Data Analysis of Ecotourism Marketing
Added on 2020-02-12
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Data analysis using SPSS1
RESEARCH RELIABILITY Research reliability measures that accuracy & consistency of the results obtained through performed data analysis. Referring the statedscenario, data has been gathered through conducting an original investigation through survey questionnaire, so that, prominent and authenticinformation can be acquired. Moreover, various cross questions has been framed to verify the consistency of the data obtained through the survey,so that, selected issue can be resolved optimally through thoroughly data analysis & evaluation. Furthermore, repeated measurement has beenused to measure internal consistency of the results different times. DATA ANALYSIS Data analysis refers to the examination or analysis of the results of the survey conducted. It is one of the most imperative sections of thereport because findings and interpretation is done under this part and on the basis of it; decision will be taken to resolve the issue. Theme: 1. Majority of the consumer respondents are of Cambodia Nationality 1NationalityFrequencyPercentValid PercentCumulative PercentValidCambodia5545.845.845.8British1512.512.558.3New Zealand108.38.366.7Australian1512.512.579.2France108.38.387.5Korean54.24.291.7Japanese108.38.3100.0Total120100.0100.03
Interpretation: In the results founded, it can be seen that out of 120 respondents, majority of the people to 55 are of Cambodia nationalityequal to 45.8%. However, on the other hand, Britishers and Australian members are equal to 15 (12.5%) whilst from France, Japan & NewZeland, 10(8.3%) members have been involved in the survey. Lastly, very few respondents to 5(4.2%) were from Korean. Thus, it can beinterpreted that majority of the tourists had been selected from the Cambodia. Theme: 2. Majority of the visitors were male candidates 2GenderFrequencyPercentValid PercentCumulative PercentValidMale7260.060.060.0Female4840.040.0100.0Total120100.0100.04
Interpretation: As per the pie graph presented, it can be seen that out of 120 respondents, very high proportion were male travelers to 72(60%) whilst only 48(40%) tourists were female travelers. Theme: 3. Majority of the tourists are employed people3OccupationFrequencyPercentValid PercentCumulative PercentValidEmployed6050.050.050.0Unemployed1210.010.060.0Student1915.815.875.8Retired2924.224.2100.05
Total120100.0100.0Interpretation: Looking to the bar graph, it can be seen that in the survey, majority of the travelers were employed somewhere as in thesurvey, half of the respondents to 50% are founded Employed people. However, 12(10%) were unemployed, 19(15.8%) were students &29(24.2%) were retired person. Thus, as per the findings, it can be interpreted that majority of the times, employed people travel across differentdestinations for their employment purpose. Theme: 4. Most of the travelers were founded under the age group of 25 – 45 years4Age6
FrequencyPercentValid PercentCumulative PercentValid< 252016.716.716.725~456050.050.066.745~602924.224.290.8>60119.29.2100.0Total120100.0100.0Interpretations: In the survey, 60 (50%) people were fall under the age group of 25 to 45 years; however, only 11 respondents wereabove the age of 45 years. On the other hand, 20 people were below the age of 20 years & 29 were from 45 to 60 years. The data reveals thatmajority of the people who travel different destination were founded under the age limit of 25 – 45 years. Theme: 5. Relaxation & shopping is the main preference of the travelers during travelling 7
5Whichoptionareprioritieswhenyoutravel?FrequencyPercentValid PercentCumulative PercentValidRelaxation and shopping6655.055.055.0Local culture65.05.060.0Benefit environment and community1210.010.070.0Adventure and discovery of nature3630.030.0100.0Total120100.0100.08
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