Role Culture and its Impact on Organisational Effectiveness

CW1- Individual
Report

EXECUTIVE SUMMARY
Organisational behaviour gives the glimpse of the study of human behaviour which helps
in understanding their behaviour. This study helps in motivating the employees to perform better.
The Debenhams follow Role culture from the Handy's culture which helps in increasing its
productivity level by building a positive and healthy environment. Communication is the key for
effective culture where it helps in increasing the organisational effectiveness by the use of clear,
concise, concrete and correct communication. Culture not only builds effective communication it
also helps in motivating the employees which in return brings efficiency in the employees.
Debenhams use its positive culture for enhancing its success.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION ..........................................................................................................................4
TASK 1............................................................................................................................................4
Identify its culture in line with a theoretical model................................................................4
How culture improves organisational effectiveness with a focus on communication...........5
Evaluating role of culture on motivation of employee...........................................................7
Evaluating the ways organisation could use culture for further enhancing its success..........8
CONCLUSION .............................................................................................................................10
REFERENCES..............................................................................................................................11

INTRODUCTION
Organisational behaviour refers to the study of the people's behaviour within their groups
or in the organisation. This study provides the insight of the employee's behaviour and
performance. It is important so that an understanding is developed in order to motivate the
workforce and increase their respected performances. Organisational culture is a part of this
study which refers to the norms, values and beliefs which are practised in any company in order
to bring control and stability (Carvalho and et. al., 2019). The organisation chosen for this report
is Debenhams, a leading retailer in Denmark and UK. It is a multinational company established
in 1778 in London and now it has grown into 178 locations. This report shall cover the
organisational culture of the company and how it improve the effectiveness of the organisation
with a focus on communication. Further it will cover role of culture on employee development
and how organisation can use the culture to enhance its success.
TASK 1
The current trends going on in Debenhams is that there has been change in the
organisational culture as the company is now bound to follow social distancing norms in order to
keep its employees safe. The pandemic of Covid 19 has affected the way organisation deals with
its employees and customers. The role of marketing has changed which has affected the sale. The
employees are bound to use less communication in order to maintain social distancing. Open
discussions, group discussions have been decreased. So like this the culture of Debenhams have
changed. For completing this report, primary research has been done by use of questionnaire in
order to know the real experience of workforce and customers. For secondary research, books
and journals are referred.
Identify its culture in line with a theoretical model.
Organisational culture refers to the collection of expectations, values, beliefs and
practices that helps in guiding and informing the team members for their actions. To better
understand the term, Handy's culture model will help in giving meaning to it. The organisational
culture is defined based on 2 dimensions where how power is distributed and the levels if
cooperation define the culture of an organisation. From the power and cooperation combination,
Handy gave four types of cultures which are discussed thereunder-