This research project investigates customer satisfaction levels in relation to Tesco Plc.'s products and services. It aims to analyze the company's performance in the market, identify factors contributing to customer satisfaction, and recommend strategies for improvement. The study utilizes both qualitative and quantitative research methods, including surveys and literature reviews, to gather data and draw conclusions. The findings highlight key areas for Tesco to focus on, such as product quality, customer service, and competitive pricing, to enhance customer satisfaction and maintain a strong market position.