Daraz.com: A Comprehensive Study of Nepal's Leading E-commerce Platform
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TRIBHUVAN UNIVERSITY
NEPAL COMMERCE CAMPUS
Minbhawan, Kathmandu
PROJECT REPORT ON
Daraz.com
Submitted By:
Roshna Khanal
Submitted To:
Mr. Raju Karki
(In partial fulfillment of the requirements for the Course E-Commerce)
Minbhawan, Kathmandu
July, 2021
NEPAL COMMERCE CAMPUS
Minbhawan, Kathmandu
PROJECT REPORT ON
Daraz.com
Submitted By:
Roshna Khanal
Submitted To:
Mr. Raju Karki
(In partial fulfillment of the requirements for the Course E-Commerce)
Minbhawan, Kathmandu
July, 2021
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Project Report on: “E-commerce in Nepal” - Daraz
A report submitted for the project requirement of Module:
“Ecommerce”
Module Tutor : Raju Karki
Module Code: ITC 311
Bachelor of Business Management
Tribhuvan University
(Nepal Commerce Campus)
July, 2021
Submitted by : Submitted to:
Roshna khanal Mr. Raju Karki
Lecturer, Ecommerce
A report submitted for the project requirement of Module:
“Ecommerce”
Module Tutor : Raju Karki
Module Code: ITC 311
Bachelor of Business Management
Tribhuvan University
(Nepal Commerce Campus)
July, 2021
Submitted by : Submitted to:
Roshna khanal Mr. Raju Karki
Lecturer, Ecommerce
Nepal Commerce Campus
Minbhawan, Kathmandu
Certificate of the Project
This is to certify that the project work titled “A STUDY ON E-commerce services and
providers in Nepal – Daraz.com” is the work carried out by Roshna khanal. In partial
fulfillment of the degree of Bachelor’s of Business Management(BBM) 7th semester in E-
commerce to the Nepal Commerce Campus, is a record of bonafied work carried out under
my guidance and supervision in the academic year 2020.
The results embodied in this project report have not been submitted to any other University
or Institute for the award of any Degree or Diploma. On the basis of the declaration made
by them, I recommend this project report for evaluation.
………………………..
..……………………….
Certified by Head of the Dept.
Mr. Raju Karki BBM ( NCC )
Minbhawan, Kathmandu
Certificate of the Project
This is to certify that the project work titled “A STUDY ON E-commerce services and
providers in Nepal – Daraz.com” is the work carried out by Roshna khanal. In partial
fulfillment of the degree of Bachelor’s of Business Management(BBM) 7th semester in E-
commerce to the Nepal Commerce Campus, is a record of bonafied work carried out under
my guidance and supervision in the academic year 2020.
The results embodied in this project report have not been submitted to any other University
or Institute for the award of any Degree or Diploma. On the basis of the declaration made
by them, I recommend this project report for evaluation.
………………………..
..……………………….
Certified by Head of the Dept.
Mr. Raju Karki BBM ( NCC )
Acknowledgement
This report has been generated with the main objective to fulfill the requirement of the
course E-commerce. This report is based on the brief information of online shopping with
the objectives and importance. The efforts put into this report is not of a single person but
includes many input from other individuals .I would like to take this opportunity to thank
them all.
I am thankful to our teacher Mr. Raju Karki for his guidance and motivation. I thank him
for providing such a golden opportunity to prepare this report.
I express our sincere thanks to my friends for their time and advices to sharpen the contents
of this study. I have put in My all possible strength to make this report error free and as
good as it can be, however there might be some mistakes done in course we apologize for
any mistakes (if found) and look for any sort of comments, criticisms which will help us
generate better reports in the days to come.
This report has been generated with the main objective to fulfill the requirement of the
course E-commerce. This report is based on the brief information of online shopping with
the objectives and importance. The efforts put into this report is not of a single person but
includes many input from other individuals .I would like to take this opportunity to thank
them all.
I am thankful to our teacher Mr. Raju Karki for his guidance and motivation. I thank him
for providing such a golden opportunity to prepare this report.
I express our sincere thanks to my friends for their time and advices to sharpen the contents
of this study. I have put in My all possible strength to make this report error free and as
good as it can be, however there might be some mistakes done in course we apologize for
any mistakes (if found) and look for any sort of comments, criticisms which will help us
generate better reports in the days to come.
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ABSTRACT
This project report is based on Electronic Commerce. Electronic Commerce is process of
doing business through computer networks. A person sitting on his chair in front of a
computer can access all the facilities of the Internet to buy or sell the products.
This report is based on the brief information on online shopping with the objectives and
importance. This report, in an introductory phase ecommerce a short description on online
shopping in Nepal then highlights about website; Daraz.com along with its history, services
and objectives. The project work sets light on Categorization of Daraz.com, which contains
of background of Daraz, short history of Daraz,.It employs for quicker customer service,
delivery process, payment process, and business model it follows.Daraz.com as a popular
online shopping site is also being exposed to growing competition and its likely Advantages
and Disadvantage of Daraz’s existence. Thus, this report attempts to explain the major plans
and strategies Daraz.com adopts to maintain their position in the market, retain their
customers, continuous effort for quality improvement.
This project report is based on Electronic Commerce. Electronic Commerce is process of
doing business through computer networks. A person sitting on his chair in front of a
computer can access all the facilities of the Internet to buy or sell the products.
This report is based on the brief information on online shopping with the objectives and
importance. This report, in an introductory phase ecommerce a short description on online
shopping in Nepal then highlights about website; Daraz.com along with its history, services
and objectives. The project work sets light on Categorization of Daraz.com, which contains
of background of Daraz, short history of Daraz,.It employs for quicker customer service,
delivery process, payment process, and business model it follows.Daraz.com as a popular
online shopping site is also being exposed to growing competition and its likely Advantages
and Disadvantage of Daraz’s existence. Thus, this report attempts to explain the major plans
and strategies Daraz.com adopts to maintain their position in the market, retain their
customers, continuous effort for quality improvement.
List of Figure
Figure 1: Business to consumers…………………………………………………….6
Figure 2: Business to business……………………………………………………….7
Figure 3: Consumer to consumer……………………………………………………7
Figure4: Consumer to business………………………………………………………7
Figure5: Categorization of product………………………………………………….9
Figure6: Website of Daraz……………………………………………………………10
Figure7: Search the product………………………………………………………….10
Figure8: Select the Product…………………………………………………………..11
Figure9: Read and check the product details……………………………………….11
Figure10: Register / verification of the customers ID/ login in…………………….12
Figure11: Add to cart…………………………………………………………………12
Figure12: Select the address………………………………………………………….13
Figure13: Confirm your order and choose for payment method………………….13
Figure14: Wait for the order to deliver……………………………………………..14
Figure15: Receiving order …………………………………………………………..14
Figure16: Unboxing. …………………………………………………………………15
Figure17: Payment method…………………………………………………………..15
Figure18: Debit/Credit Card (Visa)………………………………………………….16
Figure19: Cash On delivery………………………………………………………….16
Figure 20: Esewa………………………………………………………………………17
Figure 1: Business to consumers…………………………………………………….6
Figure 2: Business to business……………………………………………………….7
Figure 3: Consumer to consumer……………………………………………………7
Figure4: Consumer to business………………………………………………………7
Figure5: Categorization of product………………………………………………….9
Figure6: Website of Daraz……………………………………………………………10
Figure7: Search the product………………………………………………………….10
Figure8: Select the Product…………………………………………………………..11
Figure9: Read and check the product details……………………………………….11
Figure10: Register / verification of the customers ID/ login in…………………….12
Figure11: Add to cart…………………………………………………………………12
Figure12: Select the address………………………………………………………….13
Figure13: Confirm your order and choose for payment method………………….13
Figure14: Wait for the order to deliver……………………………………………..14
Figure15: Receiving order …………………………………………………………..14
Figure16: Unboxing. …………………………………………………………………15
Figure17: Payment method…………………………………………………………..15
Figure18: Debit/Credit Card (Visa)………………………………………………….16
Figure19: Cash On delivery………………………………………………………….16
Figure 20: Esewa………………………………………………………………………17
Table of Content
Chapter 1:Introduction..........................................................................................................................1
1.1 Introduction to E-commerce............................................................................................................1
1.2 E-commerce in Nepal......................................................................................................................2
1.3 Introduction to Daraz.com.np..........................................................................................................4
1.4 Business models..............................................................................................................................5
1.41 B2C(Business to Consumers)........................................................................................6
1.42 B2B(Business to Business)............................................................................................6
1.43 C2C: Consumer to consumer)........................................................................................7
Chapter 2:Daraz......................................................................................................................................8
2.1 Objectives of Daraz:........................................................................................................................8
2.2 Categorization of products:.............................................................................................................8
2.3 Buying process..............................................................................................................................10
2.4 Payment method:...........................................................................................................................15
2.41 Popular payment method in Nepal:..............................................................................18
Chapter 3 :Advantages and Drawbacks..............................................................................................20
3.1 Advantage of buying in Daraz.......................................................................................................20
3.2 Drawbacks....................................................................................................................................21
Chapter 4:Conclusion ..........................................................................................................................22
4.1 Conclusion....................................................................................................................................22
List of Reference………………………………………………………………………………25
Chapter 1:Introduction..........................................................................................................................1
1.1 Introduction to E-commerce............................................................................................................1
1.2 E-commerce in Nepal......................................................................................................................2
1.3 Introduction to Daraz.com.np..........................................................................................................4
1.4 Business models..............................................................................................................................5
1.41 B2C(Business to Consumers)........................................................................................6
1.42 B2B(Business to Business)............................................................................................6
1.43 C2C: Consumer to consumer)........................................................................................7
Chapter 2:Daraz......................................................................................................................................8
2.1 Objectives of Daraz:........................................................................................................................8
2.2 Categorization of products:.............................................................................................................8
2.3 Buying process..............................................................................................................................10
2.4 Payment method:...........................................................................................................................15
2.41 Popular payment method in Nepal:..............................................................................18
Chapter 3 :Advantages and Drawbacks..............................................................................................20
3.1 Advantage of buying in Daraz.......................................................................................................20
3.2 Drawbacks....................................................................................................................................21
Chapter 4:Conclusion ..........................................................................................................................22
4.1 Conclusion....................................................................................................................................22
List of Reference………………………………………………………………………………25
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CHAPTER 1
Introduction
1.1Introduction to E-commerce
E-commerce is commerce done through Internet technologies which means presale and
post-sale activities. Varieties of businesses around the globe have introduced an electronic
commerce portal as their operations, looking after the different merits that the online
marketplace can provide.
