Customer Integration: Business System Model, SWOT Analysis and Balanced Scorecard Metrics

CUSTOMER INTEGRATION

Table of Contents
Appendix 1:.....................................................................................................................................3
Appendix 2.......................................................................................................................................3
Appendix 3.......................................................................................................................................4
Appendix 4.......................................................................................................................................5
Analysis and results.........................................................................................................................5
Reference list...................................................................................................................................6
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Appendix 1:
Business systems Model
Resource base
According to the Business System Model, the Delta/ signal Corp Company should maintain the
labour materials for maintaining the functions of the auto parts. The segments for setting up the
cost of distribution should think of gaining the substantial position in the market (Grant, 2016).
Activity base
The company forms the activity-based system that mainly performs to manage the function for
the infrastructure of the firm. The technology development is the main concern for the
organization as it is not systematically updated (Neugebauer, 2016).
Product offering
The firm focus on to sell the electric components. The value for selling the total car is nearly
around 40 per cent (Grant, 2016).
Appendix 2
Drivers of industry development
The marketing activities mainly consist of five forces and the SWOT analysis that helps the
drivers to perform accordingly. The SWOT analysis will be discussed in Appendix 4. According
to the five forces analysis, it has been identified that the implementation of the effective strategy
is required for delivering the marketing functions. The strength of the company depends on the
company that deliver the fuel-efficient product. On the other hand the main problem lies in the
fact that the company fails to maintain the durability of the product. It has also been recognised
that the customers has perceived the low quality product. Thus the firm should need to develop
the strategies in order to gain the trust of the customers (Power, 2010)
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