NEED ONLY TWO partsTASK 2(POSTER 4P MARKETING EXEMPLE ALDI SHOP EN POWER POINT) AND TASK 2 ASSIG ABOUT HR,FINANCE ETC 1500 WORDS .
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Marketing mix encompasses the use of suitable techniqueaswellasactionwhichsignificantly promote the offerings of the particular brand. It is generally used before launching the innovative or modifiedproductintheparticulargeographical area. ThissimplygivestheedgetoAldistorewhile managing its brand image and gaining vital position. Place:Aldigrouphasdiversifieditsbusinessin approximately twenty countries and has roughly eight thousand brick and mortar retail outlet from where it effectivelyservesthecustomerandmaintainits position. Initially to check the response of customer the companyhasintroducedthesugarfreecookiesin countries like Germany and UK where it experiences the sound customer base. After analysing the response wholeproductionprocesswillbecarriedoutin different geographical region successfully. Promotion: This element of the marketing mix helps thecompanytospreadawarenessamongstmarket about the presence new offerings in order to instigate the response of customer. To promote the sugar free brownies company uses the digital media that involve the use of social media and website. Along with that in physical store pamphlet and banners are effectively used to encourages the customer to suitably place the order in bakery section. Therefore, marketing mix helps to place the product effectively by setting out diverse parameters such as price which can motivate customer and become repeat buyer from the first time buyer. It further ensures the sustainablefunctioningbyformulatingeffectively strategytoattainthefeasibleobjectivesofan organisation. Aldibeingarenownedbrandunderstandthe essencetoanticipatethechangingordynamic pattern in order to bring the prominent changes. So the company has introduced new product that is sugar free brownies for which four essential P's are discussed below: Product:Aldicompanyiswellknownforits quality offering that are delivered to the customer at reasonable prices. So the company has made effort to specially launch its own 'sugar free brownies' in the bakery section to cater the changing need of the customer. As most of the people have become health conscious due to which they need to compromise their liking. This led the company to bring innovation in order to add the natural sweeteners and health component in order to retain the existing and potential customer through long term perspective. Price: With the perspective to float the new offering of company and penetrate their operations within mass market the company will justify the brand image by setting nominal prices of the cookies. This can sharply rise the revenue of company as instead of just satisfying the current needs efforts are made to cater the future needs of the customer. Marketing Mix INTRODUCTION