This study explores the opportunity for Morrison, a top supermarket in the UK, to extend its operations and increase sales through data analytics and business intelligence. It discusses the theoretical framework of business intelligence and the use of dashboard applications. The study also analyzes the data and provides justification for the implementation of data analytics solutions. The opportunity arises from advancements in technology, such as big data and artificial intelligence, which can help improve customer loyalty and attract new customers. The use of data analytics can also help minimize the impact of external factors, such as the COVID-19 pandemic. Overall, implementing data analytics and business intelligence can enhance the performance and profitability of Morrison.
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