Since the last part of the 1990s, internet business has quickly developed in the developed
world. Today, a web-based business has been broadly utilized and many organizations have
moved from the offline to the online world to serve their service worldwide through the
internet. In this way, numerous huge organizations keep on setting up web-based business
broadly. So that worldwide chain of the people get connected by using electronic links to
suppliers, to strengthen online integration with distributors and business partners, to design
and customize products services, and to attempt to serve customers more effectively.
Simply, E-commerce defined as an Internet technology that provides the capability to buy
and sell goods through online media and portal which including market creation, ordering,
supply chain management, and transfers through the opening protocol. (Novak, et al., 2002)
The three major consideration of variables as sources of the strategic value of ecommerce
are ‘‘operational support" which measures how e-commerce can reduce costs, improve
customer services and distribution channels, provide an effective support role to operations,
support linkages with suppliers, and increase the ability to compete. "Managerial
productivity" defines how e-commerce can be taken out to access information, provides a
means to use generic methods in decision-making, improves communication in the
organization, and improves the productivity of managers. Finally, "strategic decision aids"
defines how e-commerce can support strategic decisions of managers, support cooperative
partnerships in the industry, and provide information for strategic decisions. (Pearson &
Grandon, 2004.). It affirmed that more than ten e-commerce benefits for both buyer and
seller. Such as cost savings and speed in selling and purchasing, exposure to new customers
(global reach), convenience and transparency to users, the better quality of product/service
(global reach), reduce the need for office space, and fewer resources required.
The author reviewed the report based on Daraz as a part of secondary sources also and has
outlined as follows. The author of the thesis also reviewed how Daraz analysis the market,
check the future drawbacks and solution of the problems. The author also got to know the
environment or the surrounding markets that got affected by Daraz. It also helped to identify
Daraz's target group of customers and also how they were able to bring in the customer in
the marketplace. Many companies and organizations are competing to be the number one
globally and to be in the mind of all customers. Along with this, they are trying to protect
their market values and shares. Marketing means creating customer retention and loyalty.
How they change their activity exercises and their arranging strategy by progress in
1
Introduction
1.1Introduction to E-commerce
E-commerce is commerce done through Internet technologies which means presale and
post-sale activities. Varieties of businesses around the globe have introduced an electronic
commerce portal as their operations, looking after the different merits that the online
marketplace can provide.
Since the last part of the 1990s, internet business has quickly developed in the developed
world. Today, a web-based business has been broadly utilized and many organizations have
moved from the offline to the online world to serve their service worldwide through the
internet. In this way, numerous huge organizations keep on setting up web-based business
broadly. So that worldwide chain of the people get connected by using electronic links to
suppliers, to strengthen online integration with distributors and business partners, to design
and customize products services, and to attempt to serve customers more effectively.
Simply, E-commerce defined as an Internet technology that provides the capability to buy
and sell goods through online media and portal which including market creation, ordering,
supply chain management, and transfers through the opening protocol. (Novak, et al., 2002)
The three major consideration of variables as sources of the strategic value of ecommerce
are ‘‘operational support" which measures how e-commerce can reduce costs, improve
customer services and distribution channels, provide an effective support role to operations,
support linkages with suppliers, and increase the ability to compete. "Managerial
productivity" defines how e-commerce can be taken out to access information, provides a
means to use generic methods in decision-making, improves communication in the
organization, and improves the productivity of managers. Finally, "strategic decision aids"
defines how e-commerce can support strategic decisions of managers, support cooperative
partnerships in the industry, and provide information for strategic decisions. (Pearson &
Grandon, 2004.). It affirmed that more than ten e-commerce benefits for both buyer and
seller. Such as cost savings and speed in selling and purchasing, exposure to new customers
(global reach), convenience and transparency to users, the better quality of product/service
(global reach), reduce the need for office space, and fewer resources required.
The author reviewed the report based on Daraz as a part of secondary sources also and has
outlined as follows. The author of the thesis also reviewed how Daraz analysis the market,
check the future drawbacks and solution of the problems. The author also got to know the
environment or the surrounding markets that got affected by Daraz. It also helped to identify
Daraz's target group of customers and also how they were able to bring in the customer in
the marketplace. Many companies and organizations are competing to be the number one
globally and to be in the mind of all customers. Along with this, they are trying to protect
their market values and shares. Marketing means creating customer retention and loyalty.
How they change their activity exercises and their arranging strategy by progress in
1
theinvestment. The data gathered collected was checked during the meeting with the
marketing officer.
It is the use of electronic communications and digital information technology in business
transactions. To make, change and rethink connections for esteem creation between or
among associations and among associations and people. (Gupta, 2014.). In another words, it
refers to wide range of online business activities for products and services which refers to
buying and selling over the internet.
The term electronic commerce or e-commerce refers to any sort of business transaction that
involves the transfer of information through the internet. By definition it covers a variety of
business activities which use internet as a platform for either information exchange or
monetary transaction or both at time.
Apart from these two categories of e-commerce sites, there are some sites which enable
businesses to exchange trading goods and also service between two or more companies. All
of these forms of internet based business platforms are known as e-commerce.
A type of business model, or segment of a larger business model, that enables a firm or
individual to conduct business over an electronic network, typically the internet. Electronic
commerce operates in all four of the major market segments: business to business, business
to consumer, consumer to consumer and consumer to business. It can be thought of as a
more advanced form of mail-order purchasing through a catalogue. Almost any product or
service can be offered via ecommerce, from books and music to financial services and plane
tickets. Also sometimes written as "e-commerce" or "eCommerce".
E commerce has allowed firms to establish a market presence, or to enhance an existing
market position, by providing a cheaper and more efficient distribution chain for their
products or services. One example of a firm that has successfully used ecommerce is Target.
This mass retailer not only has physical stores, but also has an online store where the
customer can buy everything from clothes to coffee makers to action figures. When you
purchase a good or service online, you are participating in ecommerce.
2
marketing officer.
It is the use of electronic communications and digital information technology in business
transactions. To make, change and rethink connections for esteem creation between or
among associations and among associations and people. (Gupta, 2014.). In another words, it
refers to wide range of online business activities for products and services which refers to
buying and selling over the internet.
The term electronic commerce or e-commerce refers to any sort of business transaction that
involves the transfer of information through the internet. By definition it covers a variety of
business activities which use internet as a platform for either information exchange or
monetary transaction or both at time.
Apart from these two categories of e-commerce sites, there are some sites which enable
businesses to exchange trading goods and also service between two or more companies. All
of these forms of internet based business platforms are known as e-commerce.
A type of business model, or segment of a larger business model, that enables a firm or
individual to conduct business over an electronic network, typically the internet. Electronic
commerce operates in all four of the major market segments: business to business, business
to consumer, consumer to consumer and consumer to business. It can be thought of as a
more advanced form of mail-order purchasing through a catalogue. Almost any product or
service can be offered via ecommerce, from books and music to financial services and plane
tickets. Also sometimes written as "e-commerce" or "eCommerce".
E commerce has allowed firms to establish a market presence, or to enhance an existing
market position, by providing a cheaper and more efficient distribution chain for their
products or services. One example of a firm that has successfully used ecommerce is Target.
This mass retailer not only has physical stores, but also has an online store where the
customer can buy everything from clothes to coffee makers to action figures. When you
purchase a good or service online, you are participating in ecommerce.
