Role of Globalisation in Improving Business Performance of UK Fashion Industry

TO IDENTIFY THE ROLE OF
GLOBALISATION IN IMPROVING
BUSINESS PERFORMANCE OF UK
FASHION INDUSTRY AT
INTERNATIONAL LEVEL

RESEARCH TITLE
To identify the role of globalisation in improving business
performance of UK fashion industry at international level

RESEARCH RATIONALE & BACKGROUND
Background to your research: Globalisation is a way through which organistaion can
expand their business in order to improve profitability and growth of business. It includes
the set of process by considering the factors of economic, social, technological, cultural
and institutional. The chosen organistaion for this research is John Lewis Plc, it offers wide
range of products and services to its customers through department stores and
supermarkets. The brand was founded by John Spedan Lewis in 1864. The products in
which John Lewis deals are clothing, jewellery, watches and many others.
Research Rationale: The rationale behind conducting this research is to identify the role
of globalisation for enhancing the business performance of UK fashion industry at
international level. This research is beneficial for students, stakeholders of John Lewis and
researcher. The researcher can also grab various opportunities as it helps in improving the
research skills such as time management, data collection, decision making and many
others.