Presentation on Premier Inn: Situational Analysis, Strategy, and Action Plan

This presentation covers several aspects such as situational analysis, strategic options which organization has and plan of action where they implement their planning in the practical form.

CW3 PRESENTATION

Table of Content
 Introduction
 Situational Analysis
 Strategy
 Action plan
 Conclusion
 References

INTRODUCTION
Business is available in the markets in competing with their goods and
services in growing sectors as per their offerings. There are various
markets where an company is able to work with the current
capacity and capital. The concept is based on the Luxury hotel
chain Premier Inn and one of the biggest hotel chains in the UK.
This presentation covers several aspects such as situational
analysis, strategic options which organization has and plan of
action where they implement their planning in the practical form.

Situational analysis
This analysis refers to the internal or external factor which required
evaluating because it affects the organizations along with its
productivity or profitability. .In relation to Premier Inn, UK has
stable political environment which in favour of hospitality
industry and helps in generating revenue. Due to COVID-19 or
BREXIT, all the organizations currently affected and affect
negatively. Social factor need to consider because Premier Inn is
consumer focused organization. Before formulating any strategy
in context of the organizations, management need to evaluate
external factors with the help of PESTEL analysis.

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In addition, in order to measure company’s strengths, weakness,
opportunities and threats managers should implement SWOT
analysis or build strategies accordingly. It is very essential
for Premier Inn to evaluate and measure the area where
further they need to improve for operational growth. Premier
Inn is one of the known hotels in the UK which offer quality
services to satisfy their customers.

Strategy
Marketing development strategy is beneficial for the Premier Inn
and they have to adopt it, in order to expand their operations
into new market with existing services. It helps in recognizing
possible opportunities for pushing operations on its own. By
using Ansoff model, organization able to identify that, in which
segment they need to perform and which one is beneficial for
them to maximise productivity as well as profitability.

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For the expansion of business operations, an organization has several options but
they need to select the best alternate which provide them success in the market.
By using ansoff model, managers of Premier Inn evaluate the way which helps in
expanding their operations. Other strategies such as product development,
differentiation and market penetration, these are enough beneficial because it
include huge risk. But Premier Inn should adopt market development because
hotel has strong image which make them ease to enter into new market and they
offer existing product which is already well demanded in the domestic market.
There are less risk for the Premier Inn hotel to expand their operations into new
market with existing products & services.

Plan of action
Before executive any plan or strategy in the market, it is very essential
for the organizations to prepare risk management plan. In includes all
the potential risk which can organization face at the time of
implementing their strategy. There are several types of risk which can
affect the profitability as well as entire hotel performance. Some risk
can be avoidable and some of them not. Premier Inn evaluates all the
possible risk which related to the potential opportunities such as
product failure, change in culture and change in consumer preferences.

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It is highly possible that which services Premier Inn offer in the UK will not
appreciated in the another country due to change in culture and their believes.
Create a comprehensive roadmap to optimize the approach for business
growth and enter a new environment to boost global reach. There are three
measures that help organisations to better identify and evaluate their risk for
or build appropriate approaches to will their impacts. In this section, each and
every aspect will going to evaluate such as vision, mission statement of the
company, goals & objectives and what are the targeting audience and
positioning strategy to capture market.

Conclusion
From the above discussion it has been evaluated that organization need
to follow several approaches and tools for internal as well as
external factor analysis. These factors help the managers to make
strategic decisions in order to achieve business gaols & objectives.
SWOT analysis used for internal or PESTEL for external analysis.
On the other side, for competitive analysis businesses follow
porter’s five force model or unable the business to evaluate their
position in the marker in terms of customers, competitors etc.

References
 Polonsky, M. J. and Waller, D. S.,
2018. Designing and managing a
research project: A business student's
guide. Sage publications.
 North, K. and Kumta, G.,
2018. Knowledge management: Value
creation through organizational learning.
Springer.

Thank You