, for that instance, ALDI has its aims and target to these customers by selling
product at low cost compares to other competitors. Initially the organisation was not performing

that well as they were not focused on maintaining the value proposition but slowly and gradually,
ALDI made changes in its strategies which resulted in strengthening its roots and creating a major
positive impact in the market. The value proposition of ALDI is focused on expanding the market
reach in a manner that product and its whole line is known to the consumers and most of them
have a vast reach in market. It offers a wide range of products which satisfy all and every needs
of consumers resulting in higher trust and recognised brand value. ALDI has developed
marketing programme by entering into national brand products with the aim to minimise prices
and run on the model of “Hard Discount” which tends to be effective for customers to purchase
with ALDI.
The advertisements which are available through media are captivating which makes
consumer willing to buy a product and resulting in higher sales and revenue. To cope up with
maintaining the value proposition staff and support team is constantly working by keeping in
mind that outlets are continuously stocked up with the inventory so that consumers are not facing
any issues and sale is also not bounded (Brun, Rajaobelina and Berthiaume 2017). Along with
this focus is also made on clearing the problems by taking appropriate measures. This can be
done through staying connected with consumers and timely asking for feedbacks so that cordial
relations are maintained.
Keeping all these factors in mind it is required by management team of ALDI to prepare a
systematic plan which will result in carrying out the process in smooth and efficient manner. All
this has resulted in depicting a good image of the organisation in eyes of market and potential
consumers. The Company run its digital programmes and enter into Chicago market which
becomes the success for the company by creating a new proposition of low price beating.
TASK 2 Manifestation of customer experience delivery.
The customer experience is term which defines all kinds of behaviours of customers
whether it is satisfaction and disappointed while purchasing any product or service. How a
customer feels or considers usefulness of product is known as customer experience. It start from
consumption stage and end to its procurement. It is considered as an obvious and apparent
process which aims on clearing the purpose and goal which is determined for consumer
satisfaction. The value proposition of consumers of ALDI as discussed earlier aims on lowering
the prices as major population of consumers are attracted towards discounted prices and items.
Fulfilling this ALDI is also providing the same, this makes the buyers receive good quality