2
1.2 E-commerce in Nepal
In the contest of Nepal, these are the path of success through online shopping and
marketing. People are using fast speed inexpensive 3G, 4G, and 5G internet technology
provided by the local server. Similarly, the convenient modes of payments and user-friendly
interactive shopping apps are further paving a pathway to un-precedented growth in the e-
commerce sector. The growth in the information technology sectors and the increasing
number of young human resources in the information technology sector directly created
more opportunities for the growth of e-commerce in Nepal (Karki, 2020.). The status of e-
commerce in Nepal seems promisingly good. Many users are attracted to online shopping
and using online services. Many online portals and shopping portals are launched. The
competition is rapidly increasing
3
In the contest of Nepal, these are the path of success through online shopping and
marketing. People are using fast speed inexpensive 3G, 4G, and 5G internet technology
provided by the local server. Similarly, the convenient modes of payments and user-friendly
interactive shopping apps are further paving a pathway to un-precedented growth in the e-
commerce sector. The growth in the information technology sectors and the increasing
number of young human resources in the information technology sector directly created
more opportunities for the growth of e-commerce in Nepal (Karki, 2020.). The status of e-
commerce in Nepal seems promisingly good. Many users are attracted to online shopping
and using online services. Many online portals and shopping portals are launched. The
competition is rapidly increasing
3
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day-by-day due to an increasing number of online stores in Nepal, which will ultimately
benefit the future of e-commerce in Nepal.
Similarly, the Nepalese entrepreneurs have also enhanced another aspect of online shopping
by increasing the trend of using social media as a shopping platform. The major online
organizations which are functioning in Nepal are business-to-consumer (B2C) or consumer-
to-consumer (C2C) model business (Malla, 2018.)
For example, Hamrobazar.com are considered as the free online gateway that gives a free
stage to associate purchasers and venders where the two are buy-ers.
Likewise, NepBay began in 2006, as an online registry of items and shops just because at
Kathmandu for purchase and selling of second hand and utilized things in the long run
changed itself into an online organization. When NepBay presented "cash 18 on delivery" in
2013, it was the first organization to introduce this service. It has been a common platform
for small and medium enterprises in Nepal to sell their goods. In July 2016, Pakistan-based
online business Daraz took over Kaymu, and again the Chinese-owned internet business
organization Alibaba Group procured Daraz in May 2018. Internet shopping in Nepal are
done particularly on Facebook and on Instagram also (Vaidya, 2019)
As the popularity of E-Commerce is Increasing globally, so is in Nepal. Today, As of 2019,
there are 31 private ISP's In Nepal with nearly 16.67 million internet users nationwide. And
According to export.gov roughly 40% of these accounts are commercial. Online E-
Commerce Activities is mainly concentrated on Kathmandu Valley and some major cities.
However with the increase of internet penetration the number of mobile users are increasing
in rural areas and so is online activities. Today there are many E-Commerce Websites that
are providing e-commerce in Nepal along with delivery service. Below is the list of some
of the top E-Commerce websites in Nepal.
Currently, there are few eCommerce websites that are operating in Nepal (Kathmandu, to be
more specific). The notable ones are Daraz, HamroBazar, SastoDeal, SmartDoko,
FoodMandu, Muncha, InternetPasal and MetroTarkari. They are primarily focused in
Kathmandu valley. Many online shops are also starting to operate outside Kathmandu.
Daraz has delivery networks over Butwal, Biratnagar, Pokhara, and some major cities. Also,
many businesses have their own standalone eCommerce system in place like Bhatbhateni
online (now esewapasal), 911foodexpress, ugcakes, etc. These are simply the additions to
their existing stores and mechanism for delivery rather than a full-fledged online store. We
don’t have exact data about the total Investment, transaction, and profit of those online
marketplaces but can easily assume that they are struggling in many facets; delivery and
refund policy being the major ones.
4
benefit the future of e-commerce in Nepal.
Similarly, the Nepalese entrepreneurs have also enhanced another aspect of online shopping
by increasing the trend of using social media as a shopping platform. The major online
organizations which are functioning in Nepal are business-to-consumer (B2C) or consumer-
to-consumer (C2C) model business (Malla, 2018.)
For example, Hamrobazar.com are considered as the free online gateway that gives a free
stage to associate purchasers and venders where the two are buy-ers.
Likewise, NepBay began in 2006, as an online registry of items and shops just because at
Kathmandu for purchase and selling of second hand and utilized things in the long run
changed itself into an online organization. When NepBay presented "cash 18 on delivery" in
2013, it was the first organization to introduce this service. It has been a common platform
for small and medium enterprises in Nepal to sell their goods. In July 2016, Pakistan-based
online business Daraz took over Kaymu, and again the Chinese-owned internet business
organization Alibaba Group procured Daraz in May 2018. Internet shopping in Nepal are
done particularly on Facebook and on Instagram also (Vaidya, 2019)
As the popularity of E-Commerce is Increasing globally, so is in Nepal. Today, As of 2019,
there are 31 private ISP's In Nepal with nearly 16.67 million internet users nationwide. And
According to export.gov roughly 40% of these accounts are commercial. Online E-
Commerce Activities is mainly concentrated on Kathmandu Valley and some major cities.
However with the increase of internet penetration the number of mobile users are increasing
in rural areas and so is online activities. Today there are many E-Commerce Websites that
are providing e-commerce in Nepal along with delivery service. Below is the list of some
of the top E-Commerce websites in Nepal.
Currently, there are few eCommerce websites that are operating in Nepal (Kathmandu, to be
more specific). The notable ones are Daraz, HamroBazar, SastoDeal, SmartDoko,
FoodMandu, Muncha, InternetPasal and MetroTarkari. They are primarily focused in
Kathmandu valley. Many online shops are also starting to operate outside Kathmandu.
Daraz has delivery networks over Butwal, Biratnagar, Pokhara, and some major cities. Also,
many businesses have their own standalone eCommerce system in place like Bhatbhateni
online (now esewapasal), 911foodexpress, ugcakes, etc. These are simply the additions to
their existing stores and mechanism for delivery rather than a full-fledged online store. We
don’t have exact data about the total Investment, transaction, and profit of those online
marketplaces but can easily assume that they are struggling in many facets; delivery and
refund policy being the major ones.
4
1.3Introduction to Daraz.com.np
Daraz Nepal, established in 2012 has become the biggest online store in Nepal at the present
time. The biggest Chinese E-commerce company Alibaba group obtained Daraz for an
unnamed deal in May 2018. ( Manandhar, et al., 2017.). Daraz has become an important
part of Alibaba’s global strategy to be in the global market and to target 2bn consumers. It
can be considered as the win to Alibaba’s globalization strategy. (Nasir & Abdullah, 2017).
As regards the opportunities in the field of the online business area, the widest area for the
e-commerce business in the world is in South Asia where Daraz has dig its place in the
emerging market with a fas tgrowing retailer in five countries. They are operated in Nepal,
Pakistan, Sir Lanka, Bangladesh, and Myanmar. It has got 15 million customers per month
all around the world in South Asia and aimed to penetrate the global market with its
technology. Daraz was previously known as Kaymu and now it owned by Alibaba Group in
April 2018. This is founded by Rocket internet ventures which are led by Ahmed khan as its
MD in Asia and were founded in 2012. Daraz online shopping presence in Nepal since
2014, when it was introduced as kay-mu.com. In 2016, due to the digitalization of electronic
commerce, they decided to merge Daraz and Kaymu under the new entity to the Daraz
group of Alibaba. Alibaba group buys an E-commerce site which brings both seller and
buyer together. Daraz has targeted to set online marketplace in various countries such as
Paki-stan, Nigeria, Morocco, Ghana, Bangladesh, Afghanistan, and in the middle east
including Nepal too. ( Manandhar, et al., 2017.)
In 2015, Bjarke Mikkelsen, CEO at Daraz, made the decision of the investment banking to
the electronic business site, focusing on the underserved South Asian area with incredible
success. “I decided to do something different,” Mikkelsen explains. "I needed to be in the
correct business, at the opportune time, in the correct business sectors unexpectedly, to
exploit and accomplish leading position". (Lawerence, 2020.). Daraz has got a wide range
of market environments, data, and service solutions. Moreover, it has 30,000 sellers and 500
brands and serves 5 million consumers across the region and offers 2.5 million products. It
consists of a diverse quantity of products for customers which are household goods, beauty,
fashion, sports equipment, and grocery items. ( Manandhar, et al., 2017.). Kaymu was the
first online shopping App’s which launched in Nepal in May 2014 and later changed to
Daraz Nepal. Since the launch of Daraz, it becomes Nepal’s fastest growing and selling
online marketplace. It has also offered cash on delivery to support buyers and sellers both.
