Report on Role of Marketing Manager of Aldi
Added on 2020-06-03
16 Pages5150 Words117 Views
Marketing
TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of marketing function............................................................1P2 Roles and responsibilities of marketing within the organisation...........................................3TASK 2............................................................................................................................................5P3 7P's of marketing mix............................................................................................................5TASK 3............................................................................................................................................9P4 Marketing Plan.......................................................................................................................9CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13
INTRODUCTIONMarketing plays vital role for the business, it is the activity in which marketingdepartment of enterprise focuses on promoting goods and services through various channels ofmarketing like, Media, Magazines, Advertisement, Events etc. This report will analyse variousimportant role of marketing manager of “Aldi”, the largest retail chain of United Kingdom. Theultimate aim of the company is to deliver high quality products at lowest possible prices in orderto satisfy needs and wants of buyers across the globe. Besides, the report will outline factors ofmarketing mix which assist the marketing manager of firm in making strategies according tomarket requirement. Moreover, it will evaluate the marketing plan followed by Aldi, when thebusiness plans to launch a new commodity according to consumers demand. Thus, the report willevaluate the market criteria and strategies of organisation for its low fat and sugar free beverageproducts which are flavoured milk and fruit juice. TASK 1P1 Key roles and responsibilities of marketing function.Marketing function plays a vital role in enhancing the value of goods and servicesproduced by the company. In Aldi marketing department holds the major part of responsibility inwhich the marketing manager is responsible for formulating strategies for product promotion inorder to increase market share, maximize profitability and satisfying consumer needs and wants(FanLau and Zhao 2015). There are 5 major roles and responsibilities of manager towardsmarketing department in order to promote the goods and services of the company.Market Strategies: The marketing manager of Aldi focuses on formulating strategies byanalysing the market requirement through various channels of distribution like, internet,stores and different geographical area of market. The company aims at making strategieswhich will target every buyer who prefer buying commodities from Aldi. Moreover, thestrategies are developed on the base of making products better in compare to rivalries inthe industry. The market strategies are the tactics made by the company to attract buyerstowards the products of the Supermarket.Market Research: The most important role and responsibility of marketing manager is toconduct research to assess consumer requirement and also keep track over the marketingstrategies followed by the competitors of Aldi to gain buyers’ attention. Further, research1
assist marketing team in understanding its consumers needs and wants so that enterprisecan implement them in its products in order to increase the demand of commodities andto attract more and more individuals. The manager conducts marketing research through various modes of data collection, thatis primary and secondary. In primary research, firm analyses the present demand of buyersthrough door to door interview, questionnaire, survey of attitudes of individuals towards thegoods offered to them. In secondary research, Aldi evaluates the past product data in which themarketing team focuses on the commodities which are most accepted by it’s consumers. It isdone through, newspaper, past records of supermarket, magazines etc.Development of Product: In this, the role of manager is to develop a product afteranalysing the market. The main role of Team in this is to evaluate that whether thesupermarket should launch a new commodity or to enhance the sales existing ones. Inthis manager shares information with all employees who assists company in producingproduct according to taste and preferences of buyers (Gordon 2012). Moreover, themarketing department sets the plan of launching and promoting commodity in targetedand segmented market. Interaction or Communication: Interaction and communication is the majorresponsibility of the marketing team because according to this Aldi sets plan ofpromotional campaigns in which the team focuses on interacting with buyers throughvarious modes of communication. Besides, the manager makes plans according to thebudget passed by the company for promotion of that specific product therefore it is theresponsibility of department to manage all the function according to cost effectivetechniques.Sales support: It is an important role, in which, marketing manager needs to establishcooperation and coordination between activities. Functioning of this team in super marketassist the enterprise in promoting products in a way which can attract customers (MalsheSohi and Krush 2017). The link between sales and marketing helps the Aldi in attainingbusiness growth and development. Manager provides guidance over marketing strategy tosales manager which can help them in seeking the attention of buyers during the sale ofproduct. 2
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