Customer Satisfaction of Fastrack Watches - Research Analysis

CUSTOMER
SATISFACTION

Table of Contents
INTRODUCTION...........................................................................................................................3
METHODOLOGY..........................................................................................................................3
RESEARCH................................................................................................................................3
RESEARCH DESIGN.................................................................................................................3
SAMPLING TECHNIQUE.........................................................................................................4
FINDINGS.......................................................................................................................................6
Calculations:................................................................................................................................6
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10
APPENDICES...............................................................................................................................11

INTRODUCTION
This project report is based on research analysis of customer satisfaction of Fastrack watches
customers. Customer satisfaction, once the term used in marketing, is a measure of how products
and services supplied by a company meet or exceed customer expectation. Customer satisfaction
is defined as the number of customers or the percentage of total customers whose reported
experience with a firm exceeds the satisfaction goals specified by their products, or their service
ratings.
The main objective of this report is to know “Are customers of Fastrack are satisfied with the
service of company”. To get the answer of this question; several small objectives have been set
for this assignment like to evaluate existing quality of the product, identify whether company is
able to satisfy current customers demand and to analyze variations between perception and
expectation of customers.
METHODOLOGY
RESEARCH
The research is based on a appropriate process with a stated goal of evaluating customer
satisfaction for FastTrack Watches. The main objective of this report is to provide information
about the problems faced by FastTrack Watch clients in order to implement an effective solution
to resolve this issue. After identification of problem the next step is to establish strategy to cover
the objective of research.
RESEARCH DESIGN
Research configuration research, research or study questions, study process, strategy for study.
Research configuration speaks to the process of logical inquiry in a staged or systematic way of
research or research. Through the research plan, all means are offered for the subject and reason
for the research or study, the process of examination, and the classification and strategy of the
information identified thereafter. Research configuration is the system intended to find answers
about the inquiry. The strategy chosen will influence the results and the way in which the results
are performed. There are two fundamental types of research structure: subjective and

quantitative. All things considered, there are several approaches to the group's inquiry about
structure. An exploratory configuration is a position or classification (Mackey and Gass, 2015).
The study configuration reflects the type of study (separate, restorative, quasi-exploratory, test,
survey or expository objective) and subtype (as an example of examining longitudinal
knowledge) about issues, speculation, autonomous and subordinate factors. Performs inquiries,
plan tests and performs mediocre. The test is confident. There is a clear plan to explore consumer
loyalty.
SAMPLING TECHNIQUE
The ambitious examination strategy has been used to obtain the required information
simultaneously. In this method; a small crowd has been chosen among the vast population to
gather responses. A prevalent example is one that guarantees that subgroups (layers) of a given
population are adequately spoken within the example population of an exploratory study. For
example, an example of being an adult can be separated into subgroups by age, for example, 16–
30, 31–44, 45–59, 60–74, and 75 or more. To include this example, scientists would then
arbitrarily make uniform measurements from individuals of each age. There was no partiality in
choosing the trial and each defendant gets a completely unrelated opportunity to be elected.
There are two types of examination system; Probability and non-probability testing strategy. The
non-probability testing system is applicable to the system reported here (Goddard and Melville,
2004).
Non-Probability sampling
When in the sampling method, not all individuals in the universe are given equal opportunity to
be part of the sample; the method is called non-probability sampling. Under this technique, there
is no probability associated with the unit of population and the selection depends on the
subjective judgment of the researcher (Evans, and Basu, 2010).
Convenience sampling
Convenience sampling method has been adopted for collecting data for this research project.
Sample size
Overall 60 respondents were selected for primary source of research which is survey.