Leading Through Digital Disruption

Leading Through Digital
Disruption
Contents

INTRODUCTION...........................................................................................................................1
TASK 1: The case for change..........................................................................................................1
TASK 2: Capture insights................................................................................................................2
TASK 3: Make fast decisions..........................................................................................................3
TASK 4: Acquire and engage talents..............................................................................................3
TASK 5: Create a digital-ready culture...........................................................................................4
TASK 6: Steer collaboration...........................................................................................................5
TASK 7: Select your Leaders..........................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
Digital disruption is the change that arise when a new digital technologies and business
models influence the value proposition of existing goods and services The fast development in
the utilisation of mobile devices for personal use and work, a sift sometimes referred to as the
consumerisation of IT, has improved the potential for digital interference across many sectors.
For the completion of this assessment Tesco is the company which is considered. This business
organisation was incorporated in 1919 by Jack Cohen and is headquartered in Hertfordshire,
England, UK (Vives, 2019). It specialises in groceries and general merchandise as well as
operates in retail sector. The document will discuss about digital transformation which is made
by the company, capture insights about its rivals, macroeconomic trends and partners as well as
approaches that are used by firm to make fast decisions. Moreover, it will explain about
techniques of acquire and engage talents, create a digital ready culture, collaboration tools and
key attributes and behaviours of leaders.
TASK 1: The case for change
Tesco Plc, trading as Tesco which is a British multinational groceries and general
merchandise Retail Sector Company. It has operated its business globally in number of nations
with the help of its online and offline outlets. In term of offering goods and services through
online stores, the venture use e-commerce technology so that they can meet the consumer needs
in easier manner as well as retain its target audiences. In current time the respective venture is
introducing a “virtual grocery store” in the UK where consumer can order goods with their smart
phones from interactive billboards in public spaces. With the use of visual technology, the
company make digital transformation which assists the establishment in fulfilling its target
audience’s demands and offering its services in easier form. An electronic billboard displays
shelves stocked with commodities, each with their own barcode. With the help of this new digital
transformation and visual technology, Tesco dedicated phone app, a consumer can scan the
barcode, add it to their basket and then select a delivery time to their choosing.
With the help of this digital transformation is, one of the key objectives, increment in sales
and improvement in profitability of the company, which the firm wants to attain (Matzler and et.
al., 2018). Along with this, this will also assist the firm in retaining its existing consumer and
maximising customer base. Also there are several threats which are faced by the management of
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Tesco due to visual merchandising technology. Limited display space is one of the key
challenges which are suffered by venture due to make digital transformation with the use of
visual technology. With the number of goods that keep pouring into retail stores, there is
restricted shelf space to contain them. This adds the issue of space distribution for VM. Risk of
security is another issue facing retail venture and even those engaged with security cameras and
tracking devices still fall. Thus, retailers have to assure that their display also takes into
consideration the security of the commodities.
TASK 2: Capture insights
In term of detecting changes, the company can consider several techniques that re appending
in the market it operates (Jesse, 2018). With the assistance of these techniques, the venture can
capture insights about its competitors, macroeconomic trends and partners etc. The description of
some techniques and strategies which can be considered by the administration of Tesco is
defined as under:
Competitive Force model (Porter’s 5 Forces)- It is one of the key techniques which can be
used by the management of Tesco to determining the market in term of change. With the use of
porters five forces analysis, the venture can determine its rivalry firm that are work regarding
particular change which is implemented by the specific company. This analysis consist fiver
forces such as bargaining power of buyer, bargaining power of suppliers, threats of new entrants,
intensity of competitor rivalry and threat of substitutes. With the help of these aspects, the
management can analyse the competition in all area of market regarding specific change of
company.
Broad factors analysis (PEST analysis)- It also usually called the PEST analysis which
stands for political, economical, social and technological. This technique is essential to monitor
the insight about macroeconomic and partners as well as market trends and their influences
regarding specific change of Tesco (Kane and et. al., 2019). Also, the administration can analyse
the impact of political, economical, social and technological factors on the change that which
way the business operates and the form in which the consumer take the benefits of the services
which is offered by the company.
SWOT analysis- It is also an effective technique which is also essential to the establishment
like Tesco in detecting change. With the use of it, the firm can analyse the capability of the
change which is made by it within the particular business market within it operate. Also, they can
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