E-Commerce Effective Customer Relationship PDF
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Added on 2021-01-01
E-Commerce Effective Customer Relationship PDF
Added on 2021-01-01
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RESEARCHPROJECT
Table of ContentsTITLE .............................................................................................................................................1INTRODUCTION...........................................................................................................................1P1) Research proposal which clearly define question and hypothesis with literature review....1P2) Research methods and approaches to primary and secondary research. .............................9LO2................................................................................................................................................10P3 Conduct primary and secondary research by using appropriate methods and techniques...10P4 Apply appropriate analytical tools, analyse research finding and data. ..............................13LO3................................................................................................................................................21P5 Communicate research outcomes in an appropriate manner for the intended audience......21LO4................................................................................................................................................22P6 Reflection on the effectiveness of research methods and techniques. ................................22P7) Determine alternative research methodologies for the project...........................................23REFERENCES..............................................................................................................................24
TITLE “ To analyses the usefulness of e-commerce in building effective customers relationship”.A Case study on Amazon.INTRODUCTIONThe environment is changing in great way and people use to shop the products throughonline sites, as because they do get every kind of commodity and even it is not required to moveout from home and product will also be received at home. It is that which create a effectiverelationship with customer with online purchasing. Basically, a main motive to conduct aresearch is to collect information related to usefulness of E-Commerce websites in building anproper customer relationship in effective way (Rummler and Brache, 2012). Information anddata will be gathered in context for Amazon, which is a largest online shopping website and howthey crate an better relations with there customer. Amazon is being among the top leaders inmanner of earning and attracting customers too towards firm. Not only Amazon, other onlinewebsites are there which do provide products same as Amazon, but they don't have an perfectservices like considered Company. Amazon do bring changes in there strategies and decisionaccording to market environment and provide various offers to customer so that, they can comeup and buy the different products and services from them only. P1) Research proposal which clearly define question and hypothesis with literature review.Every large entities has an research department who conduct research on regular basis sothat they can collect information related to needs and desires of customer, even current trends inmarket too. Hence, Amazon is that company who earns is millions by satisfying its customerneeds and wants in effective manner. According to research earlier, firms only had an focus oneearning profit with there products but in today's scenario every firm needs to loom whatcustomer needs and provide services according to that only in better way too. Research is said tobe an important part of organisation as because it is that which help firm to get stable in marketfrom longer period. In today's environment there is a huge competition in outside market andcompanies wants to have an effective strategies and decision that could help them to have acompetitive advantage in right format (Sirmon and et. al., 2011). Research is that whichsomewhere help firm to collect important information that could help in introducing an effectiveservices in market and can attract the customer in better way too. Every research has significance1
for online business. Basically, there is a huge competition in online businesses as they need tobring various perfect scenario of working which should make them to come up with variouseffective things and make entity to earn good amount in market. Significance of research for theAmazon was like collecting needed information related to usefulness of E-commerce websitesfor building up a perfect relationship with customer. Hence, collecting information related to thiscan help in bringing a perfect increase in performance of company too. This aspect ofrelationship in between company and customer can help them to earn higher profits which domake them to expand their business further. Research AimsAims and objectives are considered as same and it is such for which the company isestablished in market and perform effectively to attain such (Christopher, 2016). Theinvestigation Point delineates the target which is to be ace through undertaking of thisexamination. It is delineated to give a framework to be considered in the midst of centrality ofplaces for the examination. Aim of research is “To analyse the usefulness of e-commerce inbuilding effective customers relationship”. A Case study on Amazon.Research ObjectivesThis involves to be the best bit of research wander which relies upon the investigationissue. The examination targets are moulded in light of point worked for the examination. Thisconsist to be the effective part of research work in which the issue is mentioned in smallstatement which provide an appropriate direction to the researcher to implement the researchactivities in appropriate manner. This section is significantly connected with the aim as it createvalue in analysing the major purpose of research in effective manner. Some effective objectivesof research are assorted as below: To determine the usefulness of E-commerce for customers.To evaluate the need of internet marketing for the purpose of business growth. To identify the measures which are adopted by Amazon as to building effectiverelationship with customers. To recommend the ways by which Amazon can attain competitive edge at market place.Research QuestionsResearch question is defined as centre of research and collecting information related toissues and wants to collect some data for company. Research questions are an undertaking2
through which targets are to be answered (Rasula, Vuksic and Stemberger, 2012). Thesignificance of interest makes it less requesting to accumulate information which is beneficial inobserving finally achieving goals for the examination. this part is successful in leading piece ofwriting survey in viable way, this segments gives a compelling hypothetical edge which givebenefits in fruition of research work in all around arranged way. Although, it is required thatresearch questions should be clear, focused, complex and arguable in concise form too. Some ofthe research questions are as follows: What is the use of E-commerce website for customers? What is the need of evaluation of internet marketing for purpose of growth of business? What measures are adopted by Amazon in respect to building an appropriate relation withcustomers? What are the ways that can help company to attain competitive advantage at marketplace? Time Schedule.Time Schedule is such which help in splitting the work in great way. Moreover, usingwork Breakdown structure with this can make firm to complete there on time and even ineffective way too. Work Breakdown structure is considered as having an working in hierarchicalway and divide the activities and task according to several department. Dividing the workaccording to people specification does help individual to complete there work in effective andefficient way. Time Schedule is that which also help company to gather information as whichtask and activity do take maximum time scenario in getting completed (Prajogo and Olhager,2012). Time schedule is such which involve every information and data of particular work eventhough it needs to be considered by entity so that each and every work can be completed on time.It is that which also bring in effective communication in between the departments,coordination and collaboration, effective working, reduces the chances of getting duplicate workand minimises risk as well because whole organisation works as one. All such aspect make firmto perform in great way that also makes firms to attain or accomplish there goals and objectivesin great way. Even though, it also include that those task or activity which takes maximum timein getting completed as for same it is required to bring in a perfect policy and procedure withtools and technique which can result into winding off the work within time schedule in effective3
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