This study has dealt with the analysis of customer’s purchasing behavior. During the study, the focus has been made on the purchasing or buying patterns of a particular customer who is 31 years old female. The study has also analyzed demographic and psychographic characteristics of the customer along with the personal traits. It has been identified that the buying behavior of this type of customers is guided by four key factors – price, availability, taste and quality of the products and services. The study has also indicated that the buying behavior of the customers differs in the contexts of high-involvement product and lo-involvement products.