Strategic Business Project

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Added on 2020/12/29

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Project

AI Summary

This project investigates the impact of customer relationship management (CRM) practices on the overall sales of Amazon UK. It explores the concept of CRM, analyzes relevant theories and models, and investigates how Amazon UK utilizes CRM to boost sales volume. The project includes a market analysis of Smart Point Devices, a key product for Amazon UK, and a detailed research methodology outlining the approach used to gather and analyze data.

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Strategic Business Project

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