Customer Profile Analysis for Aronia in the UK

INTERNATIONAL
MANAGEMENT

Introduction
In this assignment, demographics,
psychographics, geographic and household
structure and size in United Kingdom is
illustrated. This provides complete information
about the population in London and including
age groups, income groups, ethnic groups and
so on. This information will helpful for Aronia
to create plans for targeting their customers.

Customer Profile
Part 1: Demographics
• UK has a population of about 60 million people, half of the
population comprises of female.
• Target Age group: Inhabitants belonging to age group
between (25-54) year’s compromises of maximum
population.
• Target Income Group: Aronia produces high quality natural
food items.
• Target’s Eating Habits and Preferences: People in UK are
very healthy and enjoy having English breakfast comprising
of fried eggs, potatoes, bacon and beans.