Daraz.com: A Comprehensive Study of Nepal's Leading E-commerce Platform

TRIBHUVAN UNIVERSITY
NEPAL COMMERCE CAMPUS
Minbhawan, Kathmandu
PROJECT REPORT ON
Daraz.com
Submitted By:
Roshna Khanal
Submitted To:
Mr. Raju Karki
(In partial fulfillment of the requirements for the Course E-Commerce)
Minbhawan, Kathmandu
July, 2021

Project Report on: “E-commerce in Nepal” - Daraz
A report submitted for the project requirement of Module:
“Ecommerce”
Module Tutor : Raju Karki
Module Code: ITC 311
Bachelor of Business Management
Tribhuvan University
(Nepal Commerce Campus)
July, 2021
Submitted by : Submitted to:
Roshna khanal Mr. Raju Karki
Lecturer, Ecommerce

Nepal Commerce Campus
Minbhawan, Kathmandu
Certificate of the Project
This is to certify that the project work titled “A STUDY ON E-commerce services and
providers in Nepal – Daraz.com” is the work carried out by Roshna khanal. In partial
fulfillment of the degree of Bachelor’s of Business Management(BBM) 7th semester in E-
commerce to the Nepal Commerce Campus, is a record of bonafied work carried out under
my guidance and supervision in the academic year 2020.
The results embodied in this project report have not been submitted to any other University
or Institute for the award of any Degree or Diploma. On the basis of the declaration made
by them, I recommend this project report for evaluation.
………………………..
..……………………….
Certified by Head of the Dept.
Mr. Raju Karki BBM ( NCC )

Acknowledgement
This report has been generated with the main objective to fulfill the requirement of the
course E-commerce. This report is based on the brief information of online shopping with
the objectives and importance. The efforts put into this report is not of a single person but
includes many input from other individuals .I would like to take this opportunity to thank
them all.
I am thankful to our teacher Mr. Raju Karki for his guidance and motivation. I thank him
for providing such a golden opportunity to prepare this report.
I express our sincere thanks to my friends for their time and advices to sharpen the contents
of this study. I have put in My all possible strength to make this report error free and as
good as it can be, however there might be some mistakes done in course we apologize for
any mistakes (if found) and look for any sort of comments, criticisms which will help us
generate better reports in the days to come.

ABSTRACT
This project report is based on Electronic Commerce. Electronic Commerce is process of
doing business through computer networks. A person sitting on his chair in front of a
computer can access all the facilities of the Internet to buy or sell the products.
This report is based on the brief information on online shopping with the objectives and
importance. This report, in an introductory phase ecommerce a short description on online
shopping in Nepal then highlights about website; Daraz.com along with its history, services
and objectives. The project work sets light on Categorization of Daraz.com, which contains
of background of Daraz, short history of Daraz,.It employs for quicker customer service,
delivery process, payment process, and business model it follows.Daraz.com as a popular
online shopping site is also being exposed to growing competition and its likely Advantages
and Disadvantage of Daraz’s existence. Thus, this report attempts to explain the major plans
and strategies Daraz.com adopts to maintain their position in the market, retain their
customers, continuous effort for quality improvement.

List of Figure
Figure 1: Business to consumers…………………………………………………….6
Figure 2: Business to business……………………………………………………….7
Figure 3: Consumer to consumer……………………………………………………7
Figure4: Consumer to business………………………………………………………7
Figure5: Categorization of product………………………………………………….9
Figure6: Website of Daraz……………………………………………………………10
Figure7: Search the product………………………………………………………….10
Figure8: Select the Product…………………………………………………………..11
Figure9: Read and check the product details……………………………………….11
Figure10: Register / verification of the customers ID/ login in…………………….12
Figure11: Add to cart…………………………………………………………………12
Figure12: Select the address………………………………………………………….13
Figure13: Confirm your order and choose for payment method………………….13
Figure14: Wait for the order to deliver……………………………………………..14
Figure15: Receiving order …………………………………………………………..14
Figure16: Unboxing. …………………………………………………………………15
Figure17: Payment method…………………………………………………………..15
Figure18: Debit/Credit Card (Visa)………………………………………………….16
Figure19: Cash On delivery………………………………………………………….16
Figure 20: Esewa………………………………………………………………………17

