Customer Satisfaction in Fossil Watches

CUSTOMER
SATISFACTION

Table of Contents
INTRODUCTION...........................................................................................................................3
METHODOLOGY..........................................................................................................................3
RESEARCH................................................................................................................................3
RESEARCH DESIGN.................................................................................................................3
SAMPLING TECHNIQUE.........................................................................................................3
FINDINGS.......................................................................................................................................5
Calculations:................................................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9
APPENDICES...............................................................................................................................10

INTRODUCTION
Customer satisfactions are one of the most concerned issues for every organization these days.
Every firm works on to satisfy their customers in best possible way; as customers are the only
source for generating income and foundation of any organization is dependent on its clients. This
research report based on the same topic; the chosen firm for doing sample analyses is Fossil wrist
watches. The main purpose of this project report is to identify the answer of research question “Is
there any significant difference between customers’ opinion about affordability of Fossil
watches”. As Fossil watches is well known expensive brand; so the basic idea of the research
was to identify the impact of company’s product cost on customers’.
METHODOLOGY
RESEARCH
This research is based on systematic and proper process of facts with a fixed goal of evaluating
customer satisfaction for Fossil watches. The main objective of this report is to have insight into
problems faced by Fossil Watch clients for implementing effective solution to solve this issue.
RESEARCH DESIGN
Research design represents research, research or study questions, process of study, and method
of study. Research design represents the process of scientific study in a phased or sorted manner
of research or research. Through research design, all the steps are presented for the subject
matter and purpose of research, method of collection of data related to research or study,
methodology of analysis, etc. Research design is the framework designed to find answers to
research questions. The method chosen will affect the results and the way in which the results are
performed. There are two main types of research design: qualitative and quantitative. That said,
there are many ways to classify research designs. A research design is a set of circumstances or
collections.
Study design defines the type of study (descriptive, corrective, quasi-experimental, experimental,
review or analytical goal) and subtype (as a case of longitudinal descriptive study), research
problem, hypothesis, independent and dependent variables, design Performs experimental and

statistical analysis scheme. The research carried on customer satisfaction has purely descriptive
design (Kothari, 2004).
SAMPLING TECHNIQUE
Random sampling method has been used for gathering primary data. In this technique; small
group among large population have been selected for collecting responses. A stratified sample is
one that ensures that subgroups (strata) of a given population are each adequately represented
within the sample population of a research study. For example, a sample of an adult may be
divided into subgroups by age, such as 18–29, 30–39, 40–49, 50–59, and 60 and above. To
interpolate this sample, the researchers would then randomly choose a proportional amount of
people from each age group. There was no biasness in selecting samples and every respondent
get mutually exclusive chance to be selected. The sampling technique is of two types; probability
and non probability sampling method. Here non-probability sampling technique is applied for
given set of data (Mackey and Gass, 2015).
Non-Probability sampling
This sampling method is not based on estimating probability of including each factor of the
population in the sample.
Convenience sampling
Convenience sampling method has been adopted for collecting data for this research project.
Sample Size
For collecting data 50 respondents were chosen for sample.
Data Collection
Target Audience: Fossil Watches customer visited at Westfield London.
PRIMARY DATA
The first source of information collected is known as primary data; here the primary data is
collected through responses in questionnaires and comment box.
SECONDARY DATA