Impact of Equal Opportunity Employment on Job Satisfaction in UK Retail Industry: A Study on John Lewis

Research proposal

Table of Contents
INTRODUCTION...........................................................................................................................3
Background.............................................................................................................................3
Research aim and objectives..................................................................................................3
Rationale.................................................................................................................................4
Significance of the current study............................................................................................5
LITERATURE REVIEW................................................................................................................5
Theme 1: concept of equal employment opportunity.............................................................5
Theme 2: different benefits associated with equal employment opportunity within retail
industry...................................................................................................................................6
Theme 3: identify the relationship between equal employment opportunity and job satisfaction
within John Lewis...................................................................................................................7
RESEARCH METHDOLOGY.......................................................................................................8
Research type..........................................................................................................................8
Research approach..................................................................................................................9
Research philosophy...............................................................................................................9
Data collection methods.........................................................................................................9
Data analysis.........................................................................................................................10
Sampling...............................................................................................................................10
Ethical considerations...........................................................................................................10
Research limitations.............................................................................................................11
Research validity and reliability...........................................................................................11

Gantt chart............................................................................................................................11
REFERENCES..............................................................................................................................13

Topic: To investigate the impact of equal opportunity employment upon job satisfaction
within UK retail industry: A study on John Lewis.
INTRODUCTION
Background
In this competitive era, companies do not provide equal opportunities to the employees
and this in turn affect the entire performance of the company into negative manner. Most of them
discriminate employees on the basis of different aspects and do not provide equal opportunity to
women as well. Thus, equal employment opportunity is refers to that principle that everyone has
equal way to pursue a job so that they can meet the business outcomes. The entire proposal is
based upon John Lewis which is one of the top leading firm in UK and deal with homeware,
furniture and fashion products at global level. With the help of current study, scholar shed a light
upon how treating all the employees equally creates a positive impact over the business
performance as well as job satisfaction. This in turn assist to determine different benefits
associated with the equal opportunity so that company can implement effective outcome in order
to gain the better outcomes.
Research aim and objectives
The aim of the study is to determine the impact of equal employment opportunity upon
John Lewis job satisfaction.
Objectives:
 To understand the concept of equal employment opportunity.
 To ascertain different benefits associated with equal employment opportunity within
retail industry
 To identify the relationship between equal employment opportunity and job satisfaction
within John Lewis.
 To recommend the best ways through which John Lewis can implement to satisfy their
customers.