Table of Content
Chapter 1:Introduction..........................................................................................................................1
1.1 Introduction to E-commerce............................................................................................................1
1.2 E-commerce in Nepal......................................................................................................................2
1.3 Introduction to Daraz.com.np..........................................................................................................4
1.4 Business models..............................................................................................................................5
1.41 B2C(Business to Consumers)........................................................................................6
1.42 B2B(Business to Business)............................................................................................6
1.43 C2C: Consumer to consumer)........................................................................................7
Chapter 2:Daraz......................................................................................................................................8
2.1 Objectives of Daraz:........................................................................................................................8
2.2 Categorization of products:.............................................................................................................8
2.3 Buying process..............................................................................................................................10
2.4 Payment method:...........................................................................................................................15
2.41 Popular payment method in Nepal:..............................................................................18
Chapter 3 :Advantages and Drawbacks..............................................................................................20
3.1 Advantage of buying in Daraz.......................................................................................................20
3.2 Drawbacks....................................................................................................................................21
Chapter 4:Conclusion ..........................................................................................................................22
4.1 Conclusion....................................................................................................................................22
List of Reference………………………………………………………………………………25

CHAPTER 1
Introduction
1.1Introduction to E-commerce
E-commerce is commerce done through Internet technologies which means presale and
post-sale activities. Varieties of businesses around the globe have introduced an electronic
commerce portal as their operations, looking after the different merits that the online
marketplace can provide.
Since the last part of the 1990s, internet business has quickly developed in the developed
world. Today, a web-based business has been broadly utilized and many organizations have
moved from the offline to the online world to serve their service worldwide through the
internet. In this way, numerous huge organizations keep on setting up web-based business
broadly. So that worldwide chain of the people get connected by using electronic links to
suppliers, to strengthen online integration with distributors and business partners, to design
and customize products services, and to attempt to serve customers more effectively.
Simply, E-commerce defined as an Internet technology that provides the capability to buy
and sell goods through online media and portal which including market creation, ordering,
supply chain management, and transfers through the opening protocol. (Novak, et al., 2002)
The three major consideration of variables as sources of the strategic value of ecommerce
are ‘‘operational support" which measures how e-commerce can reduce costs, improve
customer services and distribution channels, provide an effective support role to operations,
support linkages with suppliers, and increase the ability to compete. "Managerial
productivity" defines how e-commerce can be taken out to access information, provides a
means to use generic methods in decision-making, improves communication in the
organization, and improves the productivity of managers. Finally, "strategic decision aids"
defines how e-commerce can support strategic decisions of managers, support cooperative
partnerships in the industry, and provide information for strategic decisions. (Pearson &
Grandon, 2004.). It affirmed that more than ten e-commerce benefits for both buyer and
seller. Such as cost savings and speed in selling and purchasing, exposure to new customers
(global reach), convenience and transparency to users, the better quality of product/service
(global reach), reduce the need for office space, and fewer resources required.
The author reviewed the report based on Daraz as a part of secondary sources also and has
outlined as follows. The author of the thesis also reviewed how Daraz analysis the market,
check the future drawbacks and solution of the problems. The author also got to know the
environment or the surrounding markets that got affected by Daraz. It also helped to identify
Daraz's target group of customers and also how they were able to bring in the customer in
the marketplace. Many companies and organizations are competing to be the number one
globally and to be in the mind of all customers. Along with this, they are trying to protect
their market values and shares. Marketing means creating customer retention and loyalty.
How they change their activity exercises and their arranging strategy by progress in
1