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Data Insight: Role of Quantitative and Qualitative Research in Modern Marketing

   

Added on  2022-12-17

14 Pages963 Words97 ViewsType: 97
Data Science and Big DataStatistics and Probability
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DATA
INSIGHT
Data Insight: Role of Quantitative and Qualitative Research in Modern Marketing_1

TABLE OF CONTENT
Introduction
Role of quantitative research
Role of qualitative research
Correlation and regression
Time series
Critique of issue
Data collection
Conclusion
Reference
Data Insight: Role of Quantitative and Qualitative Research in Modern Marketing_2

INTRODUCTION
Data insight is being defined as the knowledge which
the company gains by analyzing the set of information
relating to any particular problem or situation.
By analyzing these situations and information the
company takes effective decisions for the better
working of the company.
Data Insight: Role of Quantitative and Qualitative Research in Modern Marketing_3

Role of quantitative research in
modern marketing research
Quantitative market research is a type of technique wherein the researcher asks
questions to the target audience in form of survey or questionnaires or online
research.
Further this collected data is being analyzed with help of the different statistical
tools like regression, correlation, ANOVA and many other different types of tools
and techniques (Kuznetsov, 2019).
In the end the conclusions are drawn from the data analysis and then decisions are
taken what have to be done.
Data Insight: Role of Quantitative and Qualitative Research in Modern Marketing_4

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