customer’s preference for indian and nepali products PDF

NEPALI CUSTOMER’S PREFERENCE FOR INDIAN AND NEPALI PRODUCTS
Shristi Maskey
Exam Roll No.: 15030259
P.U. Registration No.: 2014-2-03-1620
A project work
Submitted to
Ace Institute of Management
Pokhara University
In partial fulfillment of the requirements for the degree of
Bachelors of Business Administration (BBA)
Pokhara University
Kathmandu, Nepal
November, 2017

CUSTOMER’S PREFERENCE FOR INDIAN AND NEPALI PRODUCTS i
Declaration
I hereby declare that the project work report entitled “Nepali Customer’s Preference for
Indian and Nepali Products” submitted for the BBA is my original work and the Project
Work Report has not formed the basis for the award of any degree, diploma, or other similar
titles.
Signature:
____________________
Name: Shristi Maskey
BBA (Batch): Fall 2014
PU Exam Roll No.: 1530259
Ace Institute of Management

CUSTOMER’S PREFERENCE FOR INDIAN AND NEPALI PRODUCTS ii
BONAFIDE CERTIFICATE
This is to certify that the project report titled
“Nepali Customer’s Preference for Indian and Nepali Products”
is the bonafide work of
Shristi Maskey
who carried out the summer project proposal work under my supervision. This report is
forwarded for examination
..........................
Signature
Amit Koirala
Supervisor
.........................
Signature
Ramesh Chauhan
Program Director
Name of the external Examiner:
Date:

CUSTOMER’S PREFERENCE FOR INDIAN AND NEPALI PRODUCTS iii

CUSTOMER’S PREFERENCE FOR INDIAN AND NEPALI PRODUCTS iii
Acknowledgement
I would like to thank Mrs. Sharmila Maharjan for giving us this wonderful opportunity to
work on this project as this project helped us to know why preference over Indian products are
increasing. I would also like to thank Pokhara University for including this as a subject because
this has helped me get an in-depth knowledge about the topic.
I would also like to thank Ace Institute of Management for giving us the support and
resources which were all required to help us complete this project work. I’d also like to take this
opportunity to thank not just the institution but also the teachers that gave us their valuable time
and support to help us with the project.
I am extremely grateful to all the candidates who were kind enough to allow me to
interview them and collect the data. I would also like to take this opportunity to thank each and
every person who has been directly or indirectly involved with this project and has helped me
complete this report. I would personally take the opportunity to thank my friends and family
who’ve helped and guided me a lot in the completion of this project work.

CUSTOMER’S PREFERENCE FOR INDIAN AND NEPALI PRODUCTS iv
Executive Summary
This research study is conducted with an objective to understand the customer’s
preference between Nepali and Indian products. For this purpose, a research was conducted for
everyone ranging from students to businessman. It is focused towards everyone so as to know
about the preference of people between those two products.
Consumer’s preference for Indian and Nepali product widely differs on the basis of
different factors such as price, quality, availability and design. Thus, the study reveals that why
Nepali products could not stand in national and international market.
The first part of the research deals with the introduction section which highlights the
general description of the study. It also includes statement of the problem related with the study
along with its objectives.
In the second part of the study, reviews of different writings and articles relevant to the
study are explored and the dependent and independent variables are identified. The third part of
the study deals with the research methodology used for carrying out the research. The type of
research, nature and source of data collection, questionnaire design, sampling plan, sampling
procedure, sampling size, methods and techniques of data analysis are described in this section.
The fourth part of this study deals with analysis of the collected data. Descriptive,
frequencies as well as inferential analysis of the obtained data has been done. The final part of
this study includes the summary of the findings and the conclusions that have come from the
research itself.

CUSTOMER’S PREFERENCE FOR INDIAN AND NEPALI PRODUCTS v
Table of Figures
Figure 1 Bar Diagram representing distribution of respondents by Age.......................................18
Figure 2 Pie Chart of the distribution of Respondents by Gender.................................................19
Figure 3 Bar Diagram of the distribution of Respondents by Ethnicity........................................20
Figure 4 Bar Diagram of the distribution of Respondents by Religion.........................................20
Figure 5 Pie Diagram of Distribution of Respondents by Education............................................21
Figure 6 Pie Chart showing distribution of respondents by location.............................................22
Figure 7 Bar Diagram showing respondent’s family size.............................................................23
Figure 8 Pie chart showing distribution of respondents involved in household goods shopping..24
Figure 9 Bar Diagram showing stores preferred by respondents..................................................24
Figure 10 Bar Diagram showing respondent’s preferred product by its origin.............................25
Figure 11 Bar Diagram showing rating of Nepali product compared to Indian products.............26
Figure 12 Bar Diagram showing Indian products preferred by the respondents...........................27
Figure 13 Bar Diagram showing level of agreement to the statement “Buying foreign made
products is un-patriotic, therefore I don't buy them”.....................................................................28
Figure 14 Pie Chart showing the countries’ origin effecting respondents’ decision when they are
shopping.........................................................................................................................................29
Figure 15 Bar Diagram showing level of agreement to the statement "I buy Indian products if
there is no domestic alternative"....................................................................................................30
Figure 16 Pie Chart showing respondent preferring Indian Products than locally made ones......31
Figure 17 Bar Diagram showing statistics of respondent purchasing goods according to the
current trends.................................................................................................................................32

CUSTOMER’S PREFERENCE FOR INDIAN AND NEPALI PRODUCTS vi
Figure 18 Pie Chart showing whether the buying behavior is influenced by their friends or not. 33
Figure 19 Bar Diagram representing buying behavior influenced by family................................34
Figure 20 Pie Chart representing distribution of respondents according to the behavior influenced
by their ethnic background............................................................................................................35
Figure 21 Bar Diagram representing response to buy a product because of its good reputation. .36
Figure 22 Pie chart showing response about forming attachment towards product......................37
Figure 23 Bar Diagram representing response for the statement "Nepali products quality is very
low compared it Indian product”...................................................................................................38
Figure 24 Pie Chart showing response on Nepali product being cheap and purchased in terms of
economic benefit............................................................................................................................38
Figure 25 Bar Diagram representing response in terms of Nepali products’ packaging...............39
Figure 26 Pie Chart representing respondents response to "You consider Nepali product as
inferior goods"...............................................................................................................................40
Figure 27 Bar Diagram representing response for Nepali product having same variety as Indian
product...........................................................................................................................................41