Data Insights for Informed Business Decisions: Role of Quantitative and Qualitative Research, Correlation and Regression, Time Series Analysis, and Data Collection Methods

DIBD
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Introduction
•Data insight refers to as the understanding of organisations information
and different data in order to analyse it relating to a particular issue or
even.
•There are many business decisions with the company taken on the basis
of the Analysis of data.
•Thus the data insight provides the different technologies and techniques
with help of which data can be analysed.

The role of quantitative research in modern
marketing research and data analysis
• The quantitative research is being designed as the research which
undertakes the use of numeric facts and figures in order to analyse
business problem.
• There are many different types of problem which the business faces.
Hence the use of different quantitative Tools and techniques assist the
company in evaluating the research problem easily and to take the
necessary steps in order to solve the problem.

The role of quantitative research: Questionnaire design with
examples of good practice
Q1. From how much time you are using the product of out company?
2 month
5-6 months
10- 15 months
More than 15 months
Q2. Up to what extent do you like the products being offered by the company?
Very good
Good
Average
Poor
Very poor
Q3. Will you recommend our product to other people as well?
Yes
No