Daraz expanded the online shopping experience in Nepal to mobile platforms. As the
number of people using phones are increasing day by day sales increases. So, phone
provides an good online shopping experience on a mobile platform that makes it quite
helpful for every customer to explore. The mobile application in Android and IOS
applications had made it easier and these applications have been developed for making
buying and selling online faster, more easy, popular, and user-friendly. This App also has
unique services to improve their different experience towards their customer. Daraz in
Nepal was managed by Mr. Rajiv Amatya as overseeing chief and Mr. Laxman Basnet as a
human asset administrator. Recently, Daraz Nepal has done the biggest sale by organizing
11-11 Daraz sales which was quite successful and profitable. Currently, Daraz has
5
Daraz Nepal, established in 2012 has become the biggest online store in Nepal at the present
time. The biggest Chinese E-commerce company Alibaba group obtained Daraz for an
unnamed deal in May 2018. ( Manandhar, et al., 2017.). Daraz has become an important
part of Alibaba’s global strategy to be in the global market and to target 2bn consumers. It
can be considered as the win to Alibaba’s globalization strategy. (Nasir & Abdullah, 2017).
As regards the opportunities in the field of the online business area, the widest area for the
e-commerce business in the world is in South Asia where Daraz has dig its place in the
emerging market with a fas tgrowing retailer in five countries. They are operated in Nepal,
Pakistan, Sir Lanka, Bangladesh, and Myanmar. It has got 15 million customers per month
all around the world in South Asia and aimed to penetrate the global market with its
technology. Daraz was previously known as Kaymu and now it owned by Alibaba Group in
April 2018. This is founded by Rocket internet ventures which are led by Ahmed khan as its
MD in Asia and were founded in 2012. Daraz online shopping presence in Nepal since
2014, when it was introduced as kay-mu.com. In 2016, due to the digitalization of electronic
commerce, they decided to merge Daraz and Kaymu under the new entity to the Daraz
group of Alibaba. Alibaba group buys an E-commerce site which brings both seller and
buyer together. Daraz has targeted to set online marketplace in various countries such as
Paki-stan, Nigeria, Morocco, Ghana, Bangladesh, Afghanistan, and in the middle east
including Nepal too. ( Manandhar, et al., 2017.)
In 2015, Bjarke Mikkelsen, CEO at Daraz, made the decision of the investment banking to
the electronic business site, focusing on the underserved South Asian area with incredible
success. “I decided to do something different,” Mikkelsen explains. "I needed to be in the
correct business, at the opportune time, in the correct business sectors unexpectedly, to
exploit and accomplish leading position". (Lawerence, 2020.). Daraz has got a wide range
of market environments, data, and service solutions. Moreover, it has 30,000 sellers and 500
brands and serves 5 million consumers across the region and offers 2.5 million products. It
consists of a diverse quantity of products for customers which are household goods, beauty,
fashion, sports equipment, and grocery items. ( Manandhar, et al., 2017.). Kaymu was the
first online shopping App’s which launched in Nepal in May 2014 and later changed to
Daraz Nepal. Since the launch of Daraz, it becomes Nepal’s fastest growing and selling
online marketplace. It has also offered cash on delivery to support buyers and sellers both.
Daraz expanded the online shopping experience in Nepal to mobile platforms. As the
number of people using phones are increasing day by day sales increases. So, phone
provides an good online shopping experience on a mobile platform that makes it quite
helpful for every customer to explore. The mobile application in Android and IOS
applications had made it easier and these applications have been developed for making
buying and selling online faster, more easy, popular, and user-friendly. This App also has
unique services to improve their different experience towards their customer. Daraz in
Nepal was managed by Mr. Rajiv Amatya as overseeing chief and Mr. Laxman Basnet as a
human asset administrator. Recently, Daraz Nepal has done the biggest sale by organizing
11-11 Daraz sales which was quite successful and profitable. Currently, Daraz has
5
250,000 plus products with more than 100 plus product categories, and every day 75,000
people visit its website. Every month 500 new sellers are given education through their
university. It provides job opportunities to more than 5,000 jobless people by educating
them in their own university. Recently it introduced an online payment system partnering
with major banks of Nepal. (Malla, 2018.)
Daraz Nepal has been highly successful in the field of online shopping. It highly successful
to hold people’s attention and try to provide them a better quality of shopping experience. In
today’s busy life no longer people reached one store to another store for buying products at
a suitable price which they can afford or to get the best deal. It wastes time for people and
energy loss. Therefore, e-commerce gives people an easy lifestyle. it gives an opportunity to
all customers to gain knowledge in an online shopping experience which is done by just one
click in a second. Through online shopping, App’s in a second customer order their
favourite products from their favourite stores without traveling to shop destinations or
without wasting time.
Daraz Nepal hosts a wide assortment of consumer electronics, fashion and beauty products,
alongside a rapidly growing miscellany of general merchandise. Daraz Nepal Signatures
include excellent value-for-money, large assortment of original products, fast delivery and
easy returns. Daraz Nepal offers not just a retail solution of optimal convenience, it is
effecting disruptive change in the digitization of the region.
Daraz always focuses on what customers want and what all customers will satisfy. Daraz
also provides different brands and price tags to all customers, which customer can easily
pick their product in terms of what brand they are looking for or prefer 3 from the online
portal. For customers, they deliver their products to all customer locations within their
target area and place. After connected with Alibaba group holding limited, Daraz changes
their price and their priorities too. They start to take the feedback and comments from the
customers which creates their social site more interactive and easier for the customers to
find out the things that they want from the website by studying the comments and reviews.
Daraz takes different steps on how they can improve their brands, online service, etc. A
customer's purchasing conduct is affected by social, individual, and psychological factors.
Buyer conduct is a piece of human conduct and by studying past purchasing conduct,
advertisers can appraise how shoppers may be-have later when settling on buying choices.
(Kotler & Armstrong, 2010). In addition, it aims to provides ecofriendly technology through
e-commerce and boost trade and enhance internal and external trade.
1.4 Business models
Daraz as works as a b2c vendor. They are not manufacturer of the product, they acquire
seller who wants to get sell by their website, daraz puts other companies item in their sites
and facilitates selling. daraz main aim to acquire the seller in terms of ongoing demands and
trends. Daraz terms and condition need to be followed by the seller and the must have an
agreement. Here daraz is the second party where seller is the first party. After that,
6
people visit its website. Every month 500 new sellers are given education through their
university. It provides job opportunities to more than 5,000 jobless people by educating
them in their own university. Recently it introduced an online payment system partnering
with major banks of Nepal. (Malla, 2018.)
Daraz Nepal has been highly successful in the field of online shopping. It highly successful
to hold people’s attention and try to provide them a better quality of shopping experience. In
today’s busy life no longer people reached one store to another store for buying products at
a suitable price which they can afford or to get the best deal. It wastes time for people and
energy loss. Therefore, e-commerce gives people an easy lifestyle. it gives an opportunity to
all customers to gain knowledge in an online shopping experience which is done by just one
click in a second. Through online shopping, App’s in a second customer order their
favourite products from their favourite stores without traveling to shop destinations or
without wasting time.
Daraz Nepal hosts a wide assortment of consumer electronics, fashion and beauty products,
alongside a rapidly growing miscellany of general merchandise. Daraz Nepal Signatures
include excellent value-for-money, large assortment of original products, fast delivery and
easy returns. Daraz Nepal offers not just a retail solution of optimal convenience, it is
effecting disruptive change in the digitization of the region.
Daraz always focuses on what customers want and what all customers will satisfy. Daraz
also provides different brands and price tags to all customers, which customer can easily
pick their product in terms of what brand they are looking for or prefer 3 from the online
portal. For customers, they deliver their products to all customer locations within their
target area and place. After connected with Alibaba group holding limited, Daraz changes
their price and their priorities too. They start to take the feedback and comments from the
customers which creates their social site more interactive and easier for the customers to
find out the things that they want from the website by studying the comments and reviews.
Daraz takes different steps on how they can improve their brands, online service, etc. A
customer's purchasing conduct is affected by social, individual, and psychological factors.
Buyer conduct is a piece of human conduct and by studying past purchasing conduct,
advertisers can appraise how shoppers may be-have later when settling on buying choices.
(Kotler & Armstrong, 2010). In addition, it aims to provides ecofriendly technology through
e-commerce and boost trade and enhance internal and external trade.
1.4 Business models
Daraz as works as a b2c vendor. They are not manufacturer of the product, they acquire
seller who wants to get sell by their website, daraz puts other companies item in their sites
and facilitates selling. daraz main aim to acquire the seller in terms of ongoing demands and
trends. Daraz terms and condition need to be followed by the seller and the must have an
agreement. Here daraz is the second party where seller is the first party. After that,
6
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agreement seller allows showing their product on daraz websites and daraz will allow and
promote the product of the seller.
Seller centre here works as medium for both parties. Both daraz and seller can have access
on posted item on daraz. Therefore, they both can update and add products with the limits
and convenience. However, all of these work based on agreement, terms, and condition.
Usually daraz give necessary information to seller by mail. Usually it takes not more than 7
days to list a product on daraz by a seller.
