This report provides high understanding about significance of brand extension and brand value for the existing company which is going to expand it’s business in the country i.e. EU. Kapferer’s Model has used for the brand extension. Target market and evaluation of new market and trends has analysed by the Haagen Company with the support of Pestle analysis. Tauber’s brand extension options, Product packaging, Brand positioning etc. has used for the product expansion in the targeted nation. Comparative analysis between two brands i.e. Organic Haagen and Luscious organics have done in this report.