Impact of CRM on Buying Behaviour
VerifiedAdded on 2023/04/20
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PowerPoint Presentation
AI Summary
This presentation analyzes the impact of customer relationship management on the buying behavior of customers in the retail sector, with a special focus on Tesco PLC. It explores the concept and practice of CRM, identifies driving forces that influence customer relationships, evaluates the relationship between buyer behavior and CRM, and recommends strategies for Tesco PLC to enhance its CRM practices.
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