A business model is a framework for finding a systematic way to unlock long-term
value for an organization while delivering value to customers and capturing value through
monetization strategies. A business model is a holistic framework to understand, design, and
test your business assumptions in the marketplace
Business-to-consumer (B2C)
Business-to-business (B2B)
Consumer-to-consumer (C2C)
Consumer-to-business (C2B)
1.41 B2C(Business to Consumers)
Electronic commerce are the business between the company and consumers. A business
selling the goods to the public typically through a catalog utilizing shopping cart software.
It helps to reduce the transaction costs and helps the consumers to get the most relevant
price for the product or goods. One(Seller) to many(customer together). However B2C
business models can sell other brands products as well (Example: A sports store selling
Adidas and Nike shoes r) This is the most common type of eCommerce business model.
Here businesses sell their products direct to the end consumers. Aliexpress, Daraz, sastodeal
etc are examples of B2C eCommerce platforms.
Figure 1: Business to consumers
1.42 B2B(Business to Business)
It is the most common business model associated with the buying and selling product or
services between or among the businesses through the internet. A website following the
B2B business model sells its products to an intermediate buyer who then sells the products
to the final customer. . An example of B2B web-platform would be a website selling
vehicle's components that some auto manufacturer will purchase in order to produce his
own product. For instance, among the most well-known B2B websites is the Alibaba B2B
Marketplace.
7
promote the product of the seller.
Seller centre here works as medium for both parties. Both daraz and seller can have access
on posted item on daraz. Therefore, they both can update and add products with the limits
and convenience. However, all of these work based on agreement, terms, and condition.
Usually daraz give necessary information to seller by mail. Usually it takes not more than 7
days to list a product on daraz by a seller.
A business model is a framework for finding a systematic way to unlock long-term
value for an organization while delivering value to customers and capturing value through
monetization strategies. A business model is a holistic framework to understand, design, and
test your business assumptions in the marketplace
Business-to-consumer (B2C)
Business-to-business (B2B)
Consumer-to-consumer (C2C)
Consumer-to-business (C2B)
1.41 B2C(Business to Consumers)
Electronic commerce are the business between the company and consumers. A business
selling the goods to the public typically through a catalog utilizing shopping cart software.
It helps to reduce the transaction costs and helps the consumers to get the most relevant
price for the product or goods. One(Seller) to many(customer together). However B2C
business models can sell other brands products as well (Example: A sports store selling
Adidas and Nike shoes r) This is the most common type of eCommerce business model.
Here businesses sell their products direct to the end consumers. Aliexpress, Daraz, sastodeal
etc are examples of B2C eCommerce platforms.
Figure 1: Business to consumers
1.42 B2B(Business to Business)
It is the most common business model associated with the buying and selling product or
services between or among the businesses through the internet. A website following the
B2B business model sells its products to an intermediate buyer who then sells the products
to the final customer. . An example of B2B web-platform would be a website selling
vehicle's components that some auto manufacturer will purchase in order to produce his
own product. For instance, among the most well-known B2B websites is the Alibaba B2B
Marketplace.
7
Figure 2: Business to business
1.43 C2C: Consumer to consumer)
It is simply to commerce between private consumers or the individual one. It is based on
electronic marketplaces and online auctions. In addition to this, this is the forums where an
individual can buy and sell the product by online payment systems like PayPal, eBay,
Amazon are the example of these services. In the context of Nepal, Hamro Bazar is a good
example.
Figure 3: consumer to consumer
1.44 C2B Consumer to business) :
The C2B, or consumer-to-business model, is when customers offer products or services to
businesses. Examples of C2B applications include customer reviews, participation in focus
groups, or sharing as an influencer (someone who has his or her own audience and the
ability to influence what that audience buys or does).
Figure 4: Consumer to Business
8
1.43 C2C: Consumer to consumer)
It is simply to commerce between private consumers or the individual one. It is based on
electronic marketplaces and online auctions. In addition to this, this is the forums where an
individual can buy and sell the product by online payment systems like PayPal, eBay,
Amazon are the example of these services. In the context of Nepal, Hamro Bazar is a good
example.
Figure 3: consumer to consumer
1.44 C2B Consumer to business) :
The C2B, or consumer-to-business model, is when customers offer products or services to
businesses. Examples of C2B applications include customer reviews, participation in focus
groups, or sharing as an influencer (someone who has his or her own audience and the
ability to influence what that audience buys or does).
Figure 4: Consumer to Business
8
Chapter 2
Daraz
2.1 Objectives of Daraz:
Daraz Nepal is the largest E-Commerce portal site in Nepal for online shopping. The main
aim of this research is to find out the marketing strategies and sustainable strategy of Daraz
Nepal. Some of the objective of Daraz.np are listed below.
To achieve the goal, mission, and to satisfy the vision, there are some objectives to
be fulfilled.
Daraz is attempting to thrive its business by intently working with the dealer just to
guarantee an extraordinary internet shopping experience for the clients.
Provide quality items at the most minimal conceivable cost and conveying the items
at all conceivable time so that to get the large market share of the overall industry in
the online portal.
Daraz determined to expand its viability and productivity by refiling the customer's
shopping experiences.
Provide training to the seller with the goal that they can work effectively and recruit
people who can meet the mission and discover significant assets for the association.
2.2 Categorization of products:
Daraz has a different quality, several models, flexibility in ordering and customer services,
and all aspects that can positively differentiate a product or service. Daraz has a unique
strategy that are widely valued by buyers. It always tries to create a unique brand for the
customers. In addition to this, it enables to provide a product which are much more different
from others in term of the quality and brands. Most the online shopping site has issues; they
increase their product price but are unable to ensure the quality but Daraz provides such
products that are of good quality and in reasonable price and as well as services also. A
unique product or services always builds customer loyalty and trust.
9
Daraz
2.1 Objectives of Daraz:
Daraz Nepal is the largest E-Commerce portal site in Nepal for online shopping. The main
aim of this research is to find out the marketing strategies and sustainable strategy of Daraz
Nepal. Some of the objective of Daraz.np are listed below.
To achieve the goal, mission, and to satisfy the vision, there are some objectives to
be fulfilled.
Daraz is attempting to thrive its business by intently working with the dealer just to
guarantee an extraordinary internet shopping experience for the clients.
Provide quality items at the most minimal conceivable cost and conveying the items
at all conceivable time so that to get the large market share of the overall industry in
the online portal.
Daraz determined to expand its viability and productivity by refiling the customer's
shopping experiences.
Provide training to the seller with the goal that they can work effectively and recruit
people who can meet the mission and discover significant assets for the association.
2.2 Categorization of products:
Daraz has a different quality, several models, flexibility in ordering and customer services,
and all aspects that can positively differentiate a product or service. Daraz has a unique
strategy that are widely valued by buyers. It always tries to create a unique brand for the
customers. In addition to this, it enables to provide a product which are much more different
from others in term of the quality and brands. Most the online shopping site has issues; they
increase their product price but are unable to ensure the quality but Daraz provides such
products that are of good quality and in reasonable price and as well as services also. A
unique product or services always builds customer loyalty and trust.
9
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Daraz provides a different type of product that are needed as per the demand of the
customer and this are one of the best advantages for Daraz to get more attention from the
customer. The product on pages also changes according to the season and fashions. They
provide all summer products in the summer season and in the same way they sell winter
products only in the winter season. Daraz also provides new products which are newly
launched in the market. Daraz provides all product at reasonable and affordable pricing
which mostly create a barrier to all other
Figure 5: Categorization of product
10
customer and this are one of the best advantages for Daraz to get more attention from the
customer. The product on pages also changes according to the season and fashions. They
provide all summer products in the summer season and in the same way they sell winter
products only in the winter season. Daraz also provides new products which are newly
launched in the market. Daraz provides all product at reasonable and affordable pricing
which mostly create a barrier to all other
Figure 5: Categorization of product
10
2.3Buying process
It has got the clear process. Appropriate management are very much important in an
ecommerce service. Without the proper process and management, the organization cannot
get the desired and excellent result. For better result, they need well process and better
management. Therefore, Daraz apply all the proper process to perform transaction. This
process includes from order of the product to delivery of the product where it have got
different more areas. As we know that Daraz does not have their own product. Sometimes
must of the customers face difficult to understand the process so far. For that Daraz has
their own process which help the user to understand easily and to place their order. The
processes are as follow
1. Go to the website of Daraz : https://www.daraz.com.np/#
Figure 6: Website of Daraz
2. Search the product you want
Figure7: Search the product
11
It has got the clear process. Appropriate management are very much important in an
ecommerce service. Without the proper process and management, the organization cannot
get the desired and excellent result. For better result, they need well process and better
management. Therefore, Daraz apply all the proper process to perform transaction. This
process includes from order of the product to delivery of the product where it have got
different more areas. As we know that Daraz does not have their own product. Sometimes
must of the customers face difficult to understand the process so far. For that Daraz has
their own process which help the user to understand easily and to place their order. The
processes are as follow
1. Go to the website of Daraz : https://www.daraz.com.np/#
Figure 6: Website of Daraz
2. Search the product you want
Figure7: Search the product
11
3. Select the product
Figure 8: Select the Product
4. Read and check the product details
12
Figure 8: Select the Product
4. Read and check the product details
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Figure 9: Read and check the product details
5. Register / verification of the customers ID/ login In
Figure 10: Register / verification of the customers ID/ login In
13
5. Register / verification of the customers ID/ login In
Figure 10: Register / verification of the customers ID/ login In
13
6. Add to cart
Figure 11: Add to cart
7. Select the address
Figure 12: Select the address
8. Confirm your order and choose for payment method
14
Figure 11: Add to cart
7. Select the address
Figure 12: Select the address
8. Confirm your order and choose for payment method
14
Figure 13: Confirm your order and choose for payment method
9. After confirming the order wait for the order to deliver.
Figure 14: Wait for the order to deliver.
10. Receive the order within 4-5 days.
15
9. After confirming the order wait for the order to deliver.
Figure 14: Wait for the order to deliver.
10. Receive the order within 4-5 days.
15
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Figure15: Receiving order.
11. Unbox it and check the goods
Figure16: Unboxing
16
11. Unbox it and check the goods
Figure16: Unboxing
16
2.4 Payment method:
Daraz has been providing multiple options for their customers to payment made for their
customers purchasing of products and services. Some of the paying method provided by
Daraz are as follow.
Figure 17: Payment Method
Esewa Mobile Wallet
Credit/ Debit Card(VISA/Master Card)
COD(Cash On Delivery is live for the specific cities)
Debit/Credit Card(Visa): Darax payment method is as simpple as placing an order on
Daraz . And of course theres always an opportunity to grab the daraz card payment discount
offer very simply. So, whenever you search for daraz Visa/MasterCard/American Express
Card Offer online, you can surely find draz discount on credit for daraz cashback offer as
well.
17
Daraz has been providing multiple options for their customers to payment made for their
customers purchasing of products and services. Some of the paying method provided by
Daraz are as follow.
Figure 17: Payment Method
Esewa Mobile Wallet
Credit/ Debit Card(VISA/Master Card)
COD(Cash On Delivery is live for the specific cities)
Debit/Credit Card(Visa): Darax payment method is as simpple as placing an order on
Daraz . And of course theres always an opportunity to grab the daraz card payment discount
offer very simply. So, whenever you search for daraz Visa/MasterCard/American Express
Card Offer online, you can surely find draz discount on credit for daraz cashback offer as
well.
17
Figure 18: Debit/Credit Card(Visa)
Following these step properly you can place an order Daraz paymenting with debitor credit
cards. But to cinfirm your purchase, you haveto make sure the proper contact with your
bank and in the ,eamtome your credit card must be activated for online payments. Again for
every installment(emi) plan, don’t forget to make sure Daraz emi partnered banks creditcrad
by your side
Cash on delivery: (easy and simple at your doorstep). By choosing this payment method,
you can pay for the order at your doorstep.. As a customer, one of the most significant
benefits of COD is that you can pay only after you get the product in hand. In that way,
there is no risk of loss of money. For example, if you pay online beforehand and the seller
does not deliver, your hard-earned money gets stuck with the seller. There is no such risk
involved when it comes to cash on delivery payments.
The customer can also check the product and see whether everything is perfect before
paying for it. In case you find that the product is defective or a different outcome has been
delivered, you can always return it without paying
.
Figure 19: Cash on delivery
Esewa: Daraz customers can pay through eSewa for any online purchase made
on Daraz app or website. And if you want to know how to make easy and
safe payments through eSewa . with just a few steps you can set up your eSewa account
for payments for any online purchases made on Daraz.
18
Following these step properly you can place an order Daraz paymenting with debitor credit
cards. But to cinfirm your purchase, you haveto make sure the proper contact with your
bank and in the ,eamtome your credit card must be activated for online payments. Again for
every installment(emi) plan, don’t forget to make sure Daraz emi partnered banks creditcrad
by your side
Cash on delivery: (easy and simple at your doorstep). By choosing this payment method,
you can pay for the order at your doorstep.. As a customer, one of the most significant
benefits of COD is that you can pay only after you get the product in hand. In that way,
there is no risk of loss of money. For example, if you pay online beforehand and the seller
does not deliver, your hard-earned money gets stuck with the seller. There is no such risk
involved when it comes to cash on delivery payments.
The customer can also check the product and see whether everything is perfect before
paying for it. In case you find that the product is defective or a different outcome has been
delivered, you can always return it without paying
.
Figure 19: Cash on delivery
Esewa: Daraz customers can pay through eSewa for any online purchase made
on Daraz app or website. And if you want to know how to make easy and
safe payments through eSewa . with just a few steps you can set up your eSewa account
for payments for any online purchases made on Daraz.
18
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.
Figure 20: Esewa
Following are the steps:
Step 1: While ordering online from Daraz, add your products to the cart and proceed
to Check Out.
Step 2: At the Check-out, select Home Delivery and tap on Proceed to Pay.
Step 3: Select eSewa Mobile Wallet.
Step 4: Ensure that you have sufficient balance in your eSewa account and tap on Pay Now.
If you don’t have enough balance in your ID, eSewa option will fade out.
Step 5: Enter your eSewa ID and Password.
Note: OTP code will be sent to your mobile number via SMS.
Step 6: After reading the terms and conditions carefully, click on “I have read and agree to
the terms & conditions mentioned above”, enter the OTP code, and tap on Confirm Code.
Note: You can unlink your eSewa ID from Daraz at any time.
Step 7: Tap on Pay Now. Again, an OTP code will be sent to your mobile number via SMS.
Step 8: Enter the 6 digit code and complete the payment process.
2.41 Popular payment method in Nepal:
An e-wallet refers to any digital platform that allows users to store money, make payments
and transfer money digitally. It is basically a prepaid account: you have to first load your
accounts to make any kind of transaction.
Lately, many new such apps have been launched to make the digital payment system easier.
They have made the digital transaction successfully effortless. Undoubtedly, the list
of digital payment options in Nepal is vividly growing too. Some are more widely used than
others, however.
1. Esewa: There should have been zero doubt about eSewa topping this list of best
digital wallets in Nepal. With over a million downloads on the Google Play Store
and an equally impressive number of downloads on Apple’s App Store (there’s a
web version as well don’t worry), eSewa is the frontrunner in the Nepalese digital
wallet race. As the first online payment gateway of the country, it has been
operational since 2009 and is licensed by Nepal Rastra Bank as well. The platform’s
ubiquitous popularity is merely the result of its age, but rather the multitude of
services it offers.
19
Figure 20: Esewa
Following are the steps:
Step 1: While ordering online from Daraz, add your products to the cart and proceed
to Check Out.
Step 2: At the Check-out, select Home Delivery and tap on Proceed to Pay.
Step 3: Select eSewa Mobile Wallet.
Step 4: Ensure that you have sufficient balance in your eSewa account and tap on Pay Now.
If you don’t have enough balance in your ID, eSewa option will fade out.
Step 5: Enter your eSewa ID and Password.
Note: OTP code will be sent to your mobile number via SMS.
Step 6: After reading the terms and conditions carefully, click on “I have read and agree to
the terms & conditions mentioned above”, enter the OTP code, and tap on Confirm Code.
Note: You can unlink your eSewa ID from Daraz at any time.
Step 7: Tap on Pay Now. Again, an OTP code will be sent to your mobile number via SMS.
Step 8: Enter the 6 digit code and complete the payment process.
2.41 Popular payment method in Nepal:
An e-wallet refers to any digital platform that allows users to store money, make payments
and transfer money digitally. It is basically a prepaid account: you have to first load your
accounts to make any kind of transaction.
Lately, many new such apps have been launched to make the digital payment system easier.
They have made the digital transaction successfully effortless. Undoubtedly, the list
of digital payment options in Nepal is vividly growing too. Some are more widely used than
others, however.
1. Esewa: There should have been zero doubt about eSewa topping this list of best
digital wallets in Nepal. With over a million downloads on the Google Play Store
and an equally impressive number of downloads on Apple’s App Store (there’s a
web version as well don’t worry), eSewa is the frontrunner in the Nepalese digital
wallet race. As the first online payment gateway of the country, it has been
operational since 2009 and is licensed by Nepal Rastra Bank as well. The platform’s
ubiquitous popularity is merely the result of its age, but rather the multitude of
services it offers.
19
2. Khalti: And in the consistently growing catalog of digital wallets in
Nepal, Khalti is another one to look out for. Launched in January 2017, Khalti has
managed to garner a heap of an audience in a short amount of time. Developed by
Sparrow Pay Pvt. Ltd., Khalti has over half a million downloads on the Google Play
Store and a vast number of users on the iOS platform as well. Though the company
only recently acquired the Payment Service Provider (PSP) license from Nepal
Rastra Bank in the second quarter of 2019, people have been pouring into the
platform for their payment solutions from the day of its launch. Also, the name
“Khalti” just sounds perfect for a Nepalese digital wallet.
3. IME Pay: Next on the list, we have the IME Pay. As the name implies, it is a
subsidiary product of IME Remittance, which is one of the leading remittance
companies in Nepal. And though it is a fairly new player in the Nepalese fintech
market, IME Pay has managed to woo in a huge user base thanks to its aggressive
marketing campaigns. From sponsoring one of the biggest reality TV shows in the
country (Nepal Lok Star) to just blasting the cities’ advertisement boards with its
promotion, IME Pay hastily managed to climb up the ladder.
4. PrabhuPay: Making its way to the 4 th spot in this list is PrabhuPay. And like IME
Pay, this one’s a product of pre-established financial conglomerate as well. A digital
wallet from Prabhu Group, which is one of the most well-established corporations
in Nepal! Man, that’s got to ruffle the feathers of the competing services. In a little
over a year of its release, PrabhuPay has managed to get over a hundred thousand
downloads on the Google Play Store and an equally admirable userbase on the iOS
platform as well.
5. Qpay Nepal: And last but obviously not the least on the list is QPay Nepal.
Developed with an alliance between UnionPay International (a subsidiary of
China UnionPay) and Nepal’s own SCT, QPay Nepal is a force to be reckoned with!
While the other digital wallets on this list focus on providing a wider selection of
services, QPay has focused on something else – a nationwide acceptance. With
UnionPay at its side, QPay Nepal looks to become the digital wallet when it comes
to making payments in stores around the country.
:
20
Nepal, Khalti is another one to look out for. Launched in January 2017, Khalti has
managed to garner a heap of an audience in a short amount of time. Developed by
Sparrow Pay Pvt. Ltd., Khalti has over half a million downloads on the Google Play
Store and a vast number of users on the iOS platform as well. Though the company
only recently acquired the Payment Service Provider (PSP) license from Nepal
Rastra Bank in the second quarter of 2019, people have been pouring into the
platform for their payment solutions from the day of its launch. Also, the name
“Khalti” just sounds perfect for a Nepalese digital wallet.
3. IME Pay: Next on the list, we have the IME Pay. As the name implies, it is a
subsidiary product of IME Remittance, which is one of the leading remittance
companies in Nepal. And though it is a fairly new player in the Nepalese fintech
market, IME Pay has managed to woo in a huge user base thanks to its aggressive
marketing campaigns. From sponsoring one of the biggest reality TV shows in the
country (Nepal Lok Star) to just blasting the cities’ advertisement boards with its
promotion, IME Pay hastily managed to climb up the ladder.
4. PrabhuPay: Making its way to the 4 th spot in this list is PrabhuPay. And like IME
Pay, this one’s a product of pre-established financial conglomerate as well. A digital
wallet from Prabhu Group, which is one of the most well-established corporations
in Nepal! Man, that’s got to ruffle the feathers of the competing services. In a little
over a year of its release, PrabhuPay has managed to get over a hundred thousand
downloads on the Google Play Store and an equally admirable userbase on the iOS
platform as well.
5. Qpay Nepal: And last but obviously not the least on the list is QPay Nepal.
Developed with an alliance between UnionPay International (a subsidiary of
China UnionPay) and Nepal’s own SCT, QPay Nepal is a force to be reckoned with!
While the other digital wallets on this list focus on providing a wider selection of
services, QPay has focused on something else – a nationwide acceptance. With
UnionPay at its side, QPay Nepal looks to become the digital wallet when it comes
to making payments in stores around the country.
:
20
Chapter 3
Advantages and Drawbacks
3.1 Advantage of buying in Daraz
Online shopping has become the new trend of Nepal now-a-days and Daraz Nepal has set
up trend in our country successfully. Now people are showing their interest to shop
through online because the procedure of the online shopping is confortable. Staying at
home, through only one click anybody can shop anything through online avoiding the
dishusting sunlight, jam, crowd and other obstacles. So, who can care to shop local
market missing these amazing benefit and that’s why online shopping has been very
much popular in our country in these days. Now lets see the benefits of online shopping
at daraz in below.
24/7 Shopping: The most important facility of online shopping is to shop
anything at any time , for the availability of technology anybody can shop now
from Daraz at anytime without any big effort definitely.
Unbelievable price: As there is no middleman in online market, the price of the
products stay remaind in customers comfort zone. So, the customer can pay only
the legal price of any product in online shopping .on the note, Daraz Nepal
provides various facilities to their online customers like vast discount offers and
delicious gift coupons unbelievably.
21
Advantages and Drawbacks
3.1 Advantage of buying in Daraz
Online shopping has become the new trend of Nepal now-a-days and Daraz Nepal has set
up trend in our country successfully. Now people are showing their interest to shop
through online because the procedure of the online shopping is confortable. Staying at
home, through only one click anybody can shop anything through online avoiding the
dishusting sunlight, jam, crowd and other obstacles. So, who can care to shop local
market missing these amazing benefit and that’s why online shopping has been very
much popular in our country in these days. Now lets see the benefits of online shopping
at daraz in below.
24/7 Shopping: The most important facility of online shopping is to shop
anything at any time , for the availability of technology anybody can shop now
from Daraz at anytime without any big effort definitely.
Unbelievable price: As there is no middleman in online market, the price of the
products stay remaind in customers comfort zone. So, the customer can pay only
the legal price of any product in online shopping .on the note, Daraz Nepal
provides various facilities to their online customers like vast discount offers and
delicious gift coupons unbelievably.
21
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Diversity: The most interesting benefits of online shopping is that online
shopping can give you the sterling taste of eminent diversity for sure . From
Daraz. you can enjoy the variety of the products with variable price rate
exclusively.
We can compare various models/brands.
Saves time and efforts. As one can shop on office, while travelling, we shop
when- ever we like to shop.
Easy to set up: it is easy to access by sitting in the home by the help of the
software required for the online platform and internet
Government subsidies and no geographical boundaries: Due to the rise in online
trading and online business, the government is trying to promote digitalization in
the online sector. No limitation in the geographical area which means anyone can
order anything from anywhere at any time with the help of the internet.
3.2 Drawbacks
Things are made to facilitate the people but to some extent. Sometime developer don’t have
an idea about the specific circumstances so things work in some limitations and with a
passage of time drawbacks are displayed same in the case of Daraz.pk.it has lot of features
which is improving with the passage of time but still it has some drawbacks which arise due
to increasing user interaction and more visitors hit the site with specific type of demand.
First drawback of this interface is complexity which is due to number of products are
displayed on the main page although stuff has categorized but website looks more
congested with lots of sharp color banners or advertisement.
Second drawback is security issues although the use of secure socket layer is very
much protective but still systems have an issue of real time security threat.
Third drawback is they don’t show the warranty and return polices with products.
They placed all polices under a small flag of “need help”.
22
shopping can give you the sterling taste of eminent diversity for sure . From
Daraz. you can enjoy the variety of the products with variable price rate
exclusively.
We can compare various models/brands.
Saves time and efforts. As one can shop on office, while travelling, we shop
when- ever we like to shop.
Easy to set up: it is easy to access by sitting in the home by the help of the
software required for the online platform and internet
Government subsidies and no geographical boundaries: Due to the rise in online
trading and online business, the government is trying to promote digitalization in
the online sector. No limitation in the geographical area which means anyone can
order anything from anywhere at any time with the help of the internet.
3.2 Drawbacks
Things are made to facilitate the people but to some extent. Sometime developer don’t have
an idea about the specific circumstances so things work in some limitations and with a
passage of time drawbacks are displayed same in the case of Daraz.pk.it has lot of features
which is improving with the passage of time but still it has some drawbacks which arise due
to increasing user interaction and more visitors hit the site with specific type of demand.
First drawback of this interface is complexity which is due to number of products are
displayed on the main page although stuff has categorized but website looks more
congested with lots of sharp color banners or advertisement.
Second drawback is security issues although the use of secure socket layer is very
much protective but still systems have an issue of real time security threat.
Third drawback is they don’t show the warranty and return polices with products.
They placed all polices under a small flag of “need help”.
22
Fourth drawback is they use user search history such a likes and dislikes to
recommend them products. Which is an automatically stored by interface built-in
function which could sometime cause a breach of serious information and loss.
Fifth drawback is huge effort goes into finding a good price. There are different
price in same product.
The giant discounts are fake as they give the discount from the MRP (Maximum
Selling Price).
There may be a transit problems and can be damaged too.
Defective item: While buying products, like some kind of electronic stuff, you
may end up getting a defective or broken stuff.
Pictures may differ from the actual product.
Chapter 4
Conclusion
4.1 Conclusion
This includes final recommendation aiming to improve the various challenges that Daraz
are facing and problem that Daraz are getting during their growth. The recommendation
and final analysis are mainly based on the result obtained from the theoretical framework
and empirical research. Clients in developing nations are adjusting purchase from the
nearby shops and stores. Daraz to proceed with its development rate needs to draw in
those clients to internet shopping conduct. In this way, changing client conduct to internet
shopping could be trying for Daraz. As the clients are being modernized, paying conduct
of client is evolving. The modernized clients today are more open to credit only exchange
as opposed to available money. In this way, drawing in those clients who are available to
credit only exchange could be another difficult factor for the organization. As Nepal is a
non-industrial nation, there are still an absence of street admittance to all aspects of the
nation. Regardless of whether they have the access of transportation, the framework be
situated all around cities were created and is costly. Thus, transportation is one of the
most testing factors for the organization.
Although, online shopping rate are rising in Nepal, just 50% of individuals approach web
association. As, web are spine for the online business, low web infiltration rate makes it
23
recommend them products. Which is an automatically stored by interface built-in
function which could sometime cause a breach of serious information and loss.
Fifth drawback is huge effort goes into finding a good price. There are different
price in same product.
The giant discounts are fake as they give the discount from the MRP (Maximum
Selling Price).
There may be a transit problems and can be damaged too.
Defective item: While buying products, like some kind of electronic stuff, you
may end up getting a defective or broken stuff.
Pictures may differ from the actual product.
Chapter 4
Conclusion
4.1 Conclusion
This includes final recommendation aiming to improve the various challenges that Daraz
are facing and problem that Daraz are getting during their growth. The recommendation
and final analysis are mainly based on the result obtained from the theoretical framework
and empirical research. Clients in developing nations are adjusting purchase from the
nearby shops and stores. Daraz to proceed with its development rate needs to draw in
those clients to internet shopping conduct. In this way, changing client conduct to internet
shopping could be trying for Daraz. As the clients are being modernized, paying conduct
of client is evolving. The modernized clients today are more open to credit only exchange
as opposed to available money. In this way, drawing in those clients who are available to
credit only exchange could be another difficult factor for the organization. As Nepal is a
non-industrial nation, there are still an absence of street admittance to all aspects of the
nation. Regardless of whether they have the access of transportation, the framework be
situated all around cities were created and is costly. Thus, transportation is one of the
most testing factors for the organization.
Although, online shopping rate are rising in Nepal, just 50% of individuals approach web
association. As, web are spine for the online business, low web infiltration rate makes it
23
try for the development of Daraz. As there are piles of online business organizations in
Nepal, each organization needs to endure and lead the market. Because of the presence of
number of organizations, there are more rivalry on the lookout. Thus, to be the pioneer on
the lookout and hold clients has become a major trial for the organization. As expressed
before, Nepal is a non-industrial nation, and the GDP and PCI of the nation is nearly low.
As financial state of the individuals of Nepal is poor, a large portion of individuals are
worried about satisfying their essential need as opposed to spending in internet shopping.
In this way, financial state of the nation is another factor behind the test for the
development of Daraz. Training framework in Nepal is not very much evolved, thus, the
greater part of individuals here are untalented or semi-gifted. As, because of the absence
of labor, the organization could not stand to adjusting additional help without any
problem. Along these lines, absence of labor could be another difficult factor for the
development of Daraz.
It can be concluded that Daraz need to focus age group between 16-35 years mainly
whenever adding the product and while promoting. Daraz should focus on Gadgets,
fashion product, and electronic appliances more. They should introduce good policy to
compete their competitors and need to put more effort to improve time of delivery. They
need to Integrate secure digital payment to all their client. International branded products
could attract more customers who are used to premium goods. Since Daraz is an open
platform for different sellers. Providing the quality service and quality product can be
other challenges that the company should focus. Daraz already have the strong logistics
network but still they are out of many possible locations. Coverage can be one of the
major components to increase the business. Next thing still major part of sellers are out of
Daraz platform, acquiring them can be the next factor. In addition to this, customers
education could be another major factor. Since e-commers could be still a new topic for
the most of Nepali customers.
So, by providing different education through different channel like Facebook, YouTube,
Television also add the value to increase the business.
This report also analysis its issues, for example, the inadequate overall set of laws,
absence of enough organization foundations, the level of internet business wellbeing is
still low, the web assets can't be taken sane utilization of, its site can't be coordinated
viably. Relating measures ought to be taken to assist Daraz with advancing its web-based
business mode and additional benefits later. For Daraz, they should make more
commitment to expand its advocacy in the online business industry, upgrade data
administration and make itself a decent data middle person, pay incredible regard for the
web security issues, the executives and activity mode change ought to be zero in on.
Daraz Nepal is one of the largest e-commerce platforms in Nepal. It has made its status as
online leader market in Nepal. E-commerce is still a new topic for a most Nepali
customer. It is still in juvenile stage. Daraz entered in Nepali market in 2014. In this very
few times, it has cemented its place as one if the leading e-commerce site of Nepal. Daraz
have created different opportunities for new graduates. Daraz believes that the customer
satisfaction is the key for the success of e-commerce in Nepal. Daraz has been
consistently working on establishment of well e-commerce site. It also offers frequents
promotional offers or events like 11:11, Black Friday sale, etc. Although, Daraz have
24
Nepal, each organization needs to endure and lead the market. Because of the presence of
number of organizations, there are more rivalry on the lookout. Thus, to be the pioneer on
the lookout and hold clients has become a major trial for the organization. As expressed
before, Nepal is a non-industrial nation, and the GDP and PCI of the nation is nearly low.
As financial state of the individuals of Nepal is poor, a large portion of individuals are
worried about satisfying their essential need as opposed to spending in internet shopping.
In this way, financial state of the nation is another factor behind the test for the
development of Daraz. Training framework in Nepal is not very much evolved, thus, the
greater part of individuals here are untalented or semi-gifted. As, because of the absence
of labor, the organization could not stand to adjusting additional help without any
problem. Along these lines, absence of labor could be another difficult factor for the
development of Daraz.
It can be concluded that Daraz need to focus age group between 16-35 years mainly
whenever adding the product and while promoting. Daraz should focus on Gadgets,
fashion product, and electronic appliances more. They should introduce good policy to
compete their competitors and need to put more effort to improve time of delivery. They
need to Integrate secure digital payment to all their client. International branded products
could attract more customers who are used to premium goods. Since Daraz is an open
platform for different sellers. Providing the quality service and quality product can be
other challenges that the company should focus. Daraz already have the strong logistics
network but still they are out of many possible locations. Coverage can be one of the
major components to increase the business. Next thing still major part of sellers are out of
Daraz platform, acquiring them can be the next factor. In addition to this, customers
education could be another major factor. Since e-commers could be still a new topic for
the most of Nepali customers.
So, by providing different education through different channel like Facebook, YouTube,
Television also add the value to increase the business.
This report also analysis its issues, for example, the inadequate overall set of laws,
absence of enough organization foundations, the level of internet business wellbeing is
still low, the web assets can't be taken sane utilization of, its site can't be coordinated
viably. Relating measures ought to be taken to assist Daraz with advancing its web-based
business mode and additional benefits later. For Daraz, they should make more
commitment to expand its advocacy in the online business industry, upgrade data
administration and make itself a decent data middle person, pay incredible regard for the
web security issues, the executives and activity mode change ought to be zero in on.
Daraz Nepal is one of the largest e-commerce platforms in Nepal. It has made its status as
online leader market in Nepal. E-commerce is still a new topic for a most Nepali
customer. It is still in juvenile stage. Daraz entered in Nepali market in 2014. In this very
few times, it has cemented its place as one if the leading e-commerce site of Nepal. Daraz
have created different opportunities for new graduates. Daraz believes that the customer
satisfaction is the key for the success of e-commerce in Nepal. Daraz has been
consistently working on establishment of well e-commerce site. It also offers frequents
promotional offers or events like 11:11, Black Friday sale, etc. Although, Daraz have
24
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biggest e-commerce market in Nepal but it is still lagging to capture the market that the
e-commerce site should have. Daraz leans towards advanced promoting over offline
marketing. Quality items limited and very much prepared merchants and tremendous
venture from Alibaba with great plans and limited time offers are the selling purpose of
Daraz. It can maybe a pioneer in reforming the web-based business market in Nepal.
References
https://www.everestparked.com/post/status-of-e-commerce-in-nepal
https://bizsewa.com/ecommerce-business-in-nepal-is-it-worth-it/
https://helpcenter.daraz.pk › page › knowledge
https://kathmandupost.com/money/2020/11/22/digital-payments-gain-popularity-
among-nepali-online-shoppers
https://english.onlinekhabar.com/reasons-why-you-should-use-e-wallet-in-nepal.html
https://www.gadgetbytenepal.com/digital-wallets-nepal/
25
e-commerce site should have. Daraz leans towards advanced promoting over offline
marketing. Quality items limited and very much prepared merchants and tremendous
venture from Alibaba with great plans and limited time offers are the selling purpose of
Daraz. It can maybe a pioneer in reforming the web-based business market in Nepal.
References
https://www.everestparked.com/post/status-of-e-commerce-in-nepal
https://bizsewa.com/ecommerce-business-in-nepal-is-it-worth-it/
https://helpcenter.daraz.pk › page › knowledge
https://kathmandupost.com/money/2020/11/22/digital-payments-gain-popularity-
among-nepali-online-shoppers
https://english.onlinekhabar.com/reasons-why-you-should-use-e-wallet-in-nepal.html
https://www.gadgetbytenepal.com/digital-wallets-nepal